Deodorant Brand Hopes To End A Burgeoning “Stinky Behavior" Pattern July 22, 2011: 03:10 AM EST Procter & Gamble deodorant brand Secret has launched a supportive Facebook community to help women stand up to what it calls “stinky behavior”: bullying. The “Mean Stinks” program involves the participation of several partners, including actress Amber Riley of the TV show Glee, relationship expert Rachel Simmons, and PACER's National Bullying Prevention Center. Secret's program is based on data collected from a survey of 1,000 women ages 16-21 that showed that bullying extends beyond grade school and has intensified with the explosion of cyber-bullying. Forty-eight percent of college-age students have experienced or have witnessed bullying or mean behavior at college or in the work environment, the survey found. "Secret Deodorant Partners With Glee's Amber Riley To Take A Stand Against Bullying", Procter & Gamble, July 22, 2011, © Procter & Gamble

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Unilever Begins Construction Of Unilever Four Acres In Singapore July 19, 2011: 03:21 AM EST Unilever held a ground-breaking ceremony for the Unilever Four Acres, the company's proposed global leadership development center in Singapore. The company said the planned center highlights Unilever's commitment to emerging markets, particularly in Asia, which accounts for more than half of the company's total turnover. Unilever expects the center to help the company develop a global pool of management talent and help fuel its growth efforts. Magz Osborne, "Unilever breaks ground in Singapore", Campaign Singapore, July 19, 2011, © Campaign Singapore

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Bramton's Simple Solution Adds New Scents July 19, 2011: 05:13 AM EST Pet care brand Simple Solution (Bramton Company) has introduced pro-bacteria and enzyme packed Stain + Odor Remover in new scents, Rainforest Fresh and Spring Breeze. The product line  offers an odor-removing system designed to discourage pets from repeat marking, leaving only clean and fresh scents behind. According to the company, Simple Solution Stain and Odor Remover products break down organic proteins to remove unwanted stains. They are formulated to renew carpets, upholstery, bedding, fabric toys, clothing and any water-safe surfaces and are safe for use around pets and children. "Simple Solution Introduces New Rainforest Fresh and Spring Breeze Scented Stain + Odor Remover", EON Businesswire, July 19, 2011, © Business Wire

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Study Analyzes Key Trends Driving Growth In Natural Foods Industry July 14, 2011: 11:17 AM EST A study by Food Technology magazine has found that several key factors are driving growth in the natural foods and beverages sector. Hot buttons include terms like organic, “naturally nutritious,” clean, “less-processed,” “preservative-free,” sustainable, ethical and humane. In 2010, for example, nearly one-third of the top-selling new foods/beverages launched in the U.S. carried a natural or organic claim. Other interesting data: “natural” topped the list of descriptors consumers looked for when purchasing foods/drinks at retail stores in 2010; twenty percent of shoppers buy natural and/or organic meat/poultry when it is on sale; seventy percent of shoppers believe that describing food as fresh means it is healthier; and nearly 75 percent of adults say humanely treated animals/cruelty free is important to them when shopping for food. A. Elizabeth Sloan, "Navigating the Natural Marketplace", Institute of Food Technologists, July 14, 2011, © Institute of Food Technologists

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AMBI Skincare Partners With Mikki Taylor In Marketing Campaign July 14, 2011: 12:36 AM EST Johnson & Johnson brand AMBI Skincare has joined with beauty expert Mikki Taylor in a marketing initiative designed to “empower, inspire and celebrate women of color”  and provide tools and resources needed “to feel beautiful inside and out.” Taylor has for many years served as beauty and cover director of Essence magazine. The campaign includes an AMBI  Facebook segment featuring live chats with Taylor, providing fans “like” the AMBI brand. In addition, women can post personal stories and words of inspiration on the page. Women will also be able to interact with Taylor through "meet & greet" events around the country. At these events, “Taylor will inform and further inspire a generation of proud, flawless females,” the company said. "Introducing a New Partnership", Press release, Johnson & Johnson, July 14, 2011, © Johnson & Johnson

Domains TrendSpotter Personal Empowerment & Action Geographies Worldwide North America United States of America

Nestlé Invests In New Zealand Maker Of Kiwi-Based Functional Foods, Drinks July 14, 2011: 10:21 AM EST In a move that further entrenches it in the burgeoning medical nutrition market, Nestlé SA announced it will acquire an 18 percent stake in Auckland, New Zealand-based Vital Foods, a producer of kiwi-based functional drinks and dietary supplements used to treat intestinal disorders. Vital Foods, founded in 1991 and financed in recent years by the Nestlé Health Science venture capital fund, said the new funding would allow it to pursue clinical trials (in irritable bowel syndrome) and enter new markets. According to this Reuters report, Nestlé Health Science has targeted three main areas for product and market development: gastrointestinal health, metabolic and brain health. Silke Koltrowitz, "Nestle invests in kiwi cure for constipation", Reuters, July 14, 2011, © Thomson Reuters

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P&G Recalls Possibly Contaminated Mouthwash In Four Western Hemisphere Countries July 14, 2011: 12:44 AM EST Procter & Gamble Co. has announced a recall of its Oral B mouthwash product in Mexico, Canada, Colombia and Chile because of potential microbial contamination at a production facility in Colombia. Two varieties of the mouthwash were recalled in Canada, followed by 600,000 bottles in Mexico. The company said it discovered the problem during an inspection at the Colombian plant. It also said there have been no reports of illness due to the possible contamination problem. "Oral B mouthwash pulled in Mexico on safety worry", The Associated Press, July 14, 2011, © The Associated Press

Domains TrendSpotter Fear & Security Geographies Worldwide North America Latin America Canada Mexico Chile Colombia

Campbell Soup Seeks End To Declining Sales, Brings Salt Back July 13, 2011: 09:36 AM EST Campbell Soup Co. plans to increase the salt content of its Select Harvest soups, a reversal of the company's move to lower sodium content a few years ago. Declines in sales prompted Campbell Soup to increase salt content from 480mg to 650mg per serving, a decision that dismayed health proponents. Too much salt in diet has been linked to negative health effects, such as high blood pressure and heart attacks. Eryn Brown, "Campbell's to add salt back into Select Harvest soups: Good health doesn't sell", Los Angeles Times / For the Booster Shots blog, July 13, 2011, © Tribune Newspapers

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In Italy, Women Still Primary Buyers Of Food, And They Prefer Organic July 11, 2011: 10:44 AM EST Women in Italy prefer organic food products, according to a consumer survey by Panel Ismea/Nielsen. Results of the survey showed a 12.1 percent increase in consumer purchase of organic foods in the first 10 months of 2010 from the same period of 2009. Non-organic food products suffered a 2 percent drop during the same period. Growth in the organic foods market coincided with an increase in consumer demand for strict certification and labeling processes for organic production. The study also showed an increase in organic producers' use of social networking and online marketing to reach their target consumers. Press Release, Contatto, "Women have no doubts, organic food is the right choice!", PR-Insider, July 11, 2011, © PR-Insider

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Heinz Introduces Soups That Come In Plastic Tubes July 9, 2011: 07:48 PM EST Heinz has launched a line of soup products that come in plastic sachets resembling a tube of toothpaste. The portable soups are available in four flavors and come in puree form, which consumers need to dilute with hot water. Heinz emphasizes that the new soups contain natural products, have no artificial colors and flavors, and are low in fat, promoting them as healthier than soups that come in cans or in powder form. Heinz expects the soups in tube to replace soup products that come in tin cans, which have a long history that began with French emperor Napoleon Bonaparte's search for a reliable method to preserve food for his armies. Sean Poulter, "Soup in a tube: Heinz launches green alternative as tin can feels the squeeze", Daily Mail, July 09, 2011, © Associated Newspapers Ltd

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Heinz Unveils Dilutable Soups In Plastic Tubes In U.K. July 9, 2011: 05:13 AM EST Heinz has launched an alternative to the familiar “tin can” of soup in the U.K.: “squeeze and stir” all-natural, low-fat  soups in plastic tubes that resemble toothpaste tubes. As the price of metal to make soup cans rises, the plastic tubes offer a cheaper production option for Heinz. However, consumers are likely to notice an apparent price hike: the 70g soup tube costs 59p ($0.95), or about 0.84p ($0.01) a gram. A 400g can of soup, however, costs 85p ($1.37), or 0.21p ($0.003) per gram. The benefits for Heinz are two-fold: higher unit prices at much lower production costs. “Even taking account of the fact the puree has to be diluted, it would seem the new product is a more expensive option,” the Daily Mail reports. Sean Poulter, "Soup in a tube: Heinz launches green alternative as tin can feels the squeeze", Daily Mail, July 09, 2011, © Associated Newspapers Ltd

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U.N. Calls For Global Energy Transformation As Population, Pressure On Resources, Rise July 6, 2011: 07:25 PM EST A 251-page report from the United Nations takes a close look at the key forces – energy generation and natural resource management – that will play a critical role in shaping the future of the planet as global population climbs toward nine billion by 2050. The World Economic and Social Survey notes that while hundreds of millions of Asians, Latin Americans and Africans have risen from poverty, the expansion of economic production requires a balance between “respect for the human and natural capital.”  Otherwise, there will be irreversible changes in the ability to sustain progress. Growth and sustainability should not be competing goals, the report warns, but “complementary and mutually supportive imperatives.” The report calls for a global energy transformation using green technologies that not only improve the global food supply but protect its sources. "World Economic and Social Survey 2011:The Great Green Technological Transformation", DESA, United Nations, July 06, 2011, © United Nations

Domains TrendSpotter Independence & New Living Individualism & Self-Expression Sustainability Vitality & Better Living Geographies Worldwide North America EMEA Asia-Pacific Latin America United States of America Europe Middle East- Africa Switzerland

CPG Companies Withdrawing Their Advertising Money From News of the World Following Phone-Hacking Revelations July 6, 2011: 11:27 PM EST UK consumer packaged goods companies including Procter & Gamble, Tesco, Asda, and Coca-Cola GB, as well as telecom companies Orange and Vodafone plan to withdraw their advertising from the News of the World following revelations of phone hacking by the tabloid. Other companies, such as mobile service providers 3, T-Mobile, and O2, are reviewing their advertising deals with the tabloid as public outcry grows over the phone-hacking revelations. Advertisers' withdrawals are having a negative impact on News of the World's annual advertising revenue, estimated at £38 million. Mark Sweney, "Procter & Gamble, Asda and Tesco consider pulling News of the World ads", Guardian, July 06, 2011, © Guardian News and Media Limited

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TV Campaign To Prove How Febreze Transforms The Air In Various “Odor Scenarios” July 7, 2011: 01:26 AM EST Procter & Gamble has launched a new TV ad campaign for its Febreze air freshener brand whose goal is to prove to “real people around the world” that Febreze is capable of transforming the air so they can “breathe happy.” The Breathe Happy campaign will show that  Febreze replaces odor with freshness in extreme odor experiments. Basing the campaign on market research findings that scent and smell are the first thing Americans notice when they walk into a room, the ads will show people’s reaction to different “odor scenarios” in everyday environments like hotels, restaurants, etc. They will then be shown how Febreze transforms the air for the better. "New Febreze Campaign Helps Real People Breathe Happy No Matter What", Press release, Procter & Gamble, July 07, 2011, © Procter & Gamble

Domains TrendSpotter Individualism & Self-Expression Innovation & New Business Models Personal Empowerment & Action Geographies Worldwide North America United States of America

Customer Demographics Keep C-Stores On The Sidelines Of the Natural/Organic Foods Trend July 5, 2011: 07:12 PM EST Natural and organic foods are growing in popularity among mainstream consumers, and supermarkets and mass-market retailers are hustling to meet the demand, but convenience stores have been reluctant to jump on the bandwagon. True, C-stores have been offering more fresh and local foods and snacks. But does the average gas station customer really care whether there’s a wide choice of natural and organic foods available in the quicky mart? Not yet, according to Timothy Powell, research director at Technomic Inc. C-stores, he says, are probably the last place customers expect to see natural and organic, and are less likely to trust the quality of the products anyway. Natural and organic food buyers tend to be high-end, affluent and mostly female customers – not your typical C-store food patrons. Erin Rigik, "All Aboard the Organic Bandwagon", Convenience Store Decisions, July 05, 2011, © Harbor Communications

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Coffee Buyers Are A Major Customer Segment For C-Stores, Market Research Finds July 5, 2011: 06:30 PM EST Many high-frequency convenience store visitors – 86 percent, in fact – are there purposely to buy coffee or another dispensed beverage and will often combine their coffee purchase with a donut or some other product, according to market research by The NPD Group, which recurrently tracks more than 51,000 C-store shoppers in the U.S. According to NPD,  convenience stores can attract a loyal customer base by delivering what dispensed beverage buyers seek in terms of product quality, a rewards program, and a clean and bright store. Consumers of coffee and other dispensed beverages represent 68 percent more visits than the average convenience store customer. Coffee and other dispensed beverages account for 31 percent of unit purchases made in a convenience store. "Coffee and Other Dispensed Beverages Represent a Purpose-Driven Purchase and High Frequency Convenience Store Visits, Reports NPD", Press release, NPD, July 05, 2011, © NPD

Domains TrendSpotter Independence & New Living Individualism & Self-Expression Geographies Worldwide North America United States of America

Consumption Maintains Growth Mode In India As Multinationals Shift Focus To Emerging Markets July 5, 2011: 02:58 AM EST Consumption will grow 14% in India over the next three years, according to Ambit Capital Research's "Indian Consumer: a robust operator in an uncertain world" report. Multinational companies recognize India's growth potential, as they shift their business focus from mature markets in Europe and the United States to Asia-Pacific and Latin America. For example, McDonald's India is expected to increase its contribution to McDonald's Corp.'s global business from 0.37% to 0.5%, while Unilever expects emerging markets to account for 70%-75% of its global revenue by 2020, up from the current 56%. India is playing an increasing role in multinationals' manufacturing operations, as well as in innovation. Ratna Bhushan, "Indian consumption to grow 14% in 3 years: Study", Economic Times, July 05, 2011, © Times Internet Limited

Domains TrendSpotter Innovation & New Business Models Personal Empowerment & Action Geographies Worldwide Asia-Pacific India

Strong Demand For Anti-Aging Skin Care Products Bolsters Beauty And Personal Care Industry July 4, 2011: 12:44 AM EST Premium beauty product sales rebounded strongly in 2010, driving the recovery of the global beauty and personal care industry. Also fueling the recovery was “dynamic innovation activity” in skin care, the largest market category, Natural Products Insider reports. The category is expected to grow three percent a year to $100 billion in sales by 2015, one fourth of which will come from sales of anti-aging products. Thanks to the focus on innovation, technically advanced skin care formulations based on stem cell technology and aesthetic medicine are showing up in new cosmeceutical products. A major disappointment, however, has been the slow start of nutricosmetics products, which have not yet surmounted the skepticism of consumers. Irina Barbalova and Ewa Hudson, "Opportunities for Cosmeceuticals", Natural Products Insider, July 04, 2011, © Virgo Publishing, LLC

Domains TrendSpotter Innovation & New Business Models Geographies Worldwide North America EMEA Asia-Pacific Latin America United States of America Europe China India Brazil United Kingdom Russia

Facebook Campaign Lets Brazilian Consumers See Unilever's Caring Side June 30, 2011: 12:46 AM EST Unilever's "Cada gesto conta" Facebook campaign has succeeded in promoting a socially responsible image for the company and its products in Brazil, according to social media monitoring company WaveMetrix. Brazilian consumers have come to see the company as ethical and caring, thanks to Facebook discussions about health and nutrition topics. WaveMetrix's analysis reveals that 79% of online discussion refers to Unilever as an ethical brand; 13% portrays Unilever as caring; and 8% sees the company as relevant. Leonie Bulman , "Unilever’s ethical campaign engages Brasilians with health and nutrition", WaveMetrix, June 30, 2011, © WaveMetrix Limited

Domains TrendSpotter Independence & New Living Individualism & Self-Expression Virtual Life & Technology Geographies Worldwide Latin America Brazil

“General Wellbeing” Foods/Beverages Are Booming In U.S. June 29, 2011: 10:32 PM EST Retail sales of  health and wellness foods and beverages in the U.S. totaled $153 billion in 2010, accounting for one fourth of global sales in the category, according to Euromonitor International. “General wellbeing” comprises the largest subcategory, accounting for 40 percent of U.S. health and wellness sales. Euromonitor says general wellbeing is popular because “it does not make any overt allusions to ‘disease’.” In fact, marketers of health and wellness products are advised to avoid mentioning disease because that “needlessly narrows down a potential mainstream audience to a select target group.” Weight management products remain the second largest sales category, but growth is stagnant; energy boosting products and products to improve digestion are being well received; but beauty-from-within foods and beverages have not yet caught on in the U.S. "Health and Wellness by Prime Positioning: The US", News release, Euromonitor International, June 29, 2011, © Euromonitor International

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EA’s Playfish Social Game To Feature P&G Paper Towel Brand June 30, 2011: 12:08 AM EST Electronic Arts Inc. announced it is working with Procter and Gamble to feature Bounty paper towel products in EA’s Playfish Restaurant City, a social game in which players create and manage virtual restaurants and use their Facebook friends as waiters and chefs. Under the new collaboration, players will be able to use Bounty products to enhance their Restaurant City gameplay experience and interactions with friends, the company said. The Bounty products will be used in “in fun and relevant ways,” including “product centric in-game challenges.” Acquired by EA in 2009, Playfish is the world’s No. 2 publisher of social games on Facebook with titles like Pet Society, FIFA Superstars and Madden NFL Superstars. "EA Launches Procter and Gamble’s First Social Gaming Campaign in Playfish Social Game Restaurant City", Press release, Electronic Arts, June 30, 2011, © Electronic Arts

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Organic Food Market Booms In China, Reaches 5% Of Global Total June 27, 2011: 08:24 PM EST China's organic food market has grown significantly and now accounts for 5% of the world trade in organic foods, with the country ranking third in terms of size of organic farmland. Data from the China Organic Food Certification Center shows that China's organic food exports reached $350 million in 2006 (the latest data available).  Chinese exporters take most of the organic produce to markets in Hong Kong, Japan, and Taiwan. Some observers believe that the exports sector is the leading factor driving the organic food market's growth, while some analysts assert that domestic demand is the major growth driver. Li Woke, "Organic food a growing biz for the health-aware", China Daily, June 27, 2011, © China Daily Information Co (CDIC)

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TV Ads For Unhealthy Foods Have A Significant Negative Impact On Kids June 27, 2011: 11:03 AM EST Children who see a lot of television ads for unhealthy food are more likely to want to eat high-fat and high-sugar foods, according to a study by British researchers. For the study, researchers showed 281 children aged six to 13 years old five minutes of commercials for toys and then snacks and fast foods before an episode of a popular TV cartoon. The children were then asked to pick the foods they would like to eat from lists of various branded and unbranded food items. The researchers found that children were more likely to choose unhealthy (fat- and carbohydrate-rich) foods after watching the food commercials. And children who watched more than 21 hours of television a week were more likely to be affected by the food ads. Emma J. Boyland, Ph.D., et al., "Food Commercials Increase Preference for Energy-Dense Foods, Particularly in Children Who Watch More Television", Pediatrics, June 27, 2011, © American Academy of Pediatrics

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Peru Puts 10-Year National GMO Ban In Place June 24, 2011: 09:28 PM EST Peru's Congress has voted to enact a 10-year ban on genetically modified organisms (GMO), which includes the suspension of importation, cultivation, and breeding of genetically modified crops. Legislators who supported the moratorium were driven by the perceived dangers that can arise from biotechnology and the need to protect agricultural diversity. The move ensures that the country will not abet the spread of GMO products worldwide, but recent tests by Peruvian Association of Consumers and Users found around 77% of supermarket products tested showed some GMO contamination, raising questions over how effective the ban will be. Jonathan Benson , "Peru implements ten-year ban on GMOs", Natural News, June 24, 2011, © atural News Network

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Processed And Sugary Foods And Drinks Contribute To Long-Term Weight Gain June 23, 2011: 08:48 PM EST U.S. researchers who gathered data on lifestyle factors and weight gain from three different studies found that consuming less processed and sugary foods and beverages, getting more physical activity, watching less TV, and getting more hours of sleep at night all tended to contribute to a reduction in long-term weight gain. The data from the studies were collected over 12 to 20 years from more than 120,000 healthy, non-obese nurses and health professionals, many of whom gained weight during the study. Foods associated with the most weight gain included potato chips and other potato foods, sugary beverages, unprocessed and processed meats. The researchers recommended eating minimally processed foods such as fruits, vegetables, whole grains and nuts, and fewer highly processed foods, such as white bread, white rice, etc. Dariush Mozaffarian, M.D., et al., "Changes in Diet and Lifestyle and Long-Term Weight Gain in Women and Men", NEJM Massachusetts Medical Society, June 23, 2011, © NEJM Massachusetts Medical Society

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Trend Toward Healthier Processed Foods Presents Technical Challenges For Manufacturers June 21, 2011: 07:04 PM EST Processed foods are getting more healthful as they take on more characteristics of natural and organic foods, including reduced sodium and sugar and more good fats and fiber. Driving processed food makers in that direction are several forces: front-of-packaging labeling, government initiatives, physician statements on the links between diet and obesity and diabetes, and rising consumer interest in living a healthier lifestyle. But these trends present technical challenges as food processors struggle, for example, to reduce sodium and sugar content levels, or increase omega-3 fatty acids and fiber content, while maintaining flavor and texture. Campbell’s Soup  says it tested "well over 200 batches" of lower-sodium recipes for its vegetable beef soup without finding any that satisfied consumers. Todd Runestad, "Mainstream processed foods trend toward healthiness", Functional Ingredients, June 21, 2011, © Penton Media

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UK Online Supermarkets Losing Customers Due To Bad Service June 21, 2011: 08:20 AM EST Consumers in the UK are dropping online grocery shopping because they find it unreliable and they are frustrated by late deliveries, omitted items and poor substitute choices.  Grocery purchases made online account for just 3.2% of grocery sales in the country, even though online sales make up almost 10% of overall retail sales. The researchers from Kingston University say improved service; monthly subscription fees instead of delivery charges; and special offers exclusive for online customers should help online retailers expand their business. Ellie Duncan, "Consumers find online grocery shopping a chore", Growth Business, June 21, 2011, © Growth Businesss, Vitesse Media

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Study Shows Older Adult Americans Consume More Phytonutrients June 20, 2011: 06:46 PM EST Older adult Americans (65 years and older) consume more phytonutrients, such as carotenoids and flavonoids, from fruits and vegetables, according to the Nutrilite Health Institute's analysis of data from the U.S. Department of Agriculture's National Health and Nutrition Examination Surveys (NHANES). Older adults consumed 20% more carotenoid, 40% more flavonoids, and 80% more ellagic acid than their younger-adult counterparts. The study focused on 14 phytonutrients and covered a study population that included "non-pregnant, non-lactating" respondents who are 19 years and older. Respondents were asked to perform two dietary records based on NHANES criteria. Results showed that resveratrol intake among older adults was 50% higher compared with younger adults, while both age groups showed similar levels of lycopene intakes. Joanna Cosgrove, "The Quest for a More Colorful Plate - Nutrilite Health Institute finds older adults have a higher daily phytonutrient intake than younger adults", Nutraceutical World, June 20, 2011, © Rodman Publishing

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Older Consumers Have Specific Requirements And Preferences June 15, 2011: 11:29 AM EST Mature consumers (those 55 years old and up) prefer smaller retail stores, according to the "2011 Mature Market Consumer Goods & Services Trends Report," by Varsity. The report looks at the role that personal preferences, convenience, and health issues play in mature consumers' purchasing decisions. Researchers also found that mature consumers don’t want to give up what they love, but are looking for new flavors and healthy foods. The study also found mature consumers are health-aware and are moving to smaller portions, and concluded that manufacturers need to ensure that their packaging and products take account of the specific needs of the older consumers. Press Release, Varsity, "Growing Trends for a Growing Audience: Varsity Releases 2011 Mature Market Consumer Goods & Services Trends Report", PRNewswire, June 15, 2011, © PRNewswire

Domains TrendSpotter Personal Empowerment & Action Recalibration, Simplification Vitality & Better Living Geographies Worldwide North America United States of America

75% Of Americans Not Ready To Buy Food Products From Japan June 14, 2011: 11:01 AM EST Only one in four Americans said they would buy food imports from Japan after the radiation leaks at the Fukushima nuclear power plant that was crippled by the March 2011 earthquake and tsunami, according to a study presented at the 2011 Institute of Food Technologists Annual Meeting and Food Expo. FDA has failed to reassure American consumers about the safety of consuming Japanese seafood and other food products, despite testing and guarantees from the agency. Although 61% of respondents said they feel protected by U.S. regulations and government efforts to protect America's food supply, only 25% said they were ready to buy food imports from Japan. Respondents emphasized their feelings of suspicion and anxiety about buying food products from Japan, according to the study, "Food, Fear and Fury." Press Release, IFT, "Only 25 Percent of Americans Say They Would Buy Japanese-Imported Food Following Fukushima", IFT, June 14, 2011, © IFT

Domains TrendSpotter Fear & Security Geographies Worldwide North America Asia-Pacific United States of America Japan

PepsiCo Tests Reduced-Sugar Cola June 13, 2011: 10:23 AM EST PepsiCo announced that it will begin market testing a new reduced-sugar, yet “full-flavor” cola in July in Iowa and Wisconsin. According to the company, Pepsi NEXT is targeted at consumers who “seek the rich taste of full-calorie cola but have decreased their consumption” to reduce  sugar intake. Pepsi NEXT will provide “real cola flavor and 60 percent less sugar,” the company said. Consumer testing found that the new product resonated well among cola drinkers looking for a less sugary cola product. "PepsiCo Announces Test of Reduced-Sugar Cola Innovation, Pepsi NEXT", Press release, PepsiCo, June 13, 2011, © PepsiCo

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Worried About The Economy, Food Shoppers Continue To Turn To Private Label Brands June 13, 2011: 01:06 PM EST About 45 percent of U.S. grocery shoppers are worried enough about the unstable economy – including a four percent food inflation rate – that they continue to purchase cheaper private label food items, according to a survey by business advisory firm Alixpartners LLP. The attraction of private label food items applies across all major food product categories: dairy, frozen foods, fresh produce, flour- and produce-based shelf stables, and refrigerated meat. The survey also found that “price” and “quality” are the two most important criteria when selecting private label items: more than 60 percent indicated that price is the most important factor. "Private Label Purchasing Is Here to Stay, According to AlixPartners Survey", Press release, Alix Partners, June 13, 2011, © Alix Partners LLP

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Gluten-Free Certification Program Launched For Food Manufacturers June 13, 2011: 12:44 PM EST Organic certifier Quality Assurance International and the National Foundation for Celiac Awareness (NFCA) have developed a gluten-free certification program for food manufacturers who are marketing gluten-free products. The certification is science-based and verified through inspections and product testing, the two organizations said, and leads to the issuance of a triple-verified gluten-free label that “brings transparency and trust to people who need gluten-free foods as part of maintaining their healthy diet.” The certification program involves sensitive testing procedures, stringent auditing and an independent application review process using  feedback from consumers, manufacturers and retailers. Included in the process are product review, onsite inspection, testing to ensure compliance to 10ppm or less and ongoing compliance that features random product testing. "A New, Science-Based Gluten-Free Label Consumers Can Trust", Press release, Quality Assurance International, June 13, 2011, © Quality Assurance International

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Scientists At Nestlé And King’s College London To Study How Genes Interact With Food June 10, 2011: 10:38 AM EST Nestlé announced that scientists from its research center in Switzerland will work with colleagues at King’s College London on a six-month project examining the interactions between genes and food ingredients, and how they can affect human health. Scientists will look at ways genes and their encoded proteins determine important bodily functions, including food metabolism, response to the environment and detoxification. Especially important is gaining knowledge of how changes to gene regulation from diet and exercise could impact human health. The partnership is the result of an Interchange Award given to King’s College by the United Kingdom’s Biotechnology and Biological Sciences Research Council (BBSRC). " Nestlé partners with King’s College London on food and gene research", Press release, Nestlé, June 10, 2011, © Nestlé

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From $64 Billion In 2010, Snack Foods Expected To Reach $77 Billion In Sales In 2015 June 10, 2011: 10:45 AM EST Retail sales of packaged snack foods in the United States rose from $56 billion in 2006 to $64 billion in 2010, according to the report "Snack Foods in the U.S., 4th Edition," from Packaged Facts. The company sees the market reaching $77 billion in 2015, as people eat out less and look food options that suit their busier lives. Growth should also be supported by healthier snack options to help counter obesity and other health concerns but which also appeal to consumers looking for new flavors or eating formats. "Snack Food Sales Soar to $77 Billion by 2015", Food Product Design, June 10, 2011, © Virgo Publishing

Domains TrendSpotter Recalibration, Simplification Geographies Worldwide North America United States of America

Unilever Purchases First Available Certificates For Sustainable Soy Issued By The RTRS June 8, 2011: 12:38 PM EST Unilever, an original member of the Round Table on Responsible Soy (RTRS), purchased some of the first available certificates for soy grown using sustainable farming methods. Certificates bought by Unilever Brazil covers 5,000 tons of sustainable soy oil, which the company plans to use in manufacture of dressings and margarine products in North and South America. The company’s support for the RTRS sustainable soy certification program will help it achieve its environmental protection targets under its Sustainable Living Plan which aims to cut by half the impact of its manufacturing process on the environment, help 1 billion people act to enhance their health and well-being, and make its agricultural sourcing 100% sustainable. Press Release, Unilever, "Unilever’s next step in sustainable sourcing of raw materials", Unilever, June 08, 2011, © Unilever

Domains TrendSpotter Sustainability Geographies Worldwide EMEA Latin America Europe Brazil United Kingdom

Older Americans Do Not Expect To Pay More For Healthier Restaurant Food Choices June 8, 2011: 10:17 AM EST A study by market researcher The NPD Group has found that a majority of older American consumers (over age 50) do not expect to pay a premium for healthy restaurant foods. Seventy percent of these adults who were asked if they would pay more for healthier restaurant foods said no. Twenty-five 25 percent said they’d pay somewhat more; only five percent said they would pay more. The picture was different for younger people, however. Forty-four percent of younger adults (age 18 to 24) indicated they would not pay more for healthy food, while 41 percent said they would pay more. A key conclusion from the study: "Pricing of the healthy options needs to be consistent with pricing of other choices on the menu," said NPD restaurant industry analyst Bonnie Riggs. "Consumers Don't Expect to Pay More for Healthier Menu Options, and Boomers Won't Pay More,Reports NPD", Press release. NPD, June 08, 2011, © NPD

Domains TrendSpotter Individualism & Self-Expression Vitality & Better Living Geographies Worldwide North America United States of America

A Third Of American Vegetarians Call Themselves Vegan June 8, 2011: 12:29 PM EST Of the 7 million US vegetarians, around a third claim to be vegans. Celebrity vegans have helped drive the trend, as have the perceived health benefits of veganism, as well as ecological and animal welfare concerns. Food companies are developing vegan-friendly products like vegan pizzas and "good meat alternatives", such as vegan burritos, but some believe that vegan claims might deter those mainstream consumers who believe vegan food is tasteless. Vegan food is also attracting consumers with allergies. Laurie Budgar, "Veganism on the rise among health-conscious consumers", Natural Foods Merchandiser, June 08, 2011, © Penton Media Inc

Domains TrendSpotter Independence & New Living Vitality & Better Living Geographies Worldwide North America United States of America

Report Decries “Cover-Up” Of Scientific Evidence That Herbicide Roundup Causes Birth Defects June 7, 2011: 12:20 PM EST A report by a group of scientists and researchers says that the chemical industry and regulatory authorities in Europe has known for decades ago that the herbicide Roundup causes birth defects in lab animals, but did not share their knowledge with the public. One of the industry studies reporting on the damaging effect of Roundup’s active ingredient glyphosate was conducted by the product’s manufacturer, Monsanto. The report says German officials knew about the harmful effects – at low doses – as long ago as 1990, and the European Commission has been aware of the problem since 2002. According to one of the authors, Claire Robinson, the report sheds light on “a thirty-year cover-up by industry and regulators” that “has certainly placed the public at risk.” "Public kept in the dark on Roundup link with birth defects - new report", Press release, GMWatch, June 07, 2011, © GMWatch

Domains TrendSpotter Fear & Security Geographies Worldwide EMEA Europe Germany

DSM Opens Nutrition Innovation Facility In U.S. June 6, 2011: 10:45 AM EST Dutch life sciences and materials sciences company DSM announced it has opened a Nutrition Innovation Center in Parsippany, N.J.,  whose purpose is to designed to help manufacturers of food, beverage, dietary supplement and personal care products “find a competitive advantage faster than ever before.” The center houses a laboratory and fully equipped pilot plant and sensory analysis facilities that enable the company to optimize production processes, improve product quality, test new ingredients, and analyze and evaluate a wide range of products. The company said its specialists will collaborate with customers to offer applications expertise, product development assistance and scale-up bench top formulation. "DSM opens new nutrition innovation center to accelerate customers’ speed to market", Press release, DSM, June 06, 2011, © DSM

Domains TrendSpotter Innovation & New Business Models Geographies Worldwide North America United States of America

E. Coli Outbreak Is Hurting Produce Sales, But Effect On Organic Industry Will Be Temporary June 6, 2011: 11:37 AM EST A British analyst firm focusing on the organic industry says the recent E. coli outbreak in Europe that has killed 22 people and sickened more than two thousand others will probably have limited impact on organic devotees over the long haul. The European Centre for Disease Prevention and Control traced a German farm and are analyzing 18 sprouts including bean and broccoli to determine if they’re the source of the outbreak. Amarjit Sahota, director of Organic Monitor, says sales of organic produce have taken a hit all over Europe  but he doesn’t expect the outbreak to hurt the organic industry in the long term. Organic buyers are more worried about health issues associated with traditional farming, he notes. Tony C. Dreibus, "E.Coli Won’t Have ‘Significant Impact’ on Organic Food Industry", Bloomberg, June 06, 2011, © Bloomberg

Domains TrendSpotter Vitality & Better Living Geographies Worldwide EMEA Europe United Kingdom Germany

Waitrose Unveils New Line Of Nutritionally Balanced Foods June 5, 2011: 11:41 AM EST British food retailer Waitrose has introduced a line of nutritionally balanced foods, Waitrose LOVE Life, that will appear in stores beginning June 30. According to the company, the range of products is designed to complement the staple grocery items in essential Waitrose and the more “indulgent” products from Duchy, Heston and Menu From Waitrose ranges. The company said the new product line includes more wholefood ingredients and avoids saturated fats. The product launch will be supported with a quarterly magazine, recipe cards and a dedicated section on Waitrose.com where MyWaitrose members can share recipes and tips. The products were developed by Waitrose nutritionists and in-house chefs. "Introducing Waitrose LOVE Life", Press release, Waitrose, June 05, 2011, © Waitrose

Domains TrendSpotter Vitality & Better Living Geographies Worldwide EMEA Europe United Kingdom

Wal-Mart Rolls Out Everyday Low Prices Strategy Overseas June 1, 2011: 04:47 AM EST Wal-Mart Stores Inc. is rolling out its "everyday low prices" (EDLP) retail strategy to more international markets to replace the more usual high-low pricing in emerging markets. EDLP has already been introduced successfully outside the U.S. in the U.K., Mexico and Canada. EDLP means working with suppliers to ensure their prices are constantly low, but also means price changes are kept to a minimum. Wal-Mart's international operations saw 11.5% growth in the first quarter of 2011, helped in part by lower prices. In Brazil, EDLP has helped Wal-Mart reduce the number of price changes by 60% and lines at registers by 53%. The strategy even helped Wal-Mart enhance its public image in Japan's earthquake-ravaged regions. Improving its international business, which accounts for more than 25% of its $420 billion in sales, has gained importance as Wal-Mart's U.S. stores face dropping same-store sales and traffic. Andria Cheng , "Wal-Mart pitches ‘everyday low prices’ overseas", MarketWatch, June 01, 2011, © MarketWatch, Inc.

Domains TrendSpotter Innovation & New Business Models Geographies Worldwide North America EMEA Asia-Pacific Latin America United States of America Mexico Europe Middle East- Africa Japan Brazil United Kingdom

Danisco Unveils Pine-Derived Plant Sterols For Health Supplements Making Cardio Claims May 27, 2011: 02:27 AM EST Danish food ingredient supplier Danisco has launched a new brand of sterols derived from a sustainable pine source and designed for food and dietary supplements that target cardiovascular health. According to the company, PinVita phytosterols lower the level of unfavorable LDL cholesterol in the blood by reducing cholesterol absorption. PinVita’s easy-to-formulate, ready-to-use solutions are available for applications such as dietary supplements, fats and oils, dairy and bakery products. The company says free and esterified formats of PinVita have limited impact on the taste, texture and appearance of the final consumer product. The PinVita plant sterols are suitable for allergen- and GMO-free products as well. "Danisco introduces new ingredient brand for cholesterol reduction", Press release, Danisco, May 27, 2011, © Danisco

Domains TrendSpotter Innovation & New Business Models Vitality & Better Living Geographies Worldwide EMEA Asia-Pacific Latin America Europe Denmark Russia

Danone Adopts Ingeo Plant-Based Plastic Packaging For Its Activia Yogurt In Germany May 26, 2011: 12:37 PM EST Danone has changed the packaging of its Activia yogurt in Germany from oil-based plastic to Ingeo, a plastic derived from plants. A partnership between Danone and Ingeo manufacturer NatureWorks has resulted in the packaging switch, which will reduce the yogurt product's carbon footprint by 25% and use of fossil resources by 43%, based on a life cycle assessment conducted by the LCA Institute for Energy and Environmental Research. NatureWorks also estimates fossil energy savings will equal electricity used by 13,000 German homes monthly, while greenhouse gas reduction will be equal to that from not driving a motor vehicle 19 million kilometers. "Danone Launches Sustainable Ingeo Activia Yogurt Cup in the German Market", Food Ingredients First, May 26, 2011, © CNS Media BV

Domains TrendSpotter Innovation & New Business Models Geographies Worldwide EMEA Europe Germany

FDA Approves Atopic Dermatitis Health Claim For Infant Formulas Made From Hydrolyzed Whey May 26, 2011: 10:56 AM EST Nestlé subsidiary Gerber Products Company said the FDA has approved a qualified health claim for infant formulas made from 100 percent whey, which includes Gerber Good Start milk-based formulas. The FDA said that such partially hydrolyzed formulas may reduce the risk of developing atopic dermatitis in healthy infants from birth to four months whose family history includes allergies. The FDA acknowledged, however, that the relationship between the formulas and reduced risk of atopic dermatitis is “uncertain” due to a lack of scientific evidence. The hydrolyzed formulas are not to be used to feed infants who are allergic to milk or show milk allergy symptoms. "FDA Grants First-Ever Qualified Health Claim in Infant Nutrition", Press release, Gerber, May 26, 2011, © PRNewswire

Domains TrendSpotter Vitality & Better Living Geographies Worldwide North America United States of America

Health And Consumer Groups Sue FDA Over Antibiotics In Animal Feed May 25, 2011: 12:53 PM EST A coalition of health and consumer organizations led by the Natural Resources Defense Council has filed a suit against the U.S. Food and Drug Administration charging that the agency has failed to meet its legal responsibilities to deal with the overuse of antibiotics in animal feed. According to the NRDC, the overemployment of antibiotics in animal feed is the main cause of the rise of drug-resistant infections in humans over the last 40 years. About 70 percent of the antibiotics used in the U.S. are fed to healthy farm animals to promote faster growth and compensate for unsanitary living conditions. The coalition suit would compel FDA to act on its own safety findings by withdrawing approval for most non-therapeutic uses of penicillin and tetracyclines in animal feed. "Superbug Suit: Groups Sue FDA Over Risky Use of Human Antibiotics in Animal Feed", Press release, Natural Resources Defense Council (NRDC) Council (NRDC), May 25, 2011, © Natural Resources Defense Council (NRDC)

Domains TrendSpotter Fear & Security Vitality & Better Living Geographies Worldwide North America United States of America

Hindustan Unilever Partners With Banks And Telecom Companies To Reach Rural Consumers In India May 25, 2011: 04:14 AM EST Hindustan Unilever Ltd (HUL) plans to develop a model for joint distribution deals with India's leading telecom companies, banks, and financial services companies to cover some 775 million consumers who live in the country's rural areas. HUL plans to base the planned model on its Project Shakti alternative distribution channel, introducing an outline called, "Gateway to Rural: Beyond FMCG." Also, HUL has begun a pilot project with the State Bank of India involving HUL's Shakti Ammas, or women who sell HUL consumer products in India's rural areas. India's banking policies requiring banks to expand their services to include rural depositors push banks to search for effective means to penetrate rural markets, which offer growth opportunities for banks, mobile telecoms companies, and FMCG companies. Kala Vijayraghavan & Sagar Malviya, "Hindustan Unilever taps banks, telecom firms to reach rural India wider", Economic Times, May 25, 2011, © Times Internet Limited

Domains TrendSpotter Innovation & New Business Models Geographies Worldwide Asia-Pacific India

New Study Says Organic Produce Is Indeed Healthier Than Conventional May 21, 2011: 09:59 PM EST British researchers who reviewed the latest scientific literature on nutrient content of organic food report that fruits and vegetables grown without the use of artificial fertilizers are richer in nutrients like vitamin C and in beneficial substances known as secondary metabolites. Phenolics, tannins, flavanones, carotenoids and resveratrol strengthen the immune system and protect against damaging free radicals. The increased levels of these nutrients in organically grown produce helps people live longer, the researchers said. Though the news was welcomed by organic advocates, “the conclusion challenges the (U.K.) Food Standards Agency, which has long dismissed the health gains of organic food,” according to the Daily Mail article. Sean Poulter, "Organic food 'can help you lose weight and live longer': How natural fruit and vegetables are packed with more nutrients", Daily Mail, UK, May 21, 2011, © Associated Newspapers Ltd

Domains TrendSpotter Vitality & Better Living Geographies Worldwide EMEA Europe United Kingdom

Bad Dietary Choices Impact The Entire Society May 21, 2011: 09:58 AM EST Most Americans do not base their food decisions on nutritional factors, according to clinical dietitian Timi Gustafson R.D., despite concerns about being overweight. It’s a confusing and contradicting situation. Part of the problem is that Americans are fed up with conflicting dieting and weight loss advice, and have become more accepting of their physical condition. Among the discouraging tends: dietary fat content remains undiminished – cheese is highly popular – and the vast majority of Americans don’t eat recommended daily servings of fresh fruits or vegetables. Almost 20 percent of the calories in the average daily diet come from snacks. Half of young adults skip breakfast every day. This situation is not sustainable, Gustafson says, because the consequences of the obesity lifestyle will be a huge burden on the healthcare system. Timi Gustafson, RD, "Despite of the Obesity Crisis, the Eating Habits of Most Americans Remain Unchanged", Seattle Pi, May 21, 2011, © Hearst Seattle Media, LLC

Domains TrendSpotter Vitality & Better Living Geographies Worldwide North America United States of America