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Major Retailers, Brands Support New Package Recycling Label System

October 20, 2011: 02:51 AM EST
Several leading brands and retailers have agreed to implement a new package recycling label developed by sustainability nonprofit GreenBlue to show customers how to recycle after package use. Participating in the voluntary labeling program beginning in 2012 are ConAgra Foods, Costco Wholesale, Microsoft, REI and Seventh Generation. According to GreenBlue, customers have to deal with a “confusing landscape” of misleading and inconsistent recycling messages. The new labels provide a “harmonized system” designed to reduced confusion for consumers by providing clear instructions on how to recycle a package after use. The labels adhere to U.S. Federal Trade Commission guidelines on recycling, GreenBlue said.
Lisa McTigue Pierce , "Leading brands to pilot new recycling label in 2012", Packaging Digest, October 20, 2011, © UBM Canon
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Smartphone Shopping Presents A Major Marketing Opportunity For Retailers, Brands

October 20, 2011: 02:59 AM EST
Retailers and brands can take advantage of a “huge opportunity” to create conversations with mobile customers, according to Hopcricket, whose recent survey found that mobile retail Web sites have become a vital in-store tool for shoppers. As many as 63 percent of smartphone users have visited a retailer’s Web site from their device and 41 percent have done so while shopping in the store. Smartphone users use their devices to research prices, search for coupons and offers, research products and even purchase products, the survey found. However, only nine percent of respondents said that their favorite brands marketed to them over their phones and 33 percent said they would join mobile customer relationship management or loyalty programs for their favorite brands.
Michael Johnsen, "Use of mobile phones as an in-store shopping tool on rise", Drug Store News, October 20, 2011, © Drug Store News
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Cause Marketing Has Its Benefits, But Can Sometimes Backfire

October 20, 2011: 02:48 AM EST
Cause marketing – which otherwise offers many benefits – can sometimes backfire on a company when it fails to recognize that its performance can sometimes seem inconsistent with the message of the cause, according to Saj-Nicole Joni writing in the Forbes Blog. That inconsistency gets noticed by consumers who are not afraid to express their sentiments in social media. A classic example is Dove’s “Campaign for Real Beauty” of 2005, a huge success at first, driving a 20 percent increase in Dove sales. The campaign urged people to look deeper within for real beauty But competitors noticed that ad messages from other brands in the Unilever product line conflicted with the Dove emphasis on real beauty. Dove sales sagged, and the campaign was eventually scrapped.
Saj-Nicole Joni , "Beware the Hidden Traps in Cause Marketing", Forbes Blog, October 20, 2011, © Forbes.com LLC
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Shiseido Sets Up Joint Venture In Turkey

October 20, 2011: 04:28 AM EST
Personal care company Shiseido announced it has established a joint venture with Turkish cosmetics import and sales distributor Vesco Kosmetik Ürünleri Paz. ve Tic. Ltd. Sti. (Vesco). Operations of Shiseido Kozmetik Anonim Şirketi (Shiseido Turkey) will begin in January 2012. Because Shiseido holds a majority equity stake, the joint venture will become a subsidiary of Shiseido, which entered the Turkish market in1998 through a distribution agreement with Vesco. Shiseido recently established overseas operations in Russia, Vietnam, Switzerland and Greece.
"Shiseido to Commence Operations through a Joint Venture in the Republic of Turkey", Shiseido, October 20, 2011, © Shiseido Co., Ltd.
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Classic Men’s Scents Of The ‘50s, ‘60s Continue To Have A Market Impact

October 19, 2011: 02:43 AM EST
The classic men’s fragrances of the 1950s and 1960s not only continue to have an impact on the development of today’s fragrances, they are selling fairly well themselves, though admittedly are only a “fraction of the overall market,” according to The New York Times. Brands such as Eau Sauvage and Pour Monsieur are “like benchmarks” for developers of modern men’s fragrances, says perfume expert Grant Osborne. Chanel Pour Monsieur (1955), Christian Dior’s Eau Sauvage (1966), and Guerlain Vetiver (1961) still generate modern versions such as Grey Vetiver by Tom Ford. Classic 1960s scents redolent of  musk, oak moss, sandalwood and leather, may “seem leaden” to younger noses. But sweet, unisex aquatics of recent years are nevertheless losing some market share to fragrances with the scent of woods and spices.
Michael Walker, "That Man Smells Familiar", The New York Times, October 19, 2011, © The New York Times Company
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Henkel Debuts At 5th Among Consumer Goods Companies On Newsweek's Green Rankings

October 19, 2011: 03:41 AM EST
Henkel appears for the first time on Newsweek's Green Rankings, ranked at 65 and scoring 61.7 percent on the Global 500 list of leading companies. Henkel ranked fifth among consumer goods companies. Newsweek's Green Rankings assess the environmental performance of the world's largest publicly traded companies. The rankings are based on a company's actual environmental footprint, management of that footprint, and sustainability communications. The rankings, which provide a cross-industry framework for comparing environmental commitment and performance, were developed with the help of two environmental research organizations, Trucost and Sustainalytics.
"Henkel listed in Newsweek Green Ranking", Henkel, October 19, 2011, © Henkel AG & Co. KGaA
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Nine Of Ten Mothers Would Like Clear Labeling Of Foods Containing GMOs

October 17, 2011: 08:44 PM EST
Though 45 percent of mothers surveyed had no idea what genetically modified organisms (GMOs) were, organic cereal manufacturer Nature’s Path said that once they were informed, most mothers – 90 percent of those surveyed – said they wanted foods containing GMOs to be clearly labeled as such. According to Nature’s Path, up to 80 percent of the packaged food eaten in North America may contain GMOs, though there is no law requiring that they be labeled. The survey of 566 moms also found that 80 percent are pretty certain of the ingredients of the processed foods they buy. More than half (52 percent) said genetically engineered ingredients would have a negative impact on their health and that of their families.
"Survey Shows That Moms Want to Know What's in Our Food", Press release, Nature's Path, October 17, 2011, © Nature's Path
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PepsiCo Says Healthy Foods Will Comprise 30 Percent Of Its Product Line by 2021

October 17, 2011: 09:01 AM EST
PepsiCo CEO Indra Nooyi told Reuters recently that her company’s product line will grow much healthier over the next ten years, thanks to an expansion of more nutritious juices, dairy products and grain products. Nooyi said that within ten years, healthier products will comprise as much as 30 percent of its portfolio, up from a current 22 percent. The new focus by PepsiCo takes advantage of a growing consumer trend toward purchasing more nutritious products. The company hopes to double sales of healthier products to $30 billion in the next nine years.
Martinne Geller, "PepsiCo lineup to look healthier in 10 years: CEO", Reuters, October 17, 2011, © Thomson Reuters
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Marketers Will Benefit From New “Urban Boom”

October 17, 2011: 04:04 AM EST
America is experiencing a reversal of the urban flight phenomenon of the mid-20th century, according to population trend experts who say that marketers can expect to benefit from the trend. Consumers are returning to the cities, driving the “fastest urban boom in history,” according to WPP’s JWT. U.S. Census figures show that 92.4 percent of  the  population growth in the U.S. in the decade ended in 2010 was in the 366 metropolitan areas. Thirty-two percent of Americans – nearly 100 million – have chosen to live in one of the 15 largest metro areas, each with a population of four million or more. Industries that stand to benefit most from this re-urbanization are furniture manufacturing, automotive and retail. Ikea, for example, will benefit from new urbanites looking for apartments and affordable furniture.
Maureen Morrison , "City Living: What 'Urban Boom' Means for Marketers", Advertising Age, October 17, 2011, © Crain Communications
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Target To Sell Only Sustainable And Traceable Seafood Within Four Years

October 13, 2011: 07:36 PM EST
The Associated Press reports that Target Corp. has decided that all of its fresh and frozen seafood must be sustainable and traceable by 2015. The company has been at the forefront of efforts to adjust their policies regarding seafood as concerns rise about overfishing and the environmental impact of some fishing methods. In the past two years, for example, Target has stopped selling Chilean sea bass and orange roughy in its stores because of concerns related to overfishing. Last year the company pulled all farmed salmon from stores, because of pressure from consumers and environmentalists concerned that salmon farms are bad for the environment.
"Target to stock only sustainable seafood by 2015", Star Tribune, October 13, 2011, via Associated Press, © The Associated Press
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Global Food Waste Problem Could Be Reduced With Better Information, Advanced Technologies

October 13, 2011: 07:34 PM EST
A research scientist at Norway’s SINTEF Technology and Society says a lot of the Western world’s food supply is wasted by food producers, consumers and restaurants who believe that food has run out of shelf life, when in fact “it is perfectly OK.” According to Jan Ola Strandhagen, a third of the world’s supply of food could be saved using advanced technology – and a change in attitude – before it reaches the waste bin. Information from the retail food sector about consumer buying habits, and how much food ends up in store trash bins, would allow “surgical precision” in the production of food. That kind of information would influence the logistics of food distribution: “when and where, and in what quantities, individual products are delivered to retail outlets.”
"The Food Wasters", Alpha Galileo, October 13, 2011, © Alpha Galileo Foundation
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“Good” Fats And Oils Drive Healthy U.S. Sales In The Sector

October 11, 2011: 09:38 PM EST
A report from market researcher Packaged Facts says the edible fats and oils market in the U.S. is booming, thanks to a flurry of new product introductions containing “good” fats and oils. The new products are taking advantage of the fact that consumers are aware some fats are actually beneficial. Recent studies have shown that monounsaturated and polyunsaturated fats can lower disease risk. Consumers who have avoided fats for years have now embraced the so-called “good” fats, driving companies to introduce products that contain better-for-you fats. U.S. retail sales of fats and oils topped $9 billion in 2011; annual sales should reach $11 billion by 2016. Annual growth rates should move from two percent to four percent by 2016.
"Future Bright -- and Healthy -- for U.S. Fats and Oils Products Market", Press release, Packaged Facts, October 11, 2011, © Packaged Facts
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Fairtrade Certification Mark Found To Be Widely Recognized And Trusted

October 11, 2011: 08:50 AM EST
A global survey of 17,000 consumers in 24 countries sponsored by Fairtrade International has found that 57 percent recognize the Fairtrade Certification Mark. Recognition of the mark by consumers in the 15 main tracking countries increased by six points to 65 percent in the last three years. Four out of five consumers recognize the mark in the U.K., Ireland, Switzerland, Netherlands, Austria and Finland. Sixty-four percent say they trust the mark, and 90 percent of those who recognize the mark say they trust it. Fairtrade CEO Rob Cameron said the survey results prove that “consumers do care about the people and the communities at the other
end of the supply chain.”
"2011 Fairtrade Consumer Survey Global Poll", Press release, Fairtrade International, October 11, 2011, © Fairtrade International
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Bakery Cafés Show Healthy Growth In Units, Sales

October 11, 2011: 09:29 AM EST
Consumers are fueling the healthy growth of the bakery café market, a sub-segment of the fast-casual market, according to a study by Technomic. Total bakery café units increased 4.2 percent, and bakery cafe sales increased 12 percent during the past three years. The segment now accounts for $5 billion in annual sales and over 3,600 units nationwide, successfully navigating the middle ground between quick- and-full service restaurants. Consumers are visiting bakery  cafés in increasing numbers both as first-time and repeat customers. The Technomic report offers some other interesting insights for restaurant operators and other foodservice professionals. For example, 34 percent of consumers strongly agreed that they would visit bakery cafés more frequently for breakfast if menus offered more breakfast options.
"Technomic Finds Continued Strong Growth for Bakery Cafes", Press release, Technomic, October 11, 2011, © Technomic
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Millions Skip Breakfast, NPD Study Finds

October 11, 2011: 09:15 AM EST
An NPD study that probes consumers’ attitudes toward morning food and beverage choices has found that nearly three out of every ten males aged 18-34 skip breakfast. Overall, ten percent  – 31 million Americans – skip the morning meal, according to the study. And among children who are awake but don’t eat breakfast, the highest incidence of skipping is found among kids 13-17 years old. NPD said such high rates of daily breakfast skipping present “a significant opportunity for food and beverage marketers to reach these consumers.”
"31 Million U.S. Consumers Skip Breakfast Each Day, Reports NPD", Press release, NPD, October 11, 2011, © NPD
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Cargill Says Its Safety, Sustainability Plan Yields Immediate Benefits

October 10, 2011: 08:41 AM EST
Cargill corporate environment and safety chief LaRaye Osborne said the company made “meaningful progress” during fiscal 2011 toward achieving its 2015 environment, health and safety (EHS) goals, a five-year plan focused on worker safety and environmental sustainability. Cargill aims by 2015 to achieve zero fatalities, zero injuries at 75 percent of its more than 1,200 operating locations globally, and a reportable injury frequency rate – the number of injuries per 200,000 hours worked – of 2.0. In fiscal 2011, which ended in May, the EHS plan led to a 50 percent reduction in fatalities and a seven percent improvement in the reportable injury frequency rate. By 2015, Cargill aims to improve energy efficiency by five percent and increase renewable energy to 12.5 percent of its energy portfolio.
"Cargill makes major progress toward its 2015 worker safety and environmental sustainability goals", Press release, Cargill Inc., October 10, 2011, © Cargill Inc
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Chr. Hansen Tests Effectiveness Of Probiotic Strain In Preventing Respiratory Infections

October 4, 2011: 08:01 PM EST
Chr. Hansen is launching a large-scale clinical study to “document the immune-boosting properties” of its probiotic strains. The company’s goal is to prove that consuming its proprietary probiotics will protect people from colds and influenza. The study will use an “influenza vaccination model” to test the impact of the company’s flagship probiotic strain, L. casei 431, on 1,058 healthy adults. The multi-center, randomized, placebo-controlled, parallel-group clinical study is recruiting participants through November. According to the company, about 500 million non-influenza-related viral respiratory tract infections occur each year in the U.S. alone.
"Unprecedented Large Scale Clinical Study to Further Document the Immune Boosting Properties of Chr. Hansen's Probiotics", Press release, Chr. Hansen, October 04, 2011, © Chr.Hansen
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America’s Childhood Obesity Problem Begins Early With Poor Eating Habits

October 4, 2011: 09:22 PM EST
Unhealthy dietary patterns in children as young as a year old are the root cause of America’s childhood obesity problem, Nestlé Nutrition research has found. One-third of the calories consumed by toddlers from the age of 12 months and up come from between-meal snacking on nutrient-poor foods. Bad eating habits start early in life, according to the study, which noted that those habits mirror those of older children and adults. The solution starts with giving parents and guardians better nutrition guidance, establishing healthy eating habits early, and making simple dietary changes. For example, parents could make snack times “mini-meal” times when kids could eat fruits, vegetables, low fat yogurt, and whole grain foods instead of junk.
"Nestlé Nutrition study reveals children are developing unhealthy eating habits earlier", Press release, Nestlé, October 04, 2011, © Nestlé
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Studies Confirm Makeup Makes A Difference In How Women Are Perceived

October 4, 2011: 02:34 AM EST
New research finds that using color cosmetics significantly changes the way women are perceived by other people at first glance and over time. A Harvard University researcher partnered with Procter & Gamble Beauty & Grooming to conduct the published studies in which 100 photos of 25 women’s faces were judged without makeup and with three different applied makeup looks, for a brief period of time and for an unlimited amount of time. The looks were informally classified as “natural,” “professional” and “glamorous.” When viewed very briefly, all three makeup looks increased ratings of attractiveness, competence, likability and trust compared to faces without makeup. Viewed without any time restriction, the natural and professional makeup looks received high ratings for attractiveness, competence, likability and trust.
"First-Ever Study Reveals Cosmetics Alter Instinctual Perception", MultiVu/PRNewswire, October 04, 2011, © MultiVu
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Sustainability Seen Emerging As Basis For Competition

October 1, 2011: 02:48 AM EST
A review in HBR looks to the arrival of sustainability as the primary driving force of financial success for companies, with the trend driven by three factors. First is the growing quantification of factors once considered irrelevant or priceless (such as externalities); second, social investing has emerged as a meaningful value-seeking discipline and is a force for change; last, industries look to be coalescing around standard metrics by which to rate sustainability. A critical element in the shift towards sustainability competition will be the broad acceptance of standard value-chain indices that amass relevant data in a full assessment of each product’s sustainability credentials.
Yvon Chouinard, Jib Ellison, and Rick Ridgeway, "The Big Idea: The Sustainable Economy", Harvard Business Review Magazine, October 01, 2011, © Harvard Business School Publishing
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Britons Depending More On Internet Financial Product Comparison Sites

September 29, 2011: 12:00 AM EST
A Mintel research study has found that three out of five U.K. Internet users are ”most likely” to compare financial product prices online to save time and money. Thanks to the uncertain economy, busy schedules and scarcity of free time, price comparison sites have become “the most popular source of financial information in the U.K.,” especially for home and auto insurance, but increasingly for savings accounts and credit cards. In the last ten years, online services have leapt ahead of other information sources, including friends and family. Only 42 percent of survey respondents said friends and family were their top source of financial product pricing information. Forty-six percent of all Internet users have researched car insurance on a price comparison site, with 80 percent of those going on to buy coverage.
Sian Brenchley, et al., "Price comparison sites - it’s a click with 60% of Brits", Press release, Mintel Oxygen Report, September 29, 2011, © Mintel Group Ltd.
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Business Growth Depends On Innovation, P&G CEO Tells Cincinnati

September 27, 2011: 12:00 AM EST
P&G CEO Bob McDonald told a Chamber of Commerce luncheon that the Cincinnati, Ohio, area lags in business start-ups and patents issued on a per capita basis and needs to ramp up spending on innovation. Business, financial and economic growth depends on investment in innovation by businesses and organizations, he said, and there’s no better time to invest than during economic downturns. He suggested several ways the region could foster innovation, including: speeding up start-up activity at research institutions, supporting collaborations with “pillar” companies, working together to strengthen support infrastructure, recruiting new talent, aligning public policy with an industry cluster strategy, and boosting investment in local start-ups. “It’s time to make Greater Cincinnati a leader … when it comes to innovation,” he said.
Chelsey Levingston, "P&G CEO calls for more investment in innovation", Hamilton (Ohio) Journal-News, September 27, 2011, © Hamilton Journal-News
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Affordability, Availability Are Keys To Healthier Eating For Low-Income Families

September 24, 2011: 08:50 PM EST
A survey of 212 women by Southeast Seattle nonprofit group Got Green has found that buying, cooking and eating “green” and healthy food are top priorities, but organic fruit and vegetables are just too expensive and grocery stores are scarce. The main barrier to switching to a healthier diet, therefore, is not education about “green” living, it’s affordability and availability, according to Got Green. Gardening is a good idea, but it’s not a solution for low-income families that are often short on time. Among its recommendations for change, the group urged policy changes that would provide more money for people who use food stamps so they can buy healthy food.
Brenda Anibarro, et al., "Women in The Green Economy: Voices from Southeast Seattle ", Report, Women in the Green Economy Project, September 24, 2011, © Got Green?
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As Organic Interest Grows, So Does A Fledgling Industry: Organic Delivery

September 24, 2011: 09:04 PM EST
The Organic Industry Examiner reports that organic food delivery services are springing up in metropolitan areas around the country, creating a new type of food delivery industry that is “more than just a trend.” Urban Organic in New York City, for example, delivers organic groceries three times a week, while Greenling offers a similar service in two Texas cities, and Healthy Bites serves the Washington, D.C. area. Their business models are dissimilar – Healthy Bites, for example, delivers full meals using organic foods twice a week – but all promise “organic when available,” certified pesticide- and GMO-free foods.
Sharon McCamy, "Organic food home delivery a growing industry", Organic Industry Examiner, September 24, 2011, © Clarity Digital Group LLC
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Billboard Showing Grim Reaper Wearing “Cheeshead” Hat Irritates Wisconsin Dairy Farmers

September 23, 2011: 10:06 PM EST
A group in Wisconsin called the Physicians Committee for Responsible Medicine has sponsored a roadside billboard that shows the Grim Reaper sporting the “cheesehead” hat associated with fans of the Green Bay Packers football team. The billboard’s caption – “Warning: Cheese Can Sack Your Health” – has riled the Wisconsin Milk Marketing Board, which claims the group has ties to animal rights organizations and is “a vegan front group.” The Physicians Committee, however, says cheese is unhealthily packed with saturated fat, cholesterol and sodium. The Milk Board, which represents dairy farmers in the state, counters that cheese, like all foods, should be eaten in moderation as part of a healthy diet.
Nathan Phelps, "Wisconsin Milk Marketing Board takes issue with planned billboard featuring Cheesehead Grim Reaper along Hwy. 41 in De Pere", Green Bay Press-Gazette, September 23, 2011, © Green Bay Press-Gazette
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Nestlé Expands Confectionery Development Facility In U.K.

September 23, 2011: 09:49 PM EST
Nestlé announced that it is enlarging its U.K.-based Product Technology Centre, where new confectionery products are developed and existing ones are reformulated. According to the company, the Technology Centre is also charged with deploying newly-developed technologies to Nestlé’s global operations so that confectionery products are produced safely and effectively while meeting the consumer needs. Centre Director Stefan Palzer says the expansion of the facility will allow the company to “accelerate and intensify confectionery product development” using sustainable and high quality raw materials, advanced manufacturing processes, and reliable equipment.
"Nestlé extends global Product Technology Centre for confectionery", Press release, Nestlé, September 23, 2011, © Nestlé
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National Starch Creates A New Language To Describe Food Textures

September 23, 2011: 10:00 PM EST
National Starch has come up with a unique set of words, including some newly-coined ones, to better describe the consumer food texture experience. The new Texicon food texture language was created to “translate the consumer texture experience into measurable scientific terms,” according to National Starch. By using the new language, National Starch customers can quickly target and achieve the right texture in their products. Among the new words being used are “crinchy,” which describe food that is between crunchy and crispy, and “flumpy,” which describes mayonnaise as it comes from the jar. The Texicon language applies to a range of low- and high-moisture systems, such as baked snacks, creamy dressings, barbecue sauces, yogurt, sour cream, etc.
"National Starch introduces food texture language", News, Institute of Food Technologists (IFT), September 23, 2011, © Institute of Food Technologists (IFT)
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American Consumers Admit They Know Nothing About How Food Is Produced In The U.S.

September 22, 2011: 09:38 PM EST
Two national surveys have found a knowledge disconnect between Americans and the food production process in the U.S. The surveys found that Americans think a lot about how food is grown or raised, but don’t really have any idea how food makes its way to the dinner table: seventy-two percent admitted they know nothing or very little about farming or ranching. They acknowledge that food production is important to the success of the country, but are divided over whether it is going in the right or wrong direction. Overwhelmingly, the surveys found, farmers and ranchers share the same values as consumers on issues related to environmental stewardship and animal care. Consumers also said they wanted to know more about how chemicals and pesticides are used in farming and ranching, and about food safety standards.
"Nationwide Surveys Reveal Disconnect Between Americans and their Food", Press release, U.S. Farmers & Ranchers Alliance, September 22, 2011, © U.S. Farmers & Ranchers Alliance
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Food/Beverage Industry Jettisons “Nutrition Keys” Labeling System For “Facts Up Front”

September 22, 2011: 09:25 PM EST
Two organizations that represent the food and beverage industry have renamed the front-of-package nutrition labeling system “Facts Up Front.” Formerly known as “Nutrition Keys,” the new system, along with a consumer education campaign, “clearly communication the program’s objective,” according to the Grocery Manufacturers Association and the Food marketing Institute, by putting nutrition facts where shoppers can more easily find them. In addition to the new name, the organizations have created a Web site – FactsUpFront.org – that explains the Facts Up Front nutrition icons, provides research and resources, and features positive quotes from Congressional representatives about the new labeling system.
Karlene Lukovitz, "Food Industry Redubs FOP Labeling System", Marketing Daily, September 22, 2011, © Media Post Communications
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Tesco Installs NCR Self-Service Units In Central And Eastern European Stores

September 16, 2011: 04:00 AM EST
British retailer Tesco has contracted with NCR Corporation to install SelfServ Checkout stations in stores across Central and Eastern Europe. SelfServ Checkout allows customers to scan, bag and pay for products themselves. According to NCR, Tesco is the first retailer in the Czech Republic, Slovakia and Hungary to make self-checkout technology available. Self-service stations have also been installed in Tesco stores in the U.K., Ireland, the U.S. and South Korea. Tesco says more than ten million shoppers use them every week in the U.K., accounting for more than a third of store transactions.
"Tesco Enhances Shopper Convenience with NCR Self-Checkouts across Central and Eastern Europe", News release, NCR, September 16, 2011, © NCR
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Companies Expand Campus Marketing, Hire Student Marketers

September 10, 2011: 03:55 AM EST
An increasing number of companies are employing college students as their representatives on campuses in the United States to tap the student market; college students spent some $36 billion on computers, mobile phones, and other consumer products in the 2010–2011 school year, according to Re:Fuel. Brands hire popular students as “brand ambassadors” or “campus evangelists” to give out freebies and promote their goods and services.  Some university officials, however,  are uneasy over the practice, especially cases that entail extensive on-campus presence such as Target’s sponsorship of several school-year opening events for students. The trend, however, is likely to continue, with companies aware that college students are potential lifelong customers.
NATASHA SINGER, "On Campus, It’s One Big Commercial", The New York Times, September 10, 2011, © The New York Times Company
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Nestlé Survey Asks Australians To Rate How Happy And Healthy They Feel

September 9, 2011: 07:28 PM EST
Nestlé has partnered with Sydney University to develop a ten-minute online survey of 500,000 Australians seeking information on the key factors that contribute to health and happiness, and the complex relationship between the two. The interactive Happily Healthy Project will also give people ideas about how to change their lifestyles to make them happier and healthier, according to the company. The survey was developed with the help of Dr. Anthony Grant, an author and motivational psychologist. A key component of Nestlé’s Happily Healthy Project is the Happily Healthy Quotient (HHQ) which scores people on their level of fulfillment with life, both physically and emotionally. The company says 30,000 people have already completed the survey.
"Nestlé leads new interactive study on health and happiness in Australia", Press release, Nestlé, September 09, 2011, © Nestlé
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Stop And Shop, Unilever Partner To Battle Hunger

September 8, 2011: 07:38 PM EST
East Coast grocery retailer Stop & Shop has partnered with Unilever to donate $150,000 to Feeding America and member food banks during September to feed local children and families. The money will buy more than one million meals through hunger relief organizations such as regional food banks and pantries. Every dollar donated buys eight meals from Feeding America. Stop & Shop is conducting special promotional events in September in conjunction with the initiative, including Popsicle Parties and Stuff-A-Truck days. According to the companies, 25 percent of American children face hunger every day.
"Stop & Shop and Unilever to Provide More than 1 Million Meals for Local Families", News release, Stop & Shop , September 08, 2011
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New Zealand Males Becoming More Comfortable With Using Grooming Products

September 9, 2011: 03:52 AM EST
An increasing number of young males in New Zealand are using cosmetic grooming products, according to the research "Retailing Masculinity: Gender Expectations and Social Image of Male Grooming Products in New Zealand," conducted by Otago University lecturer Lisa McNeill and L'Oreal scholar Katie Douglas. Male consumers, however, still find having more than five grooming products as being too feminine. Overall, the 18 to 22-year-old males who took part in the study said they were comfortable with using grooming products; however, only in situations that do not run against their image of masculinity. Dr. McNeill said “They were very functional about their grooming choices, needing to see the products as practical solutions to specific needs, rather than providers of beautification.”
"Kiwi males take to grooming products – just not too many", University of Otago, September 09, 2011, © University of Otago
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Unilever Partners With Games Service To Push Antiperspirant Ads To Avid Canadian Gamers

September 8, 2011: 03:02 AM EST
The WildTangent games service and Unilever’s Degree brand antiperspirant are partnering to provide free access to premium games on the channel for a limited time. WildTangent targets male hardcore gamers who like fast-paced, adrenaline-charged games. The Unilever campaign will deliver French and English versions of games to Canadian consumers who engage with a Degree Adrenaline Series video commercial. Players will be able to enjoy free unlimited, uninterrupted play during the campaign courtesy of Degree Men Adrenaline Series. WildTangent’s BrandBoost platform allows brands such as Degree to dynamically target video advertising to Canadian users via “contextually relevant games.”
"Unilever's Degree Brand Launches Branded Game Channel With WildTangent in Canada", Reuters.com, September 08, 2011, © Thomson Reuters
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Survey Finds Moms Rarely Dish Out Advice With The Monthly Cash Allowance

September 8, 2011: 02:52 AM EST
A national survey of 300,000 mothers of teenagers conducted by Tremor, the Procter & Gamble marketing division that focuses on social engagement, found that eight of ten will be sending their kids back to school with a monthly cash allowance of at least $100. About 45 percent acknowledged giving their teens spending money once a week. But the survey also found that 61 percent admitted not having a serious conversation with their kids about money – only a casual one over dinner. And when asked how financially knowledgeable their kids were, 40 percent confessed they weren't sure. The survey was conducted with BillMyParents, which offers a reloadable prepaid card.
"New Procter & Gamble Survey of Moms Shows Teens Need More Input from Their Parents When It Comes to Spending", News release, P&G, September 08, 2011, © P&G
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Redemption Of Digital Coupons By Mobile Phone Users Grows By Triple Digits

September 7, 2011: 05:48 AM EST
The popularity of couponing has not waned as the economy sputters toward a recovery. Mobile couponing, though a small segment of the total digital couponing segment, has nevertheless experienced significant growth, up 117.6 percent since last year, according to eMarketer. In a new report the analyst firm estimates that nearly 20 million American adults will redeem a mobile coupon this year, including coupons or codes received via SMS, applications, mobile web browsers, and other methods. The company says that by 2013 use of mobile-based digital coupons will nearly double, with 16.5 percent of all adult mobile phone users in the U.S. redeeming a coupon.
"One in Ten Mobile Users Redeem Coupons", eMarketer, September 07, 2011, © eMarketer Inc.
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P&G’s Venus Razor Brand Creates Scholarship Fund For Houston Latinas

September 7, 2011: 05:25 AM EST
Procter & Gamble’s Venus Goddess Fund for Education, launched by Gillette Venus razors in February 2011 with spokesperson Jennifer Lopez, is launching a scholarship program for young Latinas. With a goal of empowering Hispanic women through education, Venus is offering  $40,000 in scholarships to Houston, Texas-area students who apply and share their experiences on what motivates them to pursue their goals. The scholarships are open to all Latina students residing in the Houston metro area who are planning to enter college to pursue a two- or four-year degree and have a GPA of 3.0 or higher. P&G says Latinos have the lowest high school and college completion rates of any racial or ethnic group.
"Venus Goddess Fund for Education Gives Young Latinas in Houston a Leg Up on Education through $40,000 in College Scholarships in Partnership with Hispanic Scholarship Fund", News release, Procter & Gamble, September 07, 2011, © Procter & Gamble
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Unilever Installs Manufacturing Intelligence Software In All Plants Across The Americas

September 6, 2011: 12:51 AM EST
Software and IT services firm Solarsoft Business Systems announced that Unilever is extending implementation of Solarsoft’s manufacturing intelligence solutions to all Unilever manufacturing sites in the Americas. Informance software tracks real-time performance in manufacturing environments. Unilever says it has been using the solutions to accelerate and enhance its total productive maintenance (TPM) program in ten ice cream plants in North America and will install the software in 35 additional factories in 13 countries in 2011. The company says the software installed at the ten ice cream plants where it was tested brought “real-time actionable insights.”
"Unilever Extends Manufacturing Intelligence across the Americas with Solarsoft", Solarsoft, September 06, 2011, © Solarsoft Business Systems
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Natural Bug Repellant Can Be Incorporated Into Food Packaging

September 4, 2011: 09:59 PM EST
An Israeli company has developed a package coating and spray derived from natural plant extracts that repel insects. According to Bio[pack] co-founder Shlomo Navarro, the compound is natural, safe and long-lasting. In addition, bugs are unlikely to develop a resistance to it. The product, which combines numerous natural repellant compounds, is being used as a repellant in factories and warehouses to keep food safe during production and storage. And the compound can be incorporated into plastic, aluminum wrap, cardboard and other types of food packaging to repel insects on store shelves. The company says its product is being evaluated by U.S. government agencies for marketing in the U.S.
David Shamah, "Non-toxic solution keeps bugs out of food", Israel21C, September 04, 2011, © ISRAEL21c Foundation
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Tomato-Based Ingredient Being Marketed As Blood Clot Preventer

September 1, 2011: 11:54 PM EST
A new nutritional ingredient developed by British food technology company Provexis and made from ripe tomato extract will be exhibited at a Hong Kong trade show this month. Fruitflow is being touted as a way to prevent unwanted blood clots that cause heart attacks, stroke and venous thrombosis. The syrupy extract prevents blood platelets from clumping and aggregating, which often happens as the results of smoking, obesity and other factors. Fruitflow, whose  health claim has been approved by the European Food Safety Authority, is water soluble, fat and protein-free, easy to mask in foods and beverages, has a long shelf life and can be added to a variety of foods, beverages and dietary supplements.
"Tomato extract promotes healthy heart", Independent, UK, September 01, 2011, via AFP, © AFP/Independent
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Meat Producers Find That Americans Are Ignorant Of Proper Cooking Practices

September 1, 2011: 07:27 PM EST
A Harris Interactive poll conducted for the American Meat Institute (AMI) has found that 80 percent of American adults do not use a thermometer to determine doneness when grilling hamburgers or poultry burgers. Three-fourths rely on sight to tell whether their meat is fully cooked. And 57 percent simply rely on the clock to determine when to take the meat off the grill – “not an accurate indicator of doneness,” AMI says. The organization notes that U.S. meat products are among the safest in the world, but like all raw foods, they can contain some potentially harmful bacteria. “It is important to take time to remind consumers about safe handling and cooking practices,” AMI says.
"New Poll: Many U.S. Adults Unaware of Key Food Safety Practices", Press release, American Meat Institute (AMI), September 01, 2011, © The American Meat Institute (AMI)
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PureBrands CEO Expects Dissolvable Tongue Strips To Become A Billion-Dollar Business

August 31, 2011: 09:04 PM EST
Warren Struhl, CEO of a company marketing dissolvable tongue strips that deliver a fast jolt of caffeine and B vitamins, tells FoodNavigator-USA that his product and others like it could become a $1 billion market within three years. Sheets Energy Strips from PureBrands have already won the backing of NBA star LeBron James and other celebrities, while response from retailers (Walmart, CircleK, GNC) has been “overwhelmingly positive.” Struhl expects to launch a family of similar dissolvable strip products next year. The energy delivery version costs much less than energy shot drinks while delivering 200 percent of daily value of vitamin B6 and B12, 100 percent of vitamin B5, and 100 mg of caffeine per two-sheet serving.
Elaine Watson, "Entrepreneur: Energy strips could be worth $1bn in 3-5 years", Food Navigator, August 31, 2011, © William Reed Business Media SAS
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China’s Interest In Nutricosmetics Sparks Strong Sales Growth

September 1, 2011: 03:34 AM EST
Though nutricosmetics haven’t caught on in other parts of the world, market data from Datamonitor show high per capita spending in Asia, particularly in Japan. Nutricosmetics sales are  growing especially strongly in China, which is  expected to overtake Japan by 2015, according to market researcher Frost & Sullivan. Driving the phenomenon in China are rising disposable incomes, increased concerns about beauty, and strong cultural acceptance of the beauty-from-within concept, thanks to centuries of use of herbs and plants to cure beauty-related problems. In this report, Happi.com outlines nutricosmetics market opportunities for both established companies and new entrants in the Asian region.
"Nutricosmetics More Than a Niche in China", Happi.com, September 01, 2011, © Rodman Publishing / HAPPI
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McKinsey Spotlights Opportunities, Challenges, Priorities For Korea’s Luxury Goods Industry

September 1, 2011: 03:26 AM EST
Korea’s luxury goods market is experiencing strong growth, but will it hold up? To get a clearer picture of the near term  trends, market researcher McKinsey surveyed Korean luxury goods (i.e., fashion apparel, leather goods, shoes, watches/jewelry) and executives at luxury-goods companies. Several trends are creating a model for sustainable growth for the next three to five years, the company found. But the Korean luxury market presents a competitive test because consumers are looking for “distinctiveness” while becoming more price- and value-sensitive. McKinsey says the challenge for luxury goods companies in Korea is to take advantage of opportunities while adapting to increased market complexity. McKinsey identified five priorities for successful marketing of luxury goods in the country.
Aimee Kim and Martine Shin, "Korea’s luxury market: Demanding consumers, but room to grow", Report, McKinsey & Company, September 01, 2011, © McKinsey & Company
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German Organic Baby Food Firm Has High Hopes For Russian Venture

August 31, 2011: 10:36 PM EST
Despite an underwhelming Russian interest in organic foods, German baby food maker HiPP has opened a factory in Kaliningrad to manufacture its all-organic products. Organic foods account for less than one percent of the total food market in Russia. Nevertheless, the Hipp family continues to search for land close to fresh water and away from highways and conventional farms to avoid contaminating their crops. The annual baby food market for Russian children up to three years old is about $2.2 million, and growing at about eight percent a year, according to 2010 data from Nielsen. HiPP says its local market share is five percent. The company’s market share in Germany is 50 percent.
Olga Razumovskaya, "torks Herald Organic Food for Russian Babies", Moscow Times, August 31, 2011, © The Moscow Times
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Home Fragrance Market Distinguished By Tough Competition, Attention-Grabbing Innovation

September 1, 2011: 03:30 AM EST
The competition is getting tough as home fragrance product marketers unveil new entries that cater to the demands of increasingly sophisticated consumers. Market data show that sales of home fragrance products at supermarkets, drug stores, and mass merchandisers (excluding Walmart) were essentially level – at about $850 million – during the year ending in July 2011. Upcoming new offerings include Halloween and fall season-focused candles; exotically fragranced candles and room mists; and spray, aerosol and plug-in air fresheners. Products are coming in high-end scents – vanilla bean fused with lavender? – and in novel shapes, like pillar candles. Meanwhile, Febreze is on a roll: air freshener revenue over the past 12 months hit $1 billion, and the brand was featured in 37 new product releases.
Melissa Meisel , "Love Is in the Air", Happi.com, September 01, 2011, © Rodman Publishing / HAPPI
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Malt-O-Meal Partners With Terracycle In Cereal Bag Recycling Program

September 1, 2011: 01:34 AM EST
The Malt-O-Meal Company, maker of ready-to-eat and cooked breakfast cereals, has partnered with Terracycle in a program to reduce waste created by box packaging. The company offers its cereal products in plastic bags that result in 75 percent less consumer waste and save energy and fuel in the process. Its recycling initiative with Terracycle is designed to keep the cereal bags out of landfills. Terracycle collects hard-to-recycle materials and transforms them into usable products like messenger bags, fencing, coasters, stationery products and trash cans. For the program, consumers join the Cereal Bag Brigade and ship used bags to TerraCycle. Shipments from schools earn points that can be redeemed for $0.02 per bag.
Megan Dobransky, "Should We Bag the Cereal Box?", Earth911, September 01, 2011, © Earth911.com
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Half Of Americans Quench Their Thirst With Sugary Beverages Each Day

August 31, 2011: 09:54 AM EST
Half of Americans drink sugar drinks – defined as fruit drinks, sodas, energy drinks, sports drinks, and sweetened bottled waters, but not diet drinks – each day, according to a report from the Centers for Disease Control and Prevention. A quarter of the U.S. population consumes at least 200 kcal of sugar drinks, equivalent to more than one 12-oz can of cola. Other findings: males consume more than females; teens and young adults consume more than other age groups; black children and adolescents consume more sugar drinks than Mexican- American kids; low-income people consume more sugar drinks in relation to their overall diet than those with higher income; and most sugar drinks consumed away from home come from stores, rather than schools or restaurants.
Cynthia L. Ogden, et al. , "Report: Consumption of Sugar Drinks in the United States, 2005–2008", The Centers for Disease Control and Prevention (CDC), August 31, 2011, © CDC
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Nielsen Survey Finds N. Americans Are Least Willing To Pay A Premium For Green Products

August 31, 2011: 12:07 AM EST
An environment and sustainability study from Nielsen has found that North American online consumers are the least willing to pay more for eco-friendly products. Only 12 percent of Canadians and Americans would pay extra for green products, while respondents in the Middle East/Africa were most willing (33 percent) to pay more for green products. The survey of more than 25,000 Internet consumers in 51 countries found that 83 percent believe that manufacturers using recycled packaging and producing energy efficient products and appliances have a positive impact on the environment. Seventy-five percent say they take raw materials into account when deciding where to shop and what to buy.
"The “Green” Gap Between Environmental Concerns and the Cash Register", Nielsenwire blog, August 31, 2011, © The Nielsen Company
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