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75% Of Americans Not Ready To Buy Food Products From Japan

June 14, 2011: 11:01 AM EST
Only one in four Americans said they would buy food imports from Japan after the radiation leaks at the Fukushima nuclear power plant that was crippled by the March 2011 earthquake and tsunami, according to a study presented at the 2011 Institute of Food Technologists Annual Meeting and Food Expo. FDA has failed to reassure American consumers about the safety of consuming Japanese seafood and other food products, despite testing and guarantees from the agency. Although 61% of respondents said they feel protected by U.S. regulations and government efforts to protect America's food supply, only 25% said they were ready to buy food imports from Japan. Respondents emphasized their feelings of suspicion and anxiety about buying food products from Japan, according to the study, "Food, Fear and Fury."
Press Release, IFT, "Only 25 Percent of Americans Say They Would Buy Japanese-Imported Food Following Fukushima", IFT, June 14, 2011, © IFT
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