Concern Over Pesticide Use, Water Pollution Supplants Worry Over Climate Issues – Nielsen August 31, 2011: 04:29 AM EST A Nielsen survey of more than 25,000 Internet respondents in 51 countries finds that environmental concerns have displaced global warming and climate change as the top concerns of consumers, perhaps due to a drop in media attention. Key issues that have online consumers on edge are air and water pollution, water shortages, packaging waste and use of pesticides. Sixty-nine percent of consumers still say they worry about climate change/global warming (down from 72 percent in 2007). But 75 percent rated air pollution and water pollution as top concerns, both increasing six percentage points compared to 2009, according to Nielsen. Concern is mounting fastest over the use of pesticides, packaging waste and water shortages, with reported concern increasing 16, 14 and 13 percentage points, respectively. "Sustainable Efforts & Environmental Concerns", Nielsenwire, August 31, 2011, © The Nielsen Company

Domains TrendSpotter Individualism & Self-Expression Sustainability Geographies Worldwide North America EMEA Asia-Pacific Latin America United States of America Europe Middle East- Africa China India

Risk Of Hunger Among Younger Baby Boomers Has Risen Significantly, AARP Says August 30, 2011: 11:28 PM EST A report from the charitable arm of the AARP says that almost nine million Americans aged 50 and over were at risk of hunger in 2009, a 79 percent increase from 2001. People aged 50 to 59 are the youngest of the Baby Boomer generation – they are too young for Social Security and too old for programs targeting families with children. In 2009, 4.9 million 50- to 59-year-olds were at risk of hunger, representing a “staggering” 38 percent increase over 2007, AARP says.  Between 2007 and 2009, the most dramatic increase in food insecurity was among those with annual incomes more than twice the poverty line. “The recession has taken an especially large toll on older people, particularly those in the middle class,” says AARP Foundation President Jo Ann Jenkins. James P. Ziliak, Ph.D., et al., "Food Insecurity Among Older Adults", Report, AARP Foundation, August 30, 2011, © AARP Foundation

Domains TrendSpotter Individualism & Self-Expression Vitality & Better Living Geographies Worldwide North America United States of America

Taura To Exhibit New Line Of Vegetable-Derived Ingredients For Snack Makers August 31, 2011: 01:18 AM EST Taura Natural Ingredients announced it will be exhibiting innovative snack food ingredients that incorporate fruits and – for the first time – vegetables at the Food Ingredients Europe (FiE) conference in Paris in November-December. Processed using the URC (ultra rapid concentration) technology, the ingredients are formulated from 100 percent fruits and vegetables. The product line includes purees and non-deionised juices that allow snack manufacturers to create a range of nutrient-rich, clean label composite products such as fruit pieces, flakes and pastes for use in applications such as muesli, cereal or snack bars, baked goods, cereals and confectionery. "Taura to highlight opportunities for combining fruit and vegetables at FIE 2011", Press Release, Taura Natural Ingredients, August 31, 2011, © Taura Natural Ingredients

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Lawsuit Against Kashi/Kellogg Says Products Are Anything But “All Natural” August 30, 2011: 10:21 PM EST A group of disgruntled consumers has filed a class action lawsuit in a California federal court seeking compensatory and punitive damages against “all natural” foods maker Kashi Co., a subsidiary of Kellogg, for false advertising, violation of California’s Consumer Legal Remedies Act, and other alleged transgressions. The plaintiffs argue that despite the “all natural” claims made by Kashi, its cereals and other products are “composed almost entirely of synthetic and unnaturally processed ingredients," such as sodium molybdate, phytonadione, sodium selenite, magnesium phosphate, niacinamide, etc. The attorney representing the lead plaintiff in the case said "in some cases" substances in Kashi products are "hazardous" and violate "both Kashi's and the FDA's definition of the term 'natural.'"  Matt Reynolds, "All Natural' My Foot, Class Tells Kellogg", Courthouse News, August 30, 2011, © CourtHouse News Service

Domains TrendSpotter Vitality & Better Living Geographies Worldwide North America United States of America

Unilever Aids Relief Efforts In Drought-Stricken East Africa August 30, 2011: 12:43 AM EST With the U.N. declaring countries in the so-called Horn of Africa (Somalia, Ethiopia, Djibouti, Kenya, etc.) in a state of crisis or emergency because of severe drought and famine, Unilever says it is working with disaster and emergency relief partners to determine how to boost relief efforts. East African countries are enduring the worst drought in six decades, according to the U.N. About 2.8 million people need immediate life-saving assistance; 450,000 are affected by the famine. The company says its local businesses in Kenya and South Africa have been donating cash and food products; the Unilever global business has pledged €500,000 in cash and food products through UNICEF, Save the Children, Oxfam, Population Services International (PSI) and WFP. "Unilever responds to East Africa crisis", Unilever, August 30, 2011, © Unilever

Domains TrendSpotter Personal Empowerment & Action Geographies Worldwide EMEA Middle East- Africa Djibouti Ethiopia Kenya Somalia

Consumers Put More Value On Skin Care Than Other Beauty Products August 26, 2011: 04:45 AM EST Consumers put more importance on skin care than other beauty products, according to Euromonitor. Skin care products accounted for 23 percent of the total sales of cosmetics and personal care products in 2010 to reach US$88 billion, with anti-ageing products posting the highest compound annual growth rate at 5 percent. Euromonitor also found that sales of supplements are rising strongly, from $2 billion in 2006 to $3 billion in 2010, but that manufacturers could to a better job of informing consumers about anti-ageing benefits nutricosmetics seem to offer.  Pooja Kondhia, "Skin care priorities to drive sales of nutricosmetics", Cosmetics Design, August 26, 2011, © William Reed Business Media SAS

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Laundry Product, Fragrance Makers Rebut Researcher’s Safety Findings August 26, 2011: 04:33 AM EST University of Washington professor Anne Steinemann made “unsubstantiated claims” about the safety of scented laundry products that led to “sensationalist headlines,” according to a coalition of groups representing laundry product and fragrance manufacturers. In her study, Steinemann reported that scented laundry products emit dangerous vapors from chemicals such as benzene and acetaldehyde. But in their rebuttal statement, the American Cleaning Institute, Consumer Specialty Products Association, International Fragrance Association-North America, and the Research Institute for Fragrance Materials, Inc., said the research was significantly flawed. “Fragranced fabric care products are safe when used as directed,” they said. "Attack on Fragranced Laundry Products: ‘Non-Scents’", Happi, August 26, 2011, © Rodman Publishing / HAPPI

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Virtual Shopping Offered By Tesco In South Korean Subway Station August 25, 2011: 02:17 AM EST Retail grocer Tesco Homeplus announced it is opening what it says is the world’s first virtual store in a Seoul, South Korea, subway station. Commuters can point their Homeplus app-enhanced smartphones at the virtual displays of 500 products on the walls of the Seonreung station, scan the barcodes using their phones, and add the product to their virtual shopping cart. Selected products are then delivered to their homes, often the same day. If shoppers scan their grocery selections before 1:00 p.m., items will be delivered the same evening, according to the company. The initiative is part of a Tesco company strategy to increase market share in South Korea without adding physical stores. "Tesco Opens World’s First Virtual Store", News release, Tesco PLC, August 25, 2011, © Tesco PLC

Domains TrendSpotter Innovation & New Business Models Virtual Life & Technology Geographies Worldwide Asia-Pacific South Korea

US Cosmetics Industry Sees A Good Year For Sustainable Packaging In 2011 August 24, 2011: 04:28 AM EST Several US companies have introduced sustainable packaging technologies for cosmetics and personal care products in 2011. Notable examples include Eco Vision that received a US patent for its Eco Jar biodegradable packaging for cosmetics, Pantene that launched the Pantene Pro-V Nature Fusion line of hair care products with bottles made mainly from plant-based plastic and Colbert Packaging which improved the design of its EnviroGuard consumer product packaging that includes no plastics. Pooja Kondhia, "2011 means the year of sustainable packaging", Cosmetics Design, August 24, 2011, © William Reed Business Media SAS

Domains TrendSpotter Sustainability Geographies Worldwide North America United States of America

Google Releases Mobile Catalog-Shopping Application For Tablet Computers August 22, 2011: 10:19 PM EST Google has launched its Google Catalogs application that allows consumers to browse in one app catalogs from a range of retailers on their iPad tablet computers. The app includes interactive videos and additional content, links to online stores help in finding nearby retail outlets.  Google plans to release an Android version of the application soon. Chantal Tode, "Sephora enhances shopping experience via Google Catalogs app", Mobile Marketer, August 22, 2011, © Napean LLC

Domains TrendSpotter Innovation & New Business Models Virtual Life & Technology Geographies Worldwide North America United States of America

Eurofragrance Creates Scent That Evokes Smell Of Outer Space August 23, 2011: 01:12 AM EST Following the idea of author Roberto Alvarez del Blanco, Eurofragrance created a scent that recalls the smell of outer space. Eurofragrance perfumer Bettina Perisson and her team worked with astronauts who discussed the fragrance that adhered to their space gear after space walks. The odor is included as a scratch and sniff card in in Alvarez’s book "Neuromarketing: The Perfect Fusion."  Abby Penning, "The Scent of the Stars", GCI Magazine, August 23, 2011, © Allured Business Media

Domains TrendSpotter Innovation & New Business Models Geographies Worldwide EMEA Europe Spain

Estee Lauder Expands Presence In China, Launches Online Outlets August 22, 2011: 10:59 PM EST Estee Lauder plans to open more retail outlets in China, adding five more cities to the 38 it currently has. It also indicated it will launch ecommerce channels in the country which is now the world's third-largest market for cosmetics and toiletries.  Estee Lauder's sales grew 13 percent in 2010, with China accounting for a large part of the jump in sales. Chinese consumers no longer look at cosmetics as luxury items are and increasingly are able to purchase a wide range of products in the country rather than overseas. The market is increasingly competitive and other cosmetics companies are expected to follow Estee Lauder's move.   "Estee Lauder expands China's cosmetics universe", Independent, August 22, 2011, © independent.co.uk

Domains TrendSpotter Cultural Mixing Geographies Worldwide Asia-Pacific China

BRIC Luxury Market Poised For Further Growth, Consumers Willing To Spend On Premium Products August 22, 2011: 04:42 AM EST A study by the Future Foundation shows that consumers in Brazil, Russia, India, and China (BRIC) are looking to spend their money on luxury brands. While on a small proportion of the population in these countries can afford luxury brands from Europe and the United States, demand remains strong. More than 50 percent of affluent consumers in India enjoy talking about the fashions they have purchased; 50 percent of urban Chinese said they will buy more designer clothes and accessories should their income increase and over half of Brazilian women said they would spend new income on luxury cosmetics brands.  James Murphy, "Luxury BRIC by BRIC: the most unstoppable market in the world?", Brand Republic, August 22, 2011, via Future Foundation, © Haymarket Business Media

Domains TrendSpotter Cultural Mixing Independence & New Living Geographies Worldwide North America EMEA Asia-Pacific Latin America United States of America Europe China India Brazil Russia

Nestlé Enhances Its “Nutrition Compass” Food Labeling System August 18, 2011: 12:32 PM EST Nestlé announced that it has revised its Nutritional Compass food label imprint, found on 97 percent of its products globally, to help consumers “make more informed choices about a healthy balanced diet and lifestyle.” The Compass comprises four information boxes that form a circle around the corporate logo. The company has added a “Good Question” box with product specific queries that are answered in a “Good to Know” box. A “Good to Remember” box offering supporting information has been merged with a “Good to Talk” box providing company contact details. Lastly, a Nutritional Information box states nutrient content, such as amounts of protein, carbohydrate, fat and sugar. "Nestlé Nutritional Compass points consumers in healthy direction", News release, Nestlé, August 18, 2011, © Nestlé

Domains TrendSpotter Vitality & Better Living Geographies Worldwide North America EMEA Asia-Pacific Latin America Europe Middle East- Africa Switzerland

School Foodservice Supplier Expands Product Line With Healthier Offerings August 17, 2011: 09:33 PM EST Frozen food supplier Schwan’s Food Service says a major product development investment has resulted in a 50 percent expansion of its product line with more than 50 healthier foods that meet proposed USDA School Meal Rules, as well as the HealthierUS School Challenge (HUSSC) guidelines. The new products contain at least 51 percent whole grains, less than 35 percent calories from fat, no more than 10 percent calories from saturated fat, zero grams of trans fats and less than 600 mg of sodium. New products being offered include reformulations of its most popular school pizzas. The company claims to hold a 70 percent market share in the foodservice pizza category. "Leading School Food Supplier, Schwan’s Food Service, Serves Up Industry’s First Portfolio of Products to Meet Proposed USDA School Meal Rules", The Schwan Food Company, August 17, 2011, © Schwan's Shared Services, LLC

Domains TrendSpotter Innovation & New Business Models Vitality & Better Living Geographies Worldwide North America United States of America

Study Shows Consumers Worldwide Are Warming Up To Omega-3 August 17, 2011: 10:34 PM EST Global awareness of omega-3 fatty acids as a vital nutrient for physical and mental health has reached "critical mass," according to the report "Omega-3: Global Product Trends and Opportunities," by Packaged Fats. For example, 9% of U.S. grocery shoppers buy food or beverage products with high omega-3 content in a regular shopping visit. Also, the portion of adults who take fish oil supplements has increased from 8 percent in 2006 to 17 percent in 2011. Global consumer spending on omega-3 food and beverages, health and beauty care products, and pet products grew to $13 billion in 2011, according to Packaged Facts estimates. Factors driving positive public image of omega-3 products include growing public awareness of health benefits, consumers' willingness to try new functional food and supplements, and positive media reporting. "Omega-3 Awareness on the Rise", Grocery Headquarters Magazine, August 17, 2011, © Grocery Headquarters Magazine

Domains TrendSpotter Vitality & Better Living Geographies Worldwide North America EMEA United States of America Europe

P&G Launches Facebook-Based Healthy Mouth Ad Campaign For Crest, Oral-B Brands August 18, 2011: 01:29 AM EST Procter & Gamble is taking an innovative approach to cross-media marketing and brand promotion, using consumer-generated media (CGM) in a new oral care advertising campaign. The social media word-of-mouth campaign for the Crest and Oral-B brands – “Life Opens Up” – is designed to show the relationship between a healthy mouth and “living life to the fullest.” The campaign involves a contest in which consumers share their stories, via a two-minute video, about how their healthy mouths helped them open up to life and the world. Participants can watch and vote on submissions on the P&G campaign microsite and on the Facebook pages of Crest, Crest Whitestrips and Oral-B. The Facebook campaign is supported by TV spots, online videos, digital display ads and a blog. Tessa Wegert , "The Right Way to Use CGM", Clickz.com, August 18, 2011, © Incisive Interactive Marketing LLC

Domains TrendSpotter Innovation & New Business Models Personal Empowerment & Action Virtual Life & Technology Geographies Worldwide North America United States of America

Study Offers New Information On US Millennials' Digital And Social Media Habits August 18, 2011: 12:23 AM EST A study of over 5,000 Millennials in the US found they are more aware than other generations of youth-oriented cause campaigns (26 percent versus nine percent for the gap RED campaign) and are switching to web-media (Millennials watch 42 percent of TV programs online). The study – "American Millennials: Deciphering the Enigma Generation," by Barkley, Service Management Group, and Boston Consulting Group – also found that 70 percent of Millennials said they appreciate peer affirmation and advice; they are more likely to shop with others; and they seek adventure. Further details of the study will be released at the at the “Share.Like.Buy.” conference on September 22-23, 2011. "Millennials Study Provides New Data on Media, Shopping and Social Habits", Business Wire, August 18, 2011, © Business Wire

Domains TrendSpotter Independence & New Living Individualism & Self-Expression Virtual Life & Technology Geographies Worldwide North America United States of America

Snack Factory's Online Marketing Efforts Drive Snack Brand's Facebook Presence And Sampling Rate August 16, 2011: 07:11 PM EST Social coupons and viral marketing enabled Snack Factory to grow its snack brand Pretzel Crisps' Facebook fan base from 14,000 to 62,437. The online marketing campaign aimed to attract more customers and encourage them to try the snack brand. A $1 off coupon campaign developed by Buddy Media for the brand increased the number of Facebook fans from 6,800 to 13,700 in February. Pretzel Crisps then launched a buy one, get one free promotion, but relied only on viral marketing instead of announcing it, which led to further growth and a 95% redemption rate. "Case Study: Snack Brand Doubles Facebook ‘Likes’ Through Social Coupon", eMarketer, August 16, 2011, © eMarketer Inc.

Domains TrendSpotter Innovation & New Business Models Virtual Life & Technology Geographies Worldwide North America United States of America

US Consumers Uncertain About Economy's Future, Hold On To Their Money August 16, 2011: 01:49 AM EST In August 2011, American consumers' confidence about the economy dropped to levels lower than during the recession, according to a survey by the University of Michigan. A rise in consumer confidence seen at the start of the year stalled on news about oil price hikes, drops in job growth and home prices, and political fighting over the debt ceiling. The downgrading of U.S. debt by Standard & Poor's, as well as volatility in the stock markets, also shook consumers’ confidence. Absence of income growth has discouraged consumers from spending and an unwillingness to buy will restrain prospects for economic recovery in the US. Faye Fiore and Don Lee, "Americans, economy feel ripple effect from drop in spending", Los Angeles Times, August 16, 2011, © Los Angeles Times

Domains TrendSpotter Independence & New Living Individualism & Self-Expression Geographies Worldwide North America United States of America

Teen Debit Card Firm Launches Major Ad Campaign With P&G Marketing Arm August 16, 2011: 12:44 AM EST Teen prepaid debit card company BillMyParents has partnered with Tremor, a P&G-owned marketing firm, to launch a three-month word-of-mouth marketing campaign targeting 600,000 mothers, half with teenagers, who are members of the Vocalpoint online community. The company says the campaign is part of a larger marketing initiative that spans multiple consumer channels and is designed to expose the BillMyParents brand to millions of consumers. Tremor specializes in brand engagement through consumer advocacy. The Tremor campaign uses a “disruptive” message: “Plastic that actually reduces teen spending!” Elements of the campaign include a dedicated microsite, Vocalpoint member incentives, frequent social media interaction and focused email communications to drive trials and subscriptions to BillMyParents. "BillMyParents Partners With Procter & Gamble's Tremor, Accesses 600,000 Moms", Press release, BillMyParents, August 16, 2011, © BillMyParents

Domains TrendSpotter Independence & New Living Individualism & Self-Expression Innovation & New Business Models Virtual Life & Technology Geographies Worldwide North America United States of America

Revamped Tesco Direct Web Site – A La Amazon.com – To Launch In Early 2012 August 16, 2011: 12:53 AM EST After an extensive and expensive revamping of its Web presence to personalize the shopping experience, U.K. online retailer Tesco Direct will relaunch in early 2012, according to a report from Marketing Magazine. The "multimillion-pound" overhaul will transform the Tesco Direct site from “manual merchandising” to an automatic “algorithmically merchandised” format that approximates the Amazon.com experience, the magazine said. Customer content will be tied closely to recommendations and data feeds describing sales and top-rated products. Tesco says it is broadening its non-food offerings by thousands of products, a part of a major expansion taking place over the next two years. The renovation of its site signals a “major step in Tesco's digital evolution,” a source told the magazine. Rachel Barnes, "Tesco revamps Direct to create 'Amazon-style' offering", Marketing Magazine, August 16, 2011, © Haymarket

Domains TrendSpotter Innovation & New Business Models Recalibration, Simplification Virtual Life & Technology Geographies Worldwide EMEA Europe United Kingdom

Middle East's Natural Cosmetics Market Poised For Growth In 2011 August 15, 2011: 02:01 AM EST The natural cosmetics market in the Middle East is forecast to grow 20% in 2011, according to the Middle Eastern Market for Natural Cosmetics study by Organic Monitor.  Natural products make up a small share of beat sales in the Middle East – just 0.1% compared to over 3% in North America and Europe. Worries about political and social unrest have failed to dampen the market, with sales growing fast in several countries. United Arab Emirates accounts for more than half of total market revenues, while demand in other countries is focused mainly in major cities. Rich consumers and tourists create most of the demand for natural and organic cosmetics in the region, the report says. "Natural Beauty Shows Promise in the Middle East", GCI Magazine, August 15, 2011, © Allured Business Media

Domains TrendSpotter Sustainability Geographies Worldwide EMEA Middle East- Africa Kuwait Saudi Arabia United Arab Emirates

P&G Employees Volunteer For National Service Day Activities August 12, 2011: 10:18 PM EST Procter & Gamble brand leaders and more than 500 North America marketing employees participated in the annual P&G North America Marketing Service Day by helping repair and build baseball and softball fields and paint interior spaces at facilities in Cincinnati, Ohio. At North College Hill community, volunteers created a new community center for residents. The Cincinnati Reds baseball organization participated as well, building a new softball field, repairing and landscaping other fields and sprucing up locker rooms and offices. More than 200 other P&G employees volunteered at ten additional community sites in Arkansas, Connecticut, Massachusetts, Illinois, Maryland, Florida, Minnesota, New York, California and Puerto Rico. "P&G Employees Across the Country Participate in A Day of Service to Help Improve Their Local Communities", News release, Procter & Gamble, August 12, 2011, © Procter & Gamble

Domains TrendSpotter Individualism & Self-Expression Personal Empowerment & Action Geographies Worldwide North America United States of America

Inflation Drives More Shoppers In Asia Pacific To Embrace Promotional Offers August 12, 2011: 11:54 PM EST Shoppers in Asia Pacific are increasingly relying on promotional offers to deal with the soaring prices of fast-moving consumer goods (FMCGs), a Nielsen study revealed. Higher prices accounted for 75 percent of the FMCG market's growth in Vietnam in the first quarter of 2011, prompting almost 9 out of 10 shoppers to say they actively seek promotional deals. Malaysian consumers come next with 86 percent, higher than the 77 percent in 2008; China follows with 80 percent, a moderate increase from 74 percent in 2008. Increase in number of creative promotional deals from retailers and marketers also helped increase the number of consumers taking part. Impulsive shopping affects consumers in India (33 percent), Hong Kong (30 percent), and the Philippines (29 percent) the most. The study also revealed a bigger number of male consumers who say they are their households' main shoppers. Peter Gale, "Promotion-Seeking Asia Pacific Shoppers Present Opportunities", Nielsenwire, August 12, 2011, © The Nielsen Company

Domains TrendSpotter Individualism & Self-Expression Geographies Worldwide Asia-Pacific China India Malaysia Philippines South Korea Viet Nam

Quality Of Campus Foodservice Is Important, But Disappointing, To College Students, Survey Finds August 10, 2011: 07:53 PM EST A report from consumer research group Technomic has found that the quality of campus foodservice is an important criterion when students select a college or university to attend. But many students say the quality of the campus dining experience falls short of expectations. Though 44 percent of students indicated that their school’s dining program was at least somewhat important in the enrollment decision, only 32 percent said their school’s dining program is satisfactory. According to research director Sara Monette, these findings suggest there are significant opportunities for foodservice suppliers and operators who focus on pleasing college students with their $300 billion in buying power. For example, only 28 percent said they were satisfied with the healthy offerings at their school. "Technomic finds college students calling for healthier choices and greater say in shaping campus dining programs", Press release, Technomic, August 10, 2011, © Technomic

Domains TrendSpotter Independence & New Living Individualism & Self-Expression Vitality & Better Living Geographies Worldwide North America United States of America

Food Trucks Roll On, Become More Popular In US August 10, 2011: 09:10 PM EST Food trucks have grown more popular among food lovers, becoming a significant player in the US restaurant market. The food truck trend has spread beyond foodie centers like New York and Los Angeles to cover the country's other cities. College graduate chefs, young Americans' passion for exciting and ecology-friendly cuisine, and the economic slowdown have been driving the food truck sector's expansion. A chef survey by the National Restaurant Association revealed that food trucks are a top operational trend in 2010, while 91 percent of consumers familiar with food trucks say these are "no passing fad," according to a Technomic study. "Mobile food trend just keeps on truckin'", USA TODAY, August 10, 2011, © USA TODAY, a division of Gannett Co. Inc

Domains TrendSpotter Innovation & New Business Models Geographies Worldwide North America United States of America

Baby Boomers Turn To Functional Foods, Beverages To Maintain Health August 8, 2011: 10:33 AM EST Consumer demand for foods with functional health benefits is on the rise, especially among baby boomers who are putting their trust in foods and beverages to prevent or manage health conditions. The trend is driven by several forces, including the economic downturn, increasingly expensive health care, and a growing awareness that a healthy diet is strongly associated with good health. According to Steve French, managing partner at Natural Marketing Institute, about 70 percent of baby boomers say they want to take more responsibility for their health – particularly by eating a healthy diet – because of uncertainties regarding America’s health care system. The result is increased sales of food products that address digestive, heart and joint issues, and of functional products believed to have medicinal qualities. Steve French, NMI, "Consumers Don’t Buy Ingredients; They Buy Product Benefits", Natural Product Insider, August 08, 2011, © Virgo Publishing, LLC

Domains TrendSpotter Independence & New Living Individualism & Self-Expression Vitality & Better Living Geographies Worldwide North America United States of America

Inflation, Higher Labor Costs In China Won’t Have Much Effect On U.S. Prices – Study August 8, 2011: 01:53 AM EST Inflation and labor cost increases in China are not likely to have much impact on U.S. consumer prices, according to economists at the Federal Reserve Board (San Francisco), despite the record trade deficit the U.S. is running with that country. They found that goods and services from China accounted for only 2.7 percent of personal consumption spending by Americans in 2010. Less than half of that represented the actual costs of Chinese imports. The authors say that even when the imported content of goods made in the U.S. is taken into account, imports from China account for only a small part of total U.S. consumer spending. In fact, 55 cents of every dollar spent on an item labeled “Made in China” goes for services produced in the U.S. Galina Hale and Bart Hobijn, "The U.S. Content of “Made in China”", Federal Reserve Bank of San Francisco, August 08, 2011, © Federal Reserve Bank of San Francisco

Domains TrendSpotter Overloading & Rising Complexity Recalibration, Simplification Geographies Worldwide North America Asia-Pacific United States of America China

Gemoscan Adds Vitamin And Supplement Advice To Its Food Allergy Detection System August 8, 2011: 10:45 AM EST Gemoscan Canada Inc. introduced the Hemocode Food Intolerance System, a new version of its Hemocode System food allergy detection technology that comes upgraded with Pharmetics Inc.'s technology to offer personalized vitamin and supplement recommendations. Gemoscan's food intolerance detection system analyzes a consumer's blood sample to determine food intolerances. Consumers receive a personalized report detailing their immuno-based food and food additives allergies. Reports now also include vitamin and supplement recommendations that Gemoscan hopes will help consumers achieve "optimal nutrition." Joanna Cosgrove, "Personalized Supplements for Food Intolerances", Nutraceutical World, August 08, 2011, © Rodman Publishing

Domains TrendSpotter Individualism & Self-Expression Personal Empowerment & Action Vitality & Better Living Geographies Worldwide North America Canada

For U.S. Consumers, Eating Healthy Costs More Than Eating The Usual Diet August 4, 2011: 10:03 PM EST Researchers from the University of Washington's Center for Public Health Nutrition found that eating a healthy diet that follows the U.S. government's Dietary Guidelines for Americans costs more than typical diets. Analysis of data from the Seattle Obesity Study showed that diets incorporating vegetables and fruits cost more than diets that include saturated fat and added sugar. For example, adding sufficient potassium to meet the requirement would cost an extra $380 each year. Study authors stressed the need for the government needs to change the food system to lower costs of healthy foods. Mary Guiden, "Consumers who follow federal nutrition guidelines may have higher food costs, UW researchers say", University of Washington, August 04, 2011, © University of Washington

Domains TrendSpotter Vitality & Better Living Geographies Worldwide North America United States of America

Farmers Markets Increasing, Expanding To Communities Across US August 5, 2011: 06:51 PM EST   More than 1,000 farmers markets were added into the 2011 USDA Farmers Market Directory to reach a total of 7,175, showing a healthy expansion of farmers markets to communities in the United States. Farmers markets increased the most in Alaska, with 46 percent more than in 2010; Texas, with 38 percent; and Colorado and New Mexico, with 38 percent. The rise in farmers markets looks to indicate the local and regional food system is thriving and speaks to a growing interest - the USDA reported that from January to July, 2011, the USDA Farmers Market Directory had over 1.8 million page views, up 3x from the same period in 2010. Agriculture Deputy Secretary Kathleen Merrigan, "7,175 Ways to Know Your Farmer, Know Your Food: Visit a Farmers Market", USDA Blog, August 05, 2011, © USDA

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Nestlé Targets Small Ethnic Stores, Consumers In Europe August 5, 2011: 10:10 AM EST Nestlé launched Taste of Home, a marketing campaign that targets ethnic mom-and-pop stores in Europe by providing them with Nestlé products imported from markets served by the company worldwide. Nestrade launched the Retailer Development Programme as part of the campaign and the company's efforts to reach out to small retail outlets in Austria, Belgium, and other parts of Europe. Nestlé hopes to enlist some 2,000 stores under the program that also aims to meet demand for ethnic foods and flavors, as well as for halal foods, among ethnic populations and other consumers in Europe. Press Release, Nestlé , "Nestlé reaches out to small business entrepreneurs in Europe", Nestlé , August 05, 2011, © Nestlé

Domains TrendSpotter Cultural Mixing Geographies Worldwide EMEA Europe

Americans Recognize The Health Benefits Of Food, Survey Finds August 4, 2011: 10:21 AM EST Cardiovascular disease, weight and cancer are the top health concerns of Americans, according to research from the International Food Information Council, that also found that people look to food for its health advantages. Ninety percent of Americans can name at least one food and its associated benefit. Seventy-six percent say that functional foods can have a meaningful impact on their health, though they look mainly to fruits and vegetables, fish/fish oil, dairy, whole grains, and herbs and spices to help improve or maintain their health. "Americans Look To Food To Improve Health", Press release, Food Insight (IFICF), August 04, 2011, © International Food Information Council Foundation

Domains TrendSpotter Independence & New Living Individualism & Self-Expression Vitality & Better Living Geographies Worldwide North America United States of America

American Fast Food Restaurants Find Booming Market In Russia August 3, 2011: 07:28 PM EST US fast food chains are expanding rapidly in Russia, a market that some analysts say is similar to the United States half a century ago.  Russians have lower annual income ($7,276 compared to $43,539 in the United States) but a bigger portion of their salaries is disposable and demand for fast food is rising strongly. After opening the first American fast-food restaurant in 1990, McDonald’s now has 279 restaurants in Russia; Burger King opened 22 restaurants in the last two years and Yum Brands (owner of KFC, Pizza Hut and Taco Bell) is a partner in some 350 co-branded restaurants. Demand looks set to rise; while Manhattan has 4,000 pizza restaurants for its population of 1.6 million, Moscow has just 300 for its population of 13 million. ANDREW E. KRAMER, "Russia Becomes a Magnet for U.S. Fast-Food Chains", New York Times, August 03, 2011, © The New York Times Company

Domains TrendSpotter Independence & New Living Geographies Worldwide North America EMEA United States of America Europe Russia

Herbalife To Build Production Plants, Manufacture Products In-House August 3, 2011: 08:32 PM EST Herbalife plans to increase its manufacturing operations in order to make more products in-house and also either boost margins or reduce prices. The company is looking at Brazil, India, and Eastern Europe have emerged as possible sites for the planned factories which forms part of its effort to produce 80% of its products in-house by the end of the decade. Herbalife is doing well direct-selling its supplements: revenue grew 27.7 percent to $879.65 million in the quarter ending June 30. and it aims to triple sales by 2020 by expanding its presence in emerging markets and enhancing distribution in mature markets. Sales dropped slightly in China as it transitioned to a daily consumption model, but surged 121 percent in India, while Mexico and Asia Pacific saw double-digit growth rates.  Elaine Watson, "Herbalife to expand manufacturing footprint", NutraIngredientsUSA, August 03, 2011, © William Reed Business Media SAS

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Consumer Research And Targeted Marketing Help Western Consumer Goods Companies Flourish In Russia August 3, 2011: 12:08 AM EST Western consumer packaged goods companies are investing in consumer research to adapt their marketing campaigns to local conditions in Russia. Reckitt Benckiser spends around 12 percent of its $440 million revenue from the former Soviet countries on consumer research and marketing, an investment that helped the company launch a successful advertising campaign for its Calgonit dishwasher tablets after research found that Russian women spend inordinate amounts of time on washing dishes because dishwashers are not common in Russian homes. The company also found success in marketing its Clearasil anti-acne treatment although Russian teenagers had been using soap and water until ten years ago. Unilever signed up Russian celebrity Vera Brezhneva to endorse its Rexona deodorant after research showed majority of Russian women viewed her as their ideal of a perfect woman. Khristina Narizhnaya, "Consumer Companies Teach Western Ways to Russians", The St. Petersburg Times, August 03, 2011, © The St. Petersburg Times

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Marketers Rely On Online Advertising To Help Consumers Find Them On Facebook And Twitter August 3, 2011: 01:48 AM EST Consumer packaged goods companies are learning that promoting their Facebook and Twitter accounts in online ads, especially within the ad so users do not need to click away from the site they are on, leads to higher response rates. For example, Mrs. Meyers recently ran an online ad that posted consumer-interaction data much better than the industry's average figures, with 35 of every 1,000 online users clicking the ad's Learn More button, which leads to the brand's Web site, about 35x the average rate. Hyperlink seller Kontera designed an online ad for Kraft that highlights the food company's promotion deal with the TV program "Glee." Adding Facebook and Twitter content transforms online ads into something more alive, according to marketing expert and author Andy Smith. ANDREW ADAM NEWMAN, "Brands Now Direct Their Followers to Social Media", New York Times, August 03, 2011, © The New York Times Company

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“Selling Health” Is Key To Cracking The Aging Baby Boomer Market, Says NPD Group August 2, 2011: 07:25 PM EST Aging American baby boomers are the “next agent of change” in dietary patterns, according to market researcher NPD group, which urges food and beverage makers to develop and market healthier foods for the huge 50+ demographic. “Selling health” is the key to reaching to this group born between 1946 and 1964. The eating patterns of boomers and empty nesters are being watched closely because their preferences are having a major impact on the economy. "With the population aging ... there's going to be money to be made selling health," said NPD Group Executive Director Joe Derochowski. "That's the driver. It's all these people 50 plus (years old).” Rene Pastor and Marguerita Choy, "Healthy foods a growth industry as boomers age", Reuters, August 02, 2011, © Thomson Reuters

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Parents Are Often Misled By Bogus Nutrition Claims On Children’s Cereals August 2, 2011: 12:57 PM EST A study examining parents’ understanding of nutritional claims found on children’s cereal packages found that they were often confused by the claims. The potential for misleading parents was especially high when the claims were placed  on cereal products that contained high levels of “nutrients to limit” such as sugar or sodium, and low levels of “nutrients to encourage” such as fiber and protein. For the study, 306 parents of young children looked at images of the box fronts of cereals of poor nutritional quality. Nutrition-related claims on the boxes included “supports immunity,” “whole grain,” “fiber,” etc. The researchers found that the majority of parents misinterpreted the claims, judging the cereals to be healthy and nutritious. Harris J.L., et al. , "Nutrition-related claims on children's cereals: what do they mean to parents and do they influence willingness to buy?", Public Health Nutrition, August 02, 2011, © Cambridge University Press

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Big Grocery Retailers Jump On The “Locally Grown” Bandwagon August 1, 2011: 07:11 PM EST Walmart Stores, like other large grocery retailers, has found significant benefits in sourcing its produce from farmers close to its stores: it attracts customers and it’s cost-effective. A growing  trend among fruit and vegetable shoppers is “freshness,” and the best way to ensure freshness is to buy locally, a fact that Whole Foods Market pioneered. Now Walmart, Supervalu, Kroger and Safeway are hurrying to expand the array of locally grown food offered in their stores, and they are working hard to get that message across to consumers. But small farmers and organic advocates say the big chains are misleading shoppers. There is no clear definition of “local,” so  “fruits and vegetables harvested hundreds of miles away can be touted as locally grown,” The Wall Street Journal reports. Miguel Bustillo And David Kesmodel, "'Local' Grows on Wal-Mart", Wall Street Journal, August 01, 2011, © Dow Jones & Company, Inc

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Raw Food Restaurants Popping Up All Over New York City August 1, 2011: 01:38 PM EST Mainstream consumers, at least in New York City, are increasingly attracted to restaurants that offer food that is not – or only barely – cooked, is unprocessed and mostly vegan. The food is by definition raw: never cooked beyond temperatures of 110-118 degrees (F). Raw food restaurants and cafes are opening all over the city, offering “green” juices, breads made with dehydrators, and juice cleansing programs. Advocates say raw foods preserve nutrients and enzymes and are therefore healthier and more energizing. But some nutritionists argue that a raw food diet can leave people deficient in vital nutrients such as iron, calcium, Vitamin D and B12, and note that there is no scientific evidence that raw juices cleanse the colon. Sumathi Reddy, "Raw-Food Movement Pushes Deeper Into New York City", The Wall Street Journal, August 01, 2011, © Dow Jones & Company, Inc.

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Healthier Eggs Come From Chickens Whose Diet Is Low In Omega-6 Fatty Acids August 1, 2011: 10:38 AM EST Hens fed a diet low in omega-6 fatty acids from a young age produce eggs that cause less oxidative damage in the human body, according to a study by Israeli scientists. Eggs high in omega-6 fatty acids increase cholesterol's tendency to oxidize, forming dangerous plaque in arteries. But eggs laid by hens who eat healthier feed can lessen oxidation of LDL (low density lipoprotein), or "bad cholesterol." Participants in the study who ate two high antioxidant, low omega-6 eggs daily experienced LDL oxidation levels similar to a control group that ate only two to four eggs a week. A key impediment to finding these healthier eggs is production costs: feed containing products high in omega-6 fatty acids is much cheaper for egg producers to purchase. "Can Eggs Be a Healthy Breakfast Choice?", Press release, American Friends of Tel Aviv University, August 01, 2011, © American Friends of Tel Aviv University

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Wealthy Americans Most Avid Consumers Of Digital Media August 1, 2011: 01:03 AM EST Rich consumers in the US are the most frequent users of digital media, according to the IAB Custom Study conducted by Ipsos Mendelsohn. Wealthy consumers see their lives intimately linked to technology, and are more likely to own smartphones and other digital devices and are generally pleased with the changes technology has brought. Rich consumers are more likely than less affluent consumers to disclose personal information to have a customized online experience, helping to create strong opportunities for digital marketing; wealthy Americans make up 21 percent of US households but account for 70 percent of US consumer wealth. "Affluent Consumers in a Digital World", Ipsos Mendelsohn, August 01, 2011, © Ipsos Mendelsohn

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UK's Prince Charles Thinks Public Should Know More About Benefits Of Organic Farming July 28, 2011: 07:04 PM EST Prince Charles decried consumers' lack of understanding of the benefits of organic and sustainable farming and acknowledged that despite his 20-year campaign for organic food products through his Duchy Originals food line, consumers still do not grasp the benefits of organic farming, or understand the risks posed by conventional farming. Of particular concern is consumer reluctance to pay more for a superior product. UK pig farmers struggle to compete with those that have lower welfare stands and high operating costs is forcing them to use genetically modified soy from South America for feeds, although some farms purchase local feeds resources when they can afford it. He also pointed to the "perversion of the subsidies system" that causes consumers to pay more for organic farm produce  although organic farming brings other benefits.     Louise Gray, "Prince Charles calls for better understanding of benefits of organic farming", Telegraph, UK, July 28, 2011, © Telegraph Media Group Limited

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Study Shows Companies' Ethical Values Affect Consumer Buying Decisions July 28, 2011: 03:05 AM EST A UK survey of 1,000 consumers found 91 percent said that the way a company acts toward its customers and communities plays a role in their purchasing decisions while 60 percent said a company's ethics influenced their decision making. Over half (53 percent) said knowing that a company performs charity acts, such as donating to good causes, affected their purchases. Consumers younger than 30 years, and women generally, say they put more value on a company's ethics. Companies noted for receiving positive press about their ethical records include Unilever, PepsiCo and Marks & Spencer. Gemma Charles, "Consumers consider brands' ethics when shopping, according to survey", Marketing Magazine, July 28, 2011, © Haymarket

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McDonald's Makes Its Menu Lineup Healthier And More Nutritious July 26, 2011: 08:12 AM EST McDonald's announced plans to revise its menu to include more options for families and children who want more nutritious food servings from the country's leading fast-food chain. The company's "Commitments to Offer Improved Nutrition Choices" program won praise from US First Lady Michelle Obama and includes promotion of children's well-being and expansion of nutritionally balanced menu options. It also aims to expand customer access to nutrition information, while seeking to reduce sodium content of McDonald's menu offerings. McDonald's will introduce a revised, healthier version of the Happy Meal, as the food chain continues its support for the Children's Food and Beverage Advertising Initiative of the Council of Better Business Bureaus. A proposed "listening tour" will help McDonald's hear inputs from parents and nutrition experts, while third-party evaluators will help assess the program's performance and impact. McDonald’s, "McDonald’s® Announces Commitments to Offer Improved Nutrition Choices", McDonald’s press release, July 26, 2011, © McDonald’s

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SymphonyIRI Will Supply Walmart With Online Planning And Customer Data Management Technologies July 25, 2011: 10:22 PM EST Walmart has appointed SymphonyIRI as its technology provider for its Customer Advantage Web-based collaborative planning and customer data management platform. The technology will utilize SymphonyIRI's Consumer Network and Liquid Data technologies and marketing analytics to help Walmart and its suppliers keep track of customers, their shopping behavior, and requirements. Manufacturers will also benefit from the system's features, which will let them understand better and provide for customers' needs. Customer Advantage will allow the retailer and its suppliers to collaborate to upgrade planning, marketing, and expansion planning, according to Walmart and SymphonyIRI. "SymphonyIRI Group Delivers Next-Generation Shopper Insights for World’s Largest Retailer", SymphonyIRI Group, July 25, 2011, © SymphonyIRI Group

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Portion Control Is Growing In Importance Among American Consumers July 26, 2011: 04:13 AM EST U.K. market research firm NPD Group reports that American consumers are becoming increasingly aware of portion control as a way to ensure a healthier diet. “Eating smaller portions” was one of 30 diet and lifestyle characteristics consumers of different age groups were asked to associate with good health. Eating smaller portions ranked 11th among all adult consumers as a healthy eating characteristic. Adults consistently rated five eating/lifestyle habits as most important: exercising regularly, eating well-balanced meals, eating all things in moderation, limiting or avoiding saturated fats/cholesterol/trans fats and drinking at least eight glasses of water daily. Generation X consumers (ages 35 to 45) ranked eating smaller portions seventh in importance. "Portion Control of Growing Interest to U.S. Consumers, Reports NPD", Press release, NPD, July 26, 2011, © NPD

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Brands Are Not Among Teenagers' Facebook Friends. Yet July 24, 2011: 10:52 PM EST A study revealed that UK teenagers have little enthusiasm for interacting with brands on Facebook, with 31% saying they'd prefer no brand engagement.  Of the remaining 69% that is (at least somewhat) willing to have brand interaction, keeping informed was the most popular way (81%), with brands using some form of entertainment identified as the preferred route. Teenagers did say they like taking part in online competitions, having discount offers, and having pre-launch access to new products. One caution for brands is that 'talking to me like a real person' ranked highly, underlining the need for appropriate and authentic interactions. "Amaze Generation: A long-term study of today’s digital generation", Amaze, July 24, 2011, © Amaze plc

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