Seventy-five Percent Of Americans Have Sufficient Vitamin D, CDC Finds March 31, 2011: 08:58 PM EST About three-fourths of Americans have sufficient levels of vitamin D in their systems, according to a report from the U.S. Centers for Disease Control and Prevention (CDC). But the CDC found that risk levels vary by age, sex, race and ethnicity. The findings, which are based on the serum 25OHD thresholds proposed by the Institute of Medicine (IOM), show that about 25 percent of Americans were at risk of inadequacy and eight percent were at risk of deficiency between 2001 and 2006. Groups at lower risk included children, males, non-Hispanic white persons, and pregnant or lactating women. Though some doctors and researchers have expressed concern that people in the U.S. are vitamin D deficient and have urged increases in recommended levels of vitamin D, the IOM has backed off raising the values. Anne C. Looker, Ph.D., et al., "NCHS Data Brief: Vitamin D Status: United States, 2001–2006", CDC, March 31, 2011, © Centers for Disease Control and Prevention , USA.gov

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Quality Food Not Associated With C-Stores In Consumers’ Minds March 30, 2011: 10:10 PM EST Harried on-the-go consumers appreciate the convenience of quick meals and snacks, as long as they don’t come from convenience stores, Mintel research has found. C-stores pride themselves on being the “ultimate destination for convenience, Mintel says, but research shows that a third of consumers have never bought food at a C-store because of perceived low quality. They do buy beverages there, however, including fountain drinks, coffee drinks and frozen beverages. Nevertheless, Mintel foodservice research director Eric Giandalone says, C-stores were less affected by the recession than restaurants. Mintel forecasts the $22.8 million C-store foodservice sector to grow by 4.1 percent in 2011. Oxygen Report, Mintel, "Third of shoppers shun c-stores’ foodservice options", Mintel, March 30, 2011, © Mintel International Group Ltd

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Anti-inflammatory Dietary Supplement Promotes Cardiovascular Health, Study Finds March 30, 2011: 08:38 PM EST Two studies conducted by researchers from TNO Quality of Life (The Netherlands), one in transgenic mice and the other in overweight men, have found that intake of an anti-inflammatory dietary mix noticeably reduced signs of inflammation and atherosclerosis and the risk of cardiovascular disease. The mixture contained vitamins E and C, resveratrol, catechins from green tea extract, omega-3 fatty acids from fish oil and lycopene from tomato extract C. In the placebo-controlled human study, 36 overweight men consumed the anti-inflammatory supplement over five weeks. Researchers found that the volunteers had less inflammation and a better metabolism at the end of the study. "Right diet substantially lowers cardiovascular risk", Press Release, TNO, March 30, 2011, © TNO

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Coca-Cola Refuses To Budge On The BPA Issue March 29, 2011: 09:40 PM EST Arguing that the use of bisphenol A (BPA) is not only safe but is the only commercially viable way to line beverage cans, the Coca-Cola Company is refusing to give in to demands from shareholders for information about whether it plans to phase out the use of the controversial chemical. More than 25 percent of shareholders at the company’s annual meeting voted for disclosure of the company’s plans, if any, for addressing consumer concerns over BPA use in its beverage cans, and called for phasing out its use. BPA has been linked to neurological defects, diabetes, cancer and heart disease. Susanne Rust, "Coca-Cola shareholders demand resolution on chemical", California Watch, March 29, 2011, © California Watch

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New Media Users Socialize Online, Not At Meals March 29, 2011: 12:00 AM EST Individuals who are avid users of new media, including smartphones and social media like Facebook and Twitter, tend to eat meals while at the computer rather than at the kitchen table and use social media as the main source of recipe and nutritional information, according to an extensive survey of students at Rochester (N.Y.) Institute of Technology. According to the researcher, a meal is no longer considered by college students as a central activity in and of itself, either for enjoyment or communication. Students are no less social than their parents, but socialization is directly connected to new media. “Eating is now just one of several activities being multitasked at once, all of which generally involve computers and smartphones," the researcher said. "New Media and Eating Habits: Computer Has Replaced the Kitchen Table as Focal Point of Meals for College Students", News release, Rochester Institute of Technology, March 29, 2011, © RIT

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Osteoporosis Foundation Develops Interactive Global Vitamin D Deficiency Maps March 29, 2011: 09:40 AM EST Fractures resulting from osteoporosis caused by vitamin D deficiency cost the European economy €25 billion annually, the International Osteoporosis Foundation says. But osteoporosis remains low on the list of health care priorities in many countries, though it is a major public health concern. To spotlight the problem, the IOF and DSM Nutritional Products (DSM) have developed interactive vitamin D deficiency maps to be used as a tool to educate the public and inform policymakers and health care professionals. A prototype of the European map highlights the differences in vitamin D levels across Europe and pinpoints missing data in each region for specific population groups. “The scientific evidence on the low vitamin D status in Europe clearly calls for action,” the IOF says. DSM/Osteoporosis Foundation (IOF), "Vitamin D deficiency", International Osteoporosis Foundation (IOF), March 29, 2011, © International Osteoporosis Foundation (IOF)

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China Cracks Down On Dairy Producers Who Lack Modern Product Testing Equipment March 28, 2011: 11:21 AM EST Ongoing government inspections of China’s 800 fresh milk and infant formula producers could lead to the revocation of production licenses of 20 percent of the companies because of inadequate product testing equipment. So far, dairies in Fujian, Guangdong, Shaanxi, Sichuan and Ningxia have been inspected. At least 30 percent of the dairies in four of those provinces are likely to have their production licenses revoked, but fewer than 20 percent of those in Sichuan province. The inspections were expected to be completed by the end of March. The government requires that testing equipment must be able to analyze for 64 additives, including melamine. But upgrading equipment is prohibitively expensive for all but the largest producers, industry analysts say. Yang Lina, "Dairy products crackdown", China Daily, March 28, 2011, © Xinhua News Agency

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Researchers Find That There Are Indeed Some Natural Aphrodisiacs March 28, 2011: 09:30 AM EST Canadian researchers who reviewed clinical and animal studies on the use of natural aphrodisiacs have found that ginseng and saffron, and a few less well-know substances like yohimbine, do seem to increase sexual desire and enhance sexual experience. Some animal studies showed that cloves, garlic and ginger were effective aphrodisiacs. Included in the review of studies were substances such as ambrein, Bufo toad, Spanish fly, Tribulus terrestris, horny goat weed, muira puama, MACA root, nutmeg and cacao. Spanish fly and Bufo toad have a reputation as sexual enhancers, but produced the opposite result and were actually toxic. The researchers concluded that “more studies are needed to understand [the aphrodisiacs’] mechanism of action.” Massimo Marcone, et al., "Aphrodisiacs from plant and animal sources—A review of current scientific literature ", Food Research International, March 28, 2011, © Elsevier Ltd.

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U.S. Consumers Keep Buying Organic And Natural Products Despite The Recession March 28, 2011: 04:13 AM EST Concerns for their health and the environment and about U.S. agribusiness have prompted American consumers to keep spending for natural and organic products despite the economic slowdown. This commitment to organics has helped the segment grow, allowing retailers, such as Whole Foods and Trader Joe's, to expand. While sales for the grocery industry grew 1.8 percent, according to the Food Institute, sales of organics grew 4.4 percent in the year ending February 20, according to Symphony IRI. Wider availability of organics, with major grocery store chains expanding their organic sections and food companies introducing more natural products, and lower costs help drive growth in the organics segment. Also, demand for organics is spreading to health, beauty, cleaning supplies, and other sections of the grocery store. SUE STOCK, "Recession-racked shoppers still spend on organics", Kansas City Star, March 28, 2011, via McClatchy Newspapers, © The Kansas City Star

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“Mompreneurs” Successfully Blend Motherhood With Entrepreneurship March 28, 2011: 04:25 AM EST Highly-educated and high-achieving women who take time out from their careers to raise their children often use their time at home to launch businesses. These so-called “mompreneurs” in their twenties and thirties are becoming something of a force in the business world, thanks to their business and organizational skills, drive and passion, social media savvy and ability to network among themselves, sharing tips and ideas with colleagues. An example of the phenomenon is a Canadian mother of two, Jennifer Broe, whose organic baby foods can be found on the shelves of Walmart. Keys to her success? “Riveted entrepreneurial focus, detailed business growth planning, intelligent marketing and financial acumen,” according to Tony Wanless, writing for Financial Post & FP Investing. Tony Wanless, "Baby food firm grows through word of mouth", National Post's Financial Post & FP Investing (Canada), March 28, 2011, © National Post, a division of Postmedia Network Inc

Domains TrendSpotter Innovation & New Business Models Virtual Life & Technology Geographies Worldwide North America Canada

P&G Showcases Its Environmentally Friendly Products In New Coupon Booklet March 28, 2011: 03:33 AM EST The Procter & Gamble Company announced it will release its April 2011 brandSAVER coupon booklet on April 3 to coincide with the observance of Earth Day. The booklet will contain more than $110 in savings on a range of  brands, and will feature many of the company's eco-conscious “Future Friendly” products that save water, save energy or reduce waste in the home or during the manufacturing process. The booklet also contains submissions from P&G Future Friendly's recent Find Your Footprint student contest, developed to inspire students to monitor and reduce their environmental footprint. Also featured is the latest addition to P&G’s Future Friendly product portfolio: compacted powder laundry detergents. "New P&G brandSAVER Features Coupons for Trusted Products Alongside Inspiring "Future Friendly" Tips From Students Nationwide", Procter & Gamble, March 28, 2011, © Procter & Gamble

Domains TrendSpotter Individualism & Self-Expression Personal Empowerment & Action Sustainability Geographies Worldwide North America United States of America

Telemundo, L’Oreal Target Hispanic Communities With Online Fan Club March 28, 2011: 03:29 AM EST Spanish-language media company Telemundo has launched its official online telenovela fan club in partnership with L’Oreal USA. According to Telemundo, Club de Noveleras will provide an online meeting place where fans can interact with each other, keep up with Telemundo novela TV stars and stay up to date on the various events sponsored in local communities in the U.S. At the events, members can meet telenovela stars, get hair and make-up touch ups with L’Oreal products such as Maybelline and Garnier, and get free product samples. “This integrated program transforms viewership into relationship while connecting L’Oreal USA’s brands to their target consumers,” said Jacqueline Hernández, chief operating officer, Telemundo. "Telemundo and L’Oreal USA Partner to Launch Club De Noveleras, a First-Ever Multibrand Loyalty Program of Its Scale", Press release, Telemundo, March 28, 2011, © Telemundo

Domains TrendSpotter Independence & New Living Individualism & Self-Expression Personal Empowerment & Action Virtual Life & Technology Geographies Worldwide North America United States of America

High Levels Of Dietary Vitamin K Linked To Improved Bone Density In Elderly Men And Women March 27, 2011: 09:20 AM EST A study by Spanish researchers has found that a diet rich in vitamin K found in leafy vegetables such as lettuce, broccoli and spinach, and also from dairy and meat, is associated with increased bone mineral density (BMD) in both elderly men and women. The study included 200 elderly people “with healthy dietary habits” whose bone density was measured using quantitative ultrasound assessment (QUS). The researchers found that for every 100 microgram increase in vitamin K intake there was a 0.008 g/m2 increase in BMD. “High dietary vitamin K intake was associated with superior bone properties,” the researchers concluded. M. Bulló, et al., "Dietary vitamin K intake is associated with bone quantitative ultrasound measurements but not with bone peripheral biochemical markers in elderly men and women", Bone, March 27, 2011, © Elsevier BV

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Europe's Nutricosmetics Market Languishes March 22, 2011: 07:26 PM EST Functional food, beverage and supplement experts say the European market for “beauty from within” nutricosmetics – once thought to have huge potential – continues to stagnate, probably because consumers just don’t believe beautiful skin comes from something edible. Perhaps the biggest sign of that disappointment was Danone’s failed skin-health yogurt product, Essensis, introduced four years ago but now vanished from store shelves thanks to poor sales. New nutricosmetics products continue to emerge, but Sweden’s Biovelop, which has a new line of functional beauty ingredients made from oats, says consumers want to apply, not ingest, their personal care products. Julian Mellentin, director of consultancy New Nutrition Business, agrees: "Consumers are a long way from being ready to believe that yogurt or juice can make their skin look better.” Richard Clarke, "European nutricosmetic market treads water", Functional Ingredients, March 22, 2011, © Penton Media

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Sustainability Is A Key Issue, And Major Challenge, For Cleaning Products Industry March 23, 2011: 03:09 AM EST At IntertechPira’s recent two-day conference, Cleaning Products Europe, speakers focused on sustainability as the driver of future growth, followed closely by innovation and collaboration, according to the conference producer. Both Unilever and Procter & Gamble emphasized that sustainability is a key factor in all aspects of the cleaning products business and one of the biggest internal challenges. All parts of the supply chain have a role to play in implementing sustainable practices, including regulatory authorities and industry bodies. Keith Rutherford of Unilever said that at the top of the supply chain “there is a need for a mix of safe and sustainable materials” as consumers become more demanding on the sustainability issue. "Cleaning Products Europe - a great success! What are the key learnings?", Press release, IntertechPira, March 23, 2011, © IntertechPira

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Treatment With Allergy Drug Builds Tolerance For Milk Among Allergic Children March 21, 2011: 07:57 PM EST U.S. scientists have found in a clinical study involving 11 milk-allergic children that treatment with the allergy drug omalizumab along with gradually increased exposure to milk built up a tolerance. Nine of the 11 children passed a double-blind food challenge and were eventually able to consume the equivalent of eight ounces of milk or more a day without an allergic reaction. According to the scientists, omalizumab (marketed by Genentech as Xolair) binds up IgE antibodies that drive allergic responses. Milk allergy is the most common form of allergy affecting the three million U.S. children who suffer from food allergies. The researchers said their next project will be a similar clinical trial among people with peanut allergy. Renee Reijo Pera, "New treatment may desensitize kids with milk allergies, say researchers at Stanford and Children's Hospital Boston", Presentation, AAAAI annual meeting, March 21, 2011, © Stanford School of Medicine

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Worries Over Food Safety Drive South Koreans To Local, Organic Food Sources March 21, 2011: 11:34 PM EST Food safety concerns among South Korean consumers have spurred an upsurge in the membership of the country’s largest food cooperative, Hansalim, which sells mainly organic, locally grown vegetables and other food products. Concerns about food safety reached a critical stage after outbreaks of foot-and-mouth disease and avian influenza in 2010 forced the slaughter of millions of livestock. Hansalim’s membership leapt by 20 percent to 250,900 during the year, completely by word of mouth because the cooperative spends no money on advertising. Hansalim operates 110 stores in South Korea, which together posted about $162 million in sales in 2010, a small number compared to leading discount store chains such as E-mart, whose product line is globally sourced. Nam Kwang-sik, "S. Korean consumers set sights on local food", YonHap NewsAgency, March 21, 2011, © YonHap News Agency, Korea

Domains TrendSpotter Individualism & Self-Expression Personal Empowerment & Action Vitality & Better Living Geographies Worldwide Asia-Pacific South Korea

U.K. Survey Finds That GM Soy Probably Used To Feed Animals Used In Food Products March 21, 2011: 11:21 PM EST A survey of leading grocery brands conducted by U.K. newspaper the Daily Telegraph has found that many imported food products probably contain ingredients produced from animals fed with genetically modified soy. According to the newspaper, the survey asked whether brands could assure consumers that their products contained no ingredients from animals fed with genetically modified soy. Responses indicated that unless the product was guaranteed organic, there was no assurance that GM soy was not used. Britain imports three million tons of soy each year, much of which is GM. Supermarkets and food manufacturers are required to state on the label if a product contains GM ingredients. They are not required, however, to state whether GM products were used early in the food chain. Louise Gray, "Shoppers kept in dark over GM ingredients", Telegraph,UK, March 21, 2011, © Telegraph Media Group

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Comfort Foods Relieve Loneliness When They Are Associated With Loved Ones March 21, 2011: 07:02 PM EST Comfort foods may not be particularly healthy for the body, but if they are associated with loved ones and people close to us, they can have significant psychological value for lonely people, according to a U.S. study. For the study, participants either wrote about fights they had had with people close to them, or about neutral topics. They then either wrote about eating comfort foods – mashed potatoes, macaroni and cheese, etc. – or new foods. Researchers found that writing about a fight with someone close made people feel lonely, but they could rescue themselves from those feelings by writing about comfort food. “Thinking about or consuming these foods serves as a reminder of those close others,” the researchers concluded. "Chicken Soup for the Soul: Comfort Food Fights Loneliness", News release, Association for Psychological Science, March 21, 2011, © Association for Psychological Science

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Farmers And Food Safety Watchdog Groups Sue USDA Over Approval Of GE Alfalfa March 18, 2011: 11:06 PM EST Food safety watchdog organizations and a coalition of farmers, dairies, agricultural associations, and environmental and consumer groups have filed a lawsuit in federal court challenging the legality of the USDA’s unrestricted approval of Monsanto’s genetically engineered (GE) alfalfa. The GE crop is engineered to be resistant to the herbicide glyphosate, marketed by Monsanto as Roundup. Lawyers for the plaintiffs argue that GE alfalfa will greatly increase use of toxic chemicals in the U.S., will threaten the organic dairy industry and will force farmers to buy Monsanto’s its patented seed and Roundup product every year. With full deregulation of GE alfalfa, USDA estimates that up to 23 million more pounds of toxic herbicides will be released into the environment each year. "Farmers and Consumer Groups File Lawsuit Challenging Genetically Engineered Alfalfa Approval", Press release, Center for Food Safety, March 18, 2011, © Center for Food Safety

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Swedish Government Ordered To Draft Legislation Banning Trans Fat From Processed Foods March 17, 2011: 08:15 PM EST Sweden’s legislative body, the Riksdag, has voted to require the government to draft legislation that would ban trans fat from use in the country’s food products. Until now, food manufacturers in the country decided on their own whether or not to use trans fats in foods. Trans fat is a type of unsaturated fat found in many processed foods, and has been linked with cardiovascular disease, cancer and other health problems, though some argued the evidence is inconclusive. "The dangers of trans fats are too great to leave to the food industry to control," legislator Lena Hallengren told a Swedish newspaper before the vote. "Sweden's parliament passes trans fat ban", The Local Europe, March 17, 2011, © The Local Europe

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Changing Demographics, Rising Incomes Boost Fast-Food Chains In India March 16, 2011: 10:23 AM EST Changing consumer habits and rising incomes are driving fast-food consumption in India where sales are growing at an average of 28% a year and now account for about $400 million of the $1.3 billion spent by Indian consumers on dining out.  While chains like such as Domino's Pizza and McDonald's struggled in the mid-1990s to compete with traditional food vendors and home-cooked meals, they adapted to local conditions by spicing up their menus, offering more vegetarian choices and affordable items. They are also now benefiting from changing demographics (some 60% of Indians are under 30) and a growing desire for convenience. Amy Kazmin, "India’s youth savour fast-food chains", Financial Times, March 16, 2011, via Financial Times, © Financial Times

Domains TrendSpotter Individualism & Self-Expression Recalibration, Simplification Vitality & Better Living Geographies Worldwide Asia-Pacific India

Spain Launches Collaborative Effort To Create Healthier Diets For Elderly Population March 15, 2011: 07:47 PM EST As part of the SENIFOOD project funded by the Spanish Ministry of Science and Innovation, research organizations and companies are collaborating to develop nutritionally balanced diets and foods targeting a growing aging population. The plan is to create ingredients and diets that will help reduce the incidence of metabolic syndrome, a precursor to diabetes; improve bone, muscle, gastrointestinal, visual and cognitive health; and to reduce neurodegenerative disorders. The issue of elder health is a pressing one in Spain, where older people comprise 17 percent of the population. Involved in the collaboration are functional ingredients companies, food manufacturers, a manager of nursing homes, and 25 technological centers and universities. "Spanish Consortium Develops Ingredients and Diets for an Elderly Population", Nutrition Horizon, March 15, 2011, © CNS Media BV

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British Food Retailers Pledge To Help Consumers Choose Healthier Foods March 15, 2011: 08:34 PM EST The seven largest food retailers in the U.K. have committed to a list of government promises to provide healthier food choices to the country’s consumers. The food retailers – Asda, Marks & Spencer, Morrisons, Sainsbury's, Tesco, The Co-operative Group and Waitrose – are all members of the British Retail Consortium (BRC). The pledges on food and alcohol form part of the Public Health Responsibility Deal coordinated by the Department of Health and led by Health Secretary Andrew Lansley. One of the promises is to provide similar calorie information for food eaten out that is already provided for food in the home. In addition, retailers promise to increase unit awareness on alcoholic drinks and to expand funding of local alcohol programs. Andrew Opie, "Seven Biggest Food Retailers Sign Government Healthy Living Deal", Press release, British Retail Consortium, March 15, 2011, © British Retail Consortium

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Companies Partner In Program To Recycle Used Packaging Collected By Families March 15, 2011: 01:58 AM EST Eco-friendly household and personal care products specialist Method has partnered with upcycling firm TerraCycle to create a used package recycling program for families. Under the program, families can send used soap refill packaging to TerraCycle. The two companies will then donate two cents for each unit of packaging to a charity selected by the families. According to the companies, collected packaging will be turned into trash cans, coolers and other home goods. TerraCycle collects difficult-to-recycle packaging and upcycles or recycles it into new products using processes that have been independently rated as efficient carbon-saving waste solutions. "Method And Terracycle Partner To Help Clean The Planet", Method, March 15, 2011, © Method

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Omega-3 Consumption Is Associated With Lower Risk Of Age-Related Macular Degeneration March 14, 2011: 10:40 PM EST Women who regularly consumed fish and omega-3 fatty acids found in fish were found to have a  significantly reduced risk of developing age-related macular degeneration, according to a U.S. study of health data collected from diet questionnaires. The data collected from more than 38,000 women included information on intake of omega-3 fatty acids found in fish, and arachidonic acid and linoleic acid (omega-6 fatty acids). Over ten years of follow up, the researchers found that women who consumed the most DHA had a 38 percent lower risk of developing age-related macular degeneration, compared to women who at the least fish. Results for fish intake showed that consumption of one or more servings of fish per week was associated with a 42 percent lower risk of age-related macular degeneration. William G. Christen, ScD, et al., "Dietary Omega-3 Fatty Acid and Fish Intake and Incident Age-Related Macular Degeneration in Women", Archive of Ophthalmology, March 14, 2011, © American Medical Association

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U.S. Consumers Continue Belt Tightening, Signaling A Persistent Sluggish Economy March 15, 2011: 02:39 AM EST A poll conducted by Harris Interactive has found that, despite signs of economic improvement, there has been no change in the saving or spending patterns of American consumers: they continue to economize, thanks to the psychological impact of the financial and housing crisis. Harris surveyed 3,171 adults online in February to obtain the  findings, which are virtually identical to results obtained in a similar poll last October. For example, 61 percent of adults are purchasing more generic brands now, compared to 62 percent in October. The findings suggest that the economy will remain sluggish over the next few months, Harris said. However, the survey found that people over 65 are less likely than younger generations to take economizing steps, e.g., going to a hairdresser less often or canceling cable TV. "No Evidence of Economic Uptick In Reported Spending and Saving Behavior", Press release, Harris Interactive, March 15, 2011, © Harris Interactive

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PepsiCo Is Researching Ways To Convert Cellulose Fiber Waste To Packaging March 14, 2011: 07:55 PM EST PepsiCo Inc. Chief Scientific Officer Mehmood Khan told an audience at the recent Reuters Food and Agriculture Summit that the company hopes to find a way to economize by converting cellulose fiber from food production waste, including oat husks and orange peels, to packaging materials. The research effort is ongoing in the Frito-Lay snacks, Quaker oatmeal and Tropicana orange juice units, he said. Competitor Coca-Cola Co. is already using plant-derived materials to make plastic bottles. "If you could take cellulose today and convert that cellulose to packaging, think of the impact that you would have on the costs of other commodities," Khan said. Martinne Geller, "PepsiCo looks to reuse plant waste", Reuters, March 14, 2011, © Thomson Reuters

Domains TrendSpotter Sustainability Geographies Worldwide North America United States of America

Whole Foods Market Launches Green Film Festival March 14, 2011: 08:57 PM EST Natural and organic foods retailer Whole Foods Market is celebrating Earth Month with the launch of a nationwide “Whole Foods Market Do Something Reel” Film Festival on April 1. The festival will travel to 70 cities across the U.S. showing six “provocative, character-driven films” focusing on food, environmental issues and everyday people. The festival was created to raise awareness of environmental and food issues, but also to support filmmakers creating films that get people to think about the impact personal choices have on health, body and environment. The festival will be held in movie theaters in communities near Whole Foods Market stores. "Whole Foods Market “Do Something Reel Film Festival” Launches Nationwide April 2011 In Celebration Of Earth Month", News release, Whole Foods Market, March 14, 2011, © Whole Foods Market

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Dyed-In-The-Wool Organic Food Buyers Keep Organic Co-ops Prospering March 14, 2011: 07:08 PM EST Devoted organic food buyers are fueling the prosperity of organic grocery coops around the U.S. According to the National Cooperative Grocers Association, whose members include a 40-year-old Duluth, Minn. co-op and 117 others, sales grew seven percent from 2008 to 2009 to reach to reach a total of more than $1.3 billion in annual sales. The growth seems to run counter to conventional wisdom, which says the first thing cut from shopping lists in times of economic downturn would be more expensive organic goods. But sales at the member-owned Whole Foods Co-op in Duluth grew in each year of the recession, thanks to customers looking to avoid harmful pesticides and fertilizers, and committed to buying locally. Andy Greder, "Organic food sales keep increasing — including at Whole Foods Co-op", Duluth New Tribune, March 14, 2011, © Forum Communications Co.

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Eucerin Launches “Skin First Movement” To Boost Awareness Of Skincare As A Wellness Issue March 14, 2011: 01:07 AM EST Skin care products specialist Eucerin is launching a year-long marketing campaign – the Skin First Movement – to encourage Americans to treat skincare like healthcare and make it an important part of overall wellness. The brand’s program to make women “skin savvy” includes the appointment of a “Skin First Ambassador”: food writer Sara Kate Gillingham-Ryan. It will also partner with Live! with Regis and Kelly for this spring's Run Across America with ultra-marathoner Dean Karnazes. Another facet of the campaign is the Eucerin SkinFIRST Express, an interactive mobile experience that will serve as a brand icon, where visitors will be invited to take the Skin First Pledge, receive product samples, create video blogs and learn about the Eucerin product assortment. "Eucerin and Its Skin First Ambassador Help America Become a Skin-Savvy Nation", News release, Eucerin, March 14, 2011, © Eucerin

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Australia Unveils Anti-Obesity Ad Campaign Urging Small But Healthy Lifestyle Changes March 13, 2011: 08:27 PM EST The Australian government has launched a nationwide ad campaign calling on consumers to make easy, small, healthy lifestyle changes to help cut the risk of illness and disease. The “Swap it don’t stop it” campaign targets the obesity epidemic that in Australia alone cost the country $58.2 billion in 2008 – “a huge drain on the economy,” according to Nicola Roxon, Minister for Health and Aging. The TV, radio and print advertising campaign features Eric, a likeable, overweight animated balloon character who urges Australians to make simple lifestyle changes to become healthier: swapping big portions for small, frequent treats for occasional, fried food for fresh, and sitting for moving. The Hon Nicola Roxon MP, Minister for Health and Aging, "'Swap it Don't Stop it'", Press release, Australian Ministry of Health and Aging, March 13, 2011, © Commonwealth of Australia

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Consumers Say Genetics, Diet And Exercise Are The Real Keys To Youthful Skin March 14, 2011: 04:00 AM EST Consumers appear to be a lot more realistic about the aging process than skincare and other anti-aging product manufacturers give them credit for, according to market research from Mintel. Sixty-nine percent of consumers surveyed believe genetics is the most important factor in aging gracefully, while personal care products offer more hope than help. Eighty percent surveyed think diet and exercise are the most important factors associated with aging skin, but 78 percent say sunscreen is the real key to anti-aging. Still, Mintel found something of a gap between opinion and practice. Despite believing that genetics, diet and exercise are key to maintaining a youthful appearance as the years pass, 69 percent reported that the earlier one begins using age prevention remedies the better. "Consumers believe aging gracefully comes from your genes—not a jar", Mintel, March 14, 2011, © Mintel International Group Ltd

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Researcher IGD Forecasts Solid Growth In Online Food And Grocery Shopping March 11, 2011: 10:20 PM EST U.K. food industry and grocery researcher IGD, in a report on the online channel, says that 27 percent of food and grocery manufacturers surveyed would consider building their own e-stores to engage directly with shoppers online. The value of online grocery shopping is likely to increase 100 percent by 2015, with sales reaching £9.9 billion. According to IGD, online sales are growing faster than any other sector in the grocery market: 21.4 percent in 2010. The online grocery market in 2010 accounted for 3.2 percent of total grocery spending in the U.K. and is projected to increase to 5.4 percent by 2015. About 43 percent of food manufacturers see online  revenues comprising as much as 10 percent of total revenue by 2015, about double the current performance. "Online grocery sales to double by 2015", Press release, IGD, March 11, 2011, © IGD

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Valensa Unveils Laxative Product Based On Plant Policosanols March 10, 2011: 08:53 PM EST Health supplement ingredient manufacturer Valensa International has launched a formulation of plant-based waxy policosanols and omega-3 fatty acids designed to promote regularity. The product, called Go Easy, features a micro-dispersion of natural, plant-based, non-GMO policosanols, cranberry seed extract and the company’s Tresalbio chia seed extract in a softgel. A preclinical trial found that the formulation increased bowel movements of test subjects by 50 percent daily. Policosanols, found naturally in leafy green vegetables, promote regularity by offering mild lubrication to food in the GI tract without unpleasant side effects. According to the company, a clinical trial of Go Easy also showed a reduction of cholesterol by 15 percent. "Valensa Launches Go Easy for Improved Gastrointestinal Health in a 'Fast Food' World", News release, Valensa International, March 10, 2011

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Food And Grocery Manufacturers Launch Online Direct Sales Channels In The UK March 10, 2011: 10:59 PM EST Research by IGD found that 27 percent of food and grocery manufacturers are thinking of opening online direct-selling channels in the UK. FMCG companies with online presence include GlaxoSmithKline, which launched online stores to gain insights to online shopping habits, and Procter & Gamble, which uses Facebook to connect with consumers and sell products. Also, 43 percent of brand manufacturers expect online sales to account for 10 percent of their revenue by 2015, from just 18 percent of companies now. IDG also predicts online grocery shopping in the UK will double in value by 2015, from £4.8 billion in 2010, and will represent 5.4 percent of the UK’s online grocery market, from 3.2% today. Rosie Baker, "Brands turn to direct selling online", Marketing Week, March 10, 2011, © Centaur Media plc

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New Beetroot/Apple Juice Blend From Heinz Is Targeted At Athletes March 10, 2011: 09:02 PM EST Heinz is targeting sports enthusiasts with a new juice blend rich in dietary nitrate. GO BEET is a combination of beetroot and apple juice that contains no added flavors, colors or preservatives and was formulated to help athletes boost endurance and stamina. According to the company, scientific research has found that that high nitrate levels in beetroot help increase endurance and stamina by allowing muscles to use oxygen more efficiently and to extend the time it takes for muscles to become exhausted. The company recommends drinking one 200 mL bottle of GO BEET each day for three days before intense exercise or a sporting event. One 200 mL bottle should be consumed three hours before exercising. "Heinz launches GO BEET beetroot juice", Australian Food News, March 10, 2011, © Australian Food News

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Kraft, HSN Partner To Cross-Promote Their Products March 10, 2011: 08:15 AM EST Interactive multichannel retailer HSN and Kraft Foods have partnered to cross-promote their products through a program of innovative content and commerce across multiple platforms. Consumers will be able to purchase HSN cooking products on Kraftfoods.com's recipe pages and find Kraft Foods products on HSN.com and other HSN distribution channels. According to the companies, the program is designed to offer consumers “compelling food ideas, quality cookware products and a richer experience in the kitchen.” The partnership will initially showcase the Kraft Foods portfolio by creating multiplatform marketing programs with HSN for Philadelphia Cooking Crème and  Maxwell House International coffee. "HSN and Kraft Foods Form Strategic Alliance to Create Integrated Experience in the Kitchen", Press release, HSN, March 10, 2011, © HSN

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Florida Elementary School Winds Bounty Clean-Up Contest March 10, 2011: 11:52 PM EST After a month-long, in-school cleaning supply initiative that provided schools nationwide with clean kits, Procter & Gamble has awarded a $50,000 makeover to a Florida elementary school that won the nationwide "We Love Our School" sweepstakes. Cortney and Robert Novogratz of HGTV's "Home by Novogratz" will do the makeover of a classroom at Winegard Elementary School (Orlando). P&G’s Bounty paper towels brand launched the campaign on Valentine's Day. Parents and volunteers at 1,000 schools joined in a classroom clean up and Bounty Facebook page clean-up pledge. The first 500 schools who took the pledge received a Bounty clean kit with enough Bounty and Mr. Clean product to clean all of their classrooms. "$50,000 Celebrity-Designed Classroom Makeover for Deserving School Courtesy of Bounty's 'We Love Our School' Initiative ", News release, Procter & Gamble, March 10, 2011, © Procter & Gamble

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New Online Community Offers Expert Guidance On Health Benefits Of Organic Food March 10, 2011: 08:40 PM EST Inspired by an online survey finding that two thirds of mothers want to know more about organic food, organic yogurt producer Stonyfield Farm has helped create an online community where moms can connect, share stories, ask questions, and engage with experts about the growing trend of eating organic. The survey also found that 86 percent of mothers would eat more organic food if they could find ways to afford it. Stonyfield joined with BabyCenter.com and Healthy Child Healthy World to launch the Easy Organic Living site on BabyCenter.com, a parenting and pregnancy site that offers information on health, cooking, family budgeting and the health benefits of organic food. "BabyCenter, Healthy Child Healthy World and Stonyfield Team Up to Unveil an Interactive Resource for Moms on Organics", News release, Stonyfield Farm, March 10, 2011, © Stonyfield Farm

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Agostoni Launches North American Chocolate Food Service Collection March 10, 2011: 08:23 PM EST Italy’s Agostoni family has launched a chocolate food service collection in North America to be sold under the Agostoni Chocolate brand. It features premium couvertures, as well as cocoa-derived ingredients processed in-house from raw cocoa. The company has begun distribution on the West Coasts of the U.S. and Canada, and through ChefShop.com. Agostoni plans to expand distribution throughout the U.S. and Canada over the next 12 months. The collection includes conventional dark chocolate blends, four single origins and two single estate dark couvertures, and other varieties. The ingredients group includes cocoa powders, liquor and butter, as well as nibs and a 100 percent hazelnut paste.  "Agostoni Family Launches Food Service Offering in North America", News release, Agostoni, March 10, 2011, © Agostoni

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Walmart Foundation Awards $2.5 Million To Latin American Women Empowerment Projects March 10, 2011: 12:48 AM EST Six projects whose goals are to improve the lives of 9,000 women in Latin America are receiving more than $2.5 million in grant funding from the Walmart Foundation through its Latin America Women’s Initiative. The projects in Argentina, Nicaragua, Honduras, El Salvador, Colombia and Peru are designed to help women escape poverty, support their families and improve their communities, according to Walmart. The largest grant, $500,000, was awarded to CHF International to help increase the incomes of 200 vulnerable women in Honduran urban areas by improving their business and legal skills and increasing their engagement in sustainable production value chains. "Walmart Commits More Than $2.5 Million to Empower Women in Latin America", Walmart, March 10, 2011, © Wal-Mart Stores, Inc.

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Walmart Adds New Multichannel Program: “Pick Up Today” March 10, 2011: 12:41 AM EST Walmart is expanding its U.S. multichannel programs platform by launching a national rollout of a service that enables customers to buy items online and receive free same-day pickup at local Walmart stores. Launching nationwide later in March, the “Pick Up Today” program will be available in nearly 3,600 Walmart stores across the U.S. by June. Up to 40,000 items will be included in the program, including products from the baby, toys, home décor, hardware, outdoor living, electronics, household appliances and video games categories. According to Walmart, items ordered online are ready for pickup in four hours. Walmart’s other multichannel programs include Site to Store, FedEx Site-to-Store and Walmart Mobile. "Walmart Expands its Multichannel Offering with National Rollout of "Pick Up Today"", News release, Walmart, March 10, 2011, © Wal-Mart Stores, Inc.

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Mambo Sprouts Expands Digital Coupon Marketing Program March 8, 2011: 11:19 AM EST Acting on the findings of a consumer survey, natural and organic product marketer Mambo Sprouts Marketing is launching new digital coupon initiatives. The survey found that more than half (56 percent) of natural and organic consumers plan to use more online printable coupons in 2011. With that finding in mind, the company is offering a five-times-a-year digital savings newsletter and direct links to health, natural and organic offers, including click-and-print coupons for natural and organic products. The company says future trends include fully customized promotions with 24/7 instant access, giving marketers more cost-effective targeting of audiences. Customers will print more than 1.5 million natural and organic coupons from the Mambo Sprouts Web site in 2011, the company says. "Digital Coupon Newsletter Enhances Service, Reduces Waste", News release, Mambo Sprouts Marketing, March 08, 2011, © Mambo Sprouts Marketing

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Food Manufacturers Change Packaging Because Of Concerns Over Tainted Recycled Cardboard March 8, 2011: 07:58 PM EST Health worries over boxes manufactured from recycled cardboard have led food manufacturers in Europe to change their product packaging, the BBC reports. Toxic chemicals known as mineral oils, used in printing inks in recycled newspapers, were discovered in some boxes by researchers who said the chemicals had contaminated the food they contained. Some firms have stopped using recycled cardboard completely, while others are making sure the boxes they use are not tainted by mineral oils, which have been associated with inflammation of internal organs and cancer. Swiss government scientists who analyzed pasta, rice and cereals sold in cartons manufactured from recycled cardboard found mineral oil levels ten to 100 times higher than recommended limits. Nick Higham, "Food sold in recycled cardboard packaging 'poses risk'", BBC News, March 08, 2011, © BBC News

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Greek Yogurt Sales Soaring Despite Higher Prices March 8, 2011: 07:17 PM EST Despite being more expensive, Greek yogurt is gaining in popularity among health-conscious consumers because it has fewer calories and more protein and calcium than regular yogurt, and no saturated fat. In addition, Greek yogurt is strained, eliminating whey, leaving a healthier balance of yogurt and cheese, a thicker texture and richer flavor. Major brands in the sector include Chobani, Fage, Oikos Organic Greek Yogurt and Dannon. According to Bloomberg Businessweek, sales of Chobani Greek Yogurt increased 200 percent in the past 12 months, a performance that matches the sector overall since October 2010, according to a report by Nielsen. Meanwhile sales of regular yogurt rose only one percent. Sabrina Park, "Greek Yogurt: A new trend", Daily Titan, Voice of California State University, March 08, 2011, © Daily Titan, Voice of California State University

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Survey Finds That An Attractive Smile Is Important To Canadians March 8, 2011: 03:56 AM EST A large majority of Canadians believe that a winning smile is a key to personal success, according to a survey conducted recently by Procter & Gamble. Seventy-two percent of Canadians believe that an unattractive smile and poor oral hygiene are obstacles to professional success. The survey, conducted among 1,450 Canadians, also found that five percent felt they had been discriminated against because of their unattractive smile. Thirty three per cent of survey respondents said the smile is the most important part of being attractive, followed by the eyes and physical fitness. Thirty-two percent of Canadians believe they follow the dentist-recommended regimen of brushing, flossing and rinsing, but only 16 percent actually do.  "Will a healthy-looking smile help Canadians get ahead?", News release, Procter & Gamble, March 08, 2011, © Procter & Gamble

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Researchers Find Connection Between Cholesterol Levels And Immune System March 8, 2011: 10:55 AM EST An immune system hormone that is activated when a viral infection takes hold actually lowers cholesterol levels in the body, depriving harmful pathogens of the nourishment needed to grow, a multinational team of researchers has found. The findings shed light for the first time on the connection between immune system mechanisms and cholesterol levels. Because viruses and certain bacteria rely on cholesterol for sustenance, curbing the body’s production of cholesterol might reduce the opportunity for pathogens to flourish. According to the researchers, the findings suggest a possibility that cholesterol lowering drugs may strengthen the immune system, offering an alternative to antibiotics for battling bacterial infections. Mathieu Blanc, et al., "Host Defense against Viral Infection Involves Interferon Mediated Down-Regulation of Sterol Biosynthesis", PlosOne, March 08, 2011, © Creative Commons Attribution License

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Americans Are Pretty Much Ignoring USDA Guidelines On Daily Sodium Intake March 8, 2011: 12:01 PM EST Most generations of Americans – from pre-boomers through “millennials” in their twenties – are consuming far more sodium than recommended by the USDA in its recently updated dietary guidelines, according to a report from market research firm The NPD Group. The federal  guidelines recommend 2,300 mg of sodium a day for the average person, and only 1,500 mg a day for people over 50 years old. But NPD Group says daily sodium intake for seniors born before 1946 is 2,912 mg and for older boomers born between 1946 and 1955 intake is 3,199 mg. Sodium intake is even higher among younger boomers (3,280 mg a day) and millennials (3,485 mg a day). The NPD Group says the problem of over-consumption of sodium is not easily solved. "Older Americans Consume Less Sodium than Millennials, But All Generations Consume More Sodium than the New Dietary Guidelines Recommend, Reports NPD", News release, The NPD Group, March 08, 2011, © NPD

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Danisco Working With Norwegian Company To Make Synthetic Vitamin K2 Widely Available March 7, 2011: 10:30 AM EST Danish food ingredients company Danisco says it is collaborating with Norway’s Kappa Bioscience to bring a cheaper synthetic version of vitamin K2 MK-7 to the market for food industry use in products claiming bone and cardiovascular health benefits. Kappa’s synthetic vitamin K2 MK-7 has the same full bioavailability and bioequivalence as the natural form, the companies say. Danisco already markets the natural vitamin K2 MK-7, found in the Japanese food natto, within its ActivK range. According to the company, marketing of a synthetic version will open up opportunities for food manufacturers “to expand the use of this highly functional vitamin in even more cost-effective ways.” The EFSA has already granted a bone health claim for vitamin K2. "Global marketing agreement on vitamin K2 MK-7", News release, Danisco, March 07, 2011, © Danisco

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