6 Claims From The Supermarket Guru On 2011 Food Trends

For the past two years, the Supermarket Guru®, Phil Lempert, has been working with one of America's top food companies, ConAgra Foods, to make market predictions. Previous years have showed 9 out of 10 of his predictions proved correct. There are six predictions from the guru this year, starting with stores providing applications for mobile devices to help with shopping decisions and checkout, supporting the general trends of value and convenience. Two additional predictions come in the form of easier to read nutritional information and a focus on foods naturally rich in vitamin-D, such as dairy. The remaining three predictions have more to do with store operations instead of consumer needs as he predicts stores will start displaying more foods with a regional rather than local focus, support more seafood coming from the Gulf Region, and increase the number of free in-store samples to help reduce new product failures.