40 Percent Of Indian Consumers Do Not Use Toothbrush, Survey Says

Around 40 percent of consumers in India do not use a toothbrush, according to results of the Consumer Usage and Attitudes Survey conducted by IMRB. India has the lowest per capita toothbrush use, with most consumers preferring to use other methods, such as fingers and neem sticks that could damage their teeth and gums, while 65 percent of respondents replace their toothbrush only after seeing visible signs of damage.