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The Right Snacks Can Help Dieters Lose Weight

March 26, 2012: 12:40 PM EST
Americans are getting more of their daily calories today from snacks than they did three decades ago, dietitian Megan Murphy writes. And they eat many more salty snacks (low- and high-fat), candy, nuts, seeds and cereals. Snacking on high-fat desserts like cake has decreased, but snacking on low-fat desserts has increased. However, she notes, snacking doesn’t necessarily have to contribute to the obesity epidemic and can be a healthy part of a weight-loss diet, if certain guidelines are followed: eat low-calorie snacks – 100 to 200 calories – to stave off hunger;  avoid sugary or fatty snacks; choose snacks rich in protein and fiber; carry healthy snacks with you rather than buying junk snacks; and eat smaller meals after snacking during the day. 
Megan Murphy, "Snack time: Eating between meals may help dieters lose weight, but keep it reasonable", Commercial Appeal, March 26, 2012, © Memphis Commercial Appeal
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Growing Awareness, Demand Drive Growth Of India's Market For Men's Cosmetics

March 27, 2012: 03:35 AM EST
Male consumers in India are agreeable to paying higher prices for cosmetic products designed for men, according to a consumer study by Kuick Research. Data from the study, "India Male Cosmetics Market — Consumer Insight 2012," show that eight in 10 Indian men are ready to pay prices that are 10–15 percent higher for men's cosmetics, and that men are now on par with women as far as using anti-aging products is concerned.
Andrew McDougall, "Grooming booming as Indian men match women for cosmetics use", Cosmetics Design, March 27, 2012, © William Reed Business Media SAS
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Will Bread Slicing Game Be The Best Thing Since Sliced White Bread?

March 22, 2012: 12:24 PM EST
A California game design and publishing company has developed a game for social/mobile platforms that consists mainly of, well, slicing digital bread and other baked goods. To play the game, “bakers” slice baked goods – bagels, cookies, waffles, challah bread, etc. Each slice earns  points. The game has two modes: Extreme Baking and Pastry School. According to the CEO of Sliced Bread Games – his title at the firm is Chief Baking Officer – Sliced Bread is “a culinary mobile game masterpiece.” A 99¢ version of the Sliced Bread game is available on the iPhone and iPad Touch, and a $1.99 version is available on the iPad.
"Sliced Bread Games Baking Up a Tasty Treat in Mobile Gaming", News release, Sliced Bread Games, March 22, 2012, © Sliced Bread Games
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Foods Consumed During Breakfast “Eating Occasions” Vary Widely Among Americans

March 21, 2012: 11:01 AM EST
Market researcher NPD Group reports that only one in five “eating occasions” experienced by Americans before 11:00 a.m. consist of a complete or full breakfast meal. Forty-three percent of breakfast-time occasions consist only of a beverage, such as coffee, but no food. Other such occasions include a small or mini meal (24 percent) or a snack (11 percent). About 38 percent of Americans limit themselves to one morning eating or drinking occasion, but 41 percent consume a small early morning meal and then a late morning beverage. NPD says knowing about morning eating occasions “helps food manufacturers size the morning opportunity …”
"U.S. Consumers Fuel Their Morning with A Mix of Eating and Drinking Behaviors, Reports NPD", Press release, NPD, March 21, 2012, © NPD
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Effective Use Of Digital Channels To Engage Customers Requires Careful Planning, Execution

March 21, 2012: 03:00 AM EST
Careful planning and investment can boost marketing communications and social media ROI and help companies take advantage of the tools and digital channels available for engaging customers. Companies know that use of social media is important, but they often fail to establish a clear strategy for engaging customers, for implementing digital channels across the organization and for measuring the results to verify ROI and savings. Rob McCarthy of CMS Wire outlines the key steps companies need to take to improve their use of digital channels and boost ROI.
Rob McCarthy , "The Importance of Social Media ROI", CMS Wire, March 21, 2012, © Simpler Media Group, Inc.
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Procter & Gamble Draws Ire Of Russian Opposition For Ads On Pro-Government TV Program

March 20, 2012: 03:11 AM EST
Political opponents of Russian Prime Minister Vladimir Putin called for a boycott of Procter & Gamble Co.'s products after the company placed advertisements on state-run television network NTV's broadcast of the documentary film, "Anatomy of a Protest," which alleged that opposition groups paid people to attend protest rallies. P&G, the biggest advertiser in Russia, said it respects people's right to express their opinions but refuses to be used as a tool in the country's political fights.
Henry Meyer , "P&G Pushed to Pull Russia Ads as Putin Protesters Pursue", Bloomberg, March 20, 2012, © BLOOMBERG L.P.
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Social Media – And Vast Amounts Of Data – Empower Thrift-Minded Consumers

March 20, 2012: 03:06 AM EST
The world’s population is growing more urbanized as millions of people flock to traditional megacities like New York, and also to new hubs like Chongqing and Guadalajara, in search of a lifestyle that will allow increased consumption. This is just one of ten key consumer trends reported by Euromonitor, which sees the rise of social media as a way for consumers to share ideas on living frugally – while consuming more and more – in a continued economic downturn. Other key trends: using social media to pressure brands to achieve greater accountability; using the vast amounts of data available to exert greater control over health and buying; increased use of shopping malls; and smarter shopping using digital coupons and bargain alerts.
"Top 10 Consumer Trends of 2012", Report, Euromonitor, March 20, 2012, © Euromonitor International
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A Few Simple Rules For Attracting Online Consumers With Short Attention Spans

March 19, 2012: 11:57 PM EST
How can marketers and publishers attract and hold the attention of today’s online consumers with their short attention spans, desire for “quick fixes,” and numerous options for obtaining information on the Internet? The Guardian offers some “rules” to follow on Web sites: be sure Web pages load quickly; put key information up front to satisfy the need for instant gratification; show key facts as bullet points or unique selling propositions; use subheads with descriptive wording; write short, punchy content; make use of rich media such as videos, as well as images, charts, graphs, etc.; present information logically; and confine content to what a reader wants and needs. 
"Say it quick, say it well – the attention span of a modern internet consumer", The Guardian, March 19, 2012, © Guardian News and Media Limited
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New Device Based On Firefly Enzyme Provides Quick, Simple Detection Of Food Pathogens

March 19, 2012: 11:33 AM EST
British scientists have developed a simple device that senses food contamination using a version of the enzyme luciferase, which also produces light in fireflies. The Bioluminescent Assay in Real-Time (BART) allows the rapid – ten minutes to an hour – testing for food poisoning bacteria by detecting pathogen DNA. If present, the bacteria trigger the luciferase and produce light. The inventors hope to be able to develop the system to detect other diseases, such as HIV-AIDS.
"Firefly technology sheds new light", Press release, Cardiff University, March 19, 2012, © Cardiff University
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Nondairy Oat-Based Shakes Offer All-Natural, Vegan Alternative To Sugary Drinks

March 18, 2012: 01:20 AM EST
An oat-based nutritional beverage developed by Finnish émigrés and unveiled a year ago in the U.S. was recognized by the National Restaurant Association for its innovative all-natural  ingredient profile. Simpli OatShake offers “a perfect alternative to soy, rice, and dairy products,” the company says, because it contains no dairy, eggs, wheat, nuts, soy or artificial ingredients, is vegan-certified and free of genetically-modified organisms (GMOs). The product -- available in three flavors: coffee, chocolate and tropical fruit – contains no added colors, preservatives or high fructose corn syrup. Simpli is marketing the creamy shakes as nondairy alternatives to sugary drinks, especially for children.
"Simpli OatShake Wins 2012 Food & Beverage Product Innovation Award", Business Wire, March 18, 2012, © Business Wire
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Dietary Patterns In The U.S. Are Linked To Demographic Factors

March 14, 2012: 11:54 AM EST
Researchers have determined that there are five basic dietary patterns in the U.S., each of which is linked to demographic factors, including age, race, region, gender, income and education. The patterns were discovered through analysis of 21,636 questionnaires completed by black and white adults aged 45 and older. The five patterns are: southern (fried, processed meats, sugary drinks); traditional (Chinese and Mexican food, pasta, pizza, soup); healthy (fruits, vegetables, grains); sweets (snacks and desserts); and alcohol (proteins, alcohol, salads). The researchers found that blacks were more likely than whites to eat a southern dietary pattern and did not eat the alcohol pattern. And men, lower-income people and non-college graduates were more likely to follow the southern pattern.
"Researchers ID 'real' five food groups in the US based on eating patterns", Yahoo! News, March 14, 2012, via AFP Relax News , © AFP Relax News
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Women’s Attitudes Toward Beauty Products Are Changing Globally

March 8, 2012: 04:11 AM EST
A 15-country study of beauty trends by McCann WorldGroup finds that as beauty standards continue to rise, women are demanding more of their beauty products. For example, they want products that are multitasking, harder working and provide greater value – mascara, for example, that also curls lashes. In addition, women want manufacturers to offer a range of products that work together, rather than just standalones. And the study shows that attitudes toward beauty products among women in emerging markets – China, Brazil and India – are markedly different from those of women in mature markets, such as the U.K., U.S., Germany and France.
MaryLou Costa, "Women want cosmetic brands to work harder", Marketing Week, March 08, 2012, © Centaur Media plc
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24-Hour Cupcake “ATM” Is A Cash Cow For Sprinkles Cupcake Company

March 8, 2012: 10:20 AM EST
Fulfilling a late-night craving for a cupcake is no longer an impossibility, thanks to a technological advance in food vending. The high-tech ATM-like machine developed by California’s Sprinkles Cupcakes accepts credit cards for the purchase of $4.00 packaged, freshly-baked “haute” cupcakes that are instantly dispensed, 24 hours a day. The company’s success with the cupcake ATM -- it may not dispense cash but is definitely a cash cow -- is driving expansion of the technology to its nine locations across the country, including New York, D.C., and Chicago.
Sonya Hamasaki , "Cupcake ATM vends sweet treats around the clock", CNN eatocracy, March 08, 2012, © Cable News Network
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CPG Manufacturers Grow Their Revenue By Focusing On Hispanic Consumers

March 8, 2012: 01:34 AM EST
The advertising association, AHAA: The Voice of Hispanic Marketing, released its second survey of the top 500 advertisers in the United States for 2006–2010 that revealed that consumer packaged goods companies that dedicate a bigger portion of their marketing efforts to the Hispanic market have higher revenue growth rates than CPG companies that do not. Providing 56 percent of the U.S. population growth in 2000–2010, Hispanics account for 17 percent of the U.S. population and possess $1.2 trillion purchasing power, which make them a promising target market.
"AHAA Releases New Study Linking Hispanic Marketing Focus Among CPG and Retail Companies to Overall Corporate Growth", Association of Hispanic Advertising Agencies, March 08, 2012, © AHAA: The Voice of Hispanic Marketing
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Johnson & Johnson Supports American Heart Association's Healthy Living Campaign

March 7, 2012: 03:41 AM EST
Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc., the manufacturer of Listerine and Reach brands of oral care products, is supporting the American Heart Association's My Heart, My Life heart healthy living campaign. The company has recruited Olympic snowboarder Gretchen Bleiler to help educate American consumers on the importance of having healthy habits and a healthy lifestyle, including having a healthy oral care routine, which includes brushing and rinsing twice daily, and flossing at least once a day. According to J&J, over two-thirds of Americans do not have a sufficient oral care regime.
"The Makers of LISTERINE® and REACH® Encourage Healthy Habits by Supporting the American Heart Association's My Heart. My Life.™ Heart Healthy Living Initiative", PR Newswire, March 07, 2012, © PR Newswire Association LLC
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Digital And Social Media Transform The Way Americans Plan, Prepare And Eat Their Meals

March 7, 2012: 12:54 AM EST
There has been a sea change in recent years in the way Americans buy food and plan, prepare and even eat their meals, thanks to the Internet and the rise of social media, according to a report from Publicis Consultants USA that also offers some insights for brand marketers. People rely much less on “mom and family traditions” for recipes. Half of consumers now get recipes and culinary advice from Web sites, apps, and blogs; 40 percent use Twitter and Facebook. More people – especially Millennials (18-32 years old) – share their dining experiences by texting friends or posting commentary on review sites as they eat. Marketers developing social media campaigns should create long-term, personal relationships with consumers, a strategy that succeeded for whole grain bread company Roman Meal.
"Publicis Consultants USA Study: Americans Learning More About Food Scene, Trends Via Social Media", Newsedge, March 07, 2012, © ProQuest Information and Learning Company
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Interactive Technologies Gaining A Toehold In Cosmetics Marketing

March 7, 2012: 04:06 AM EST
The beauty industry is rapidly adapting advanced interactive technologies such as QR (quick response ) codes, USB ports, embedded sound and video in its product packaging and point-of-sale sites to more fully engage shoppers. Researcher Mintel says the new interactive technologies targeted at smartphone users are one of the hottest trends in the cosmetics industry in 2012. Also on the rise are the use of tablets and screens that personalize the POS buying experience. A Mintel researcher says this “blurring of the online and offline space” allows brands to get closer than ever to consumers. 
Michelle Yeomans , "Interactive packaging set to be 2012 global trend", Cosmetics Design, March 07, 2012, © William Reed Business Media SAS
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Bargain-Hunting, Window-Shopping Remain High Priorities For Global Consumers

March 5, 2012: 08:31 PM EST
A Euromonitor report on recession-era shopping behavior among 16,000 consumers of all ages finds that the most significant trend is bargain hunting, though aimless leisure shopping remains an important activity. Fifty-nine percent of respondents – 76 percent of U.K. and U.S. shoppers – liked finding bargains. Though global consumers expressed a desire to keep expenses under control, 47 percent said leisure shopping – visiting stores and malls without any particular purchase in mind – was important. Younger people (ages 15 to 29) especially like window shopping: 56 percent like to visit malls, compared with just 39 percent of those aged 60+.
"Global Buying Behaviour in the Recession ", Report, Euromonitor, March 05, 2012, © Euromonitor
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Kellogg Participates In Effort To Provide 1 Million Breakfasts To Kids During 2012-13 School Year

March 5, 2012: 12:09 AM EST
Noting the importance of a healthy breakfast – cereal and milk, for example – Kellogg recently partnered with the Action for Healthy Kids, as well as Hilton, Marriott and Sysco, to provide a million breakfasts to needy kids across the U.S. during the 2012-2013 school year. The program includes a grassroots social media marketing effort to enlist the support of Americans. People are encouraged to “Share Your Breakfast” by posting a description of their breakfast on Kellogg’s Facebook or Twitter pages. People who bought a LivingSocial Family Deal during National Breakfast Week received a free breakfast on Kellogg, which also donated a free breakfast to a needy child. Some Kellogg products also featured $5-off-breakfast coupons.
"Kellogg's Rallies Americans to Share the Power of Their Breakfast", Kellogg's, March 05, 2012, © Kellogg Co.
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Oral-B Promotes Good Oral Hygiene In Malaysia

March 2, 2012: 02:16 AM EST
Oral-B launched its "Brush More, Smile More Malaysia 2012" campaign to enhance public awareness of the importance of good oral hygiene. In partnership with the Malaysian Dental Association, the campaign will see Oral-B visiting selected locations in Malaysia, where only 44 percent of consumers are concerned about dental problems, according to a study by The Nielsen Co.
Nor Ain Mohamaed Radhi, "Campaign to promote better oral hygiene", New Straits Times, March 02, 2012, © The New Straits Times Press (Malaysia) Berhad
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Big Retailers Join Google, Telecoms, Banks In Developing Cellphone Shopping Solutions

March 1, 2012: 02:38 AM EST
The fast-emerging market that is transforming cellphones into payment devices – a trend so far driven by Google and big cellphone companies – has left retail chains in the dust. In an effort to get some sort of competitive advantage about two dozen retailers, including Walmart and Target, are collaborating on creation of their own mobile-payments system. Already involved in the fray are banks, credit-card networks, telecom firms and technology companies, all scrambling to meet the demand among younger consumers for a simpler, faster way to use mobile devices to shop. Skeptics warn that all of this technology competition may  only confuse, rather than satisfy, consumers.
Robin Sidel, "Retailers Join Payment Chase", Wall Street Journal, March 01, 2012, © Dow Jones & Company, Inc
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Companies Are Beginning To The Recognize Profit Potential Among World’s Poorest Multitudes

March 1, 2012: 02:47 AM EST
With the right product and the right price, companies that normally market to richer, more developed countries can also market profitably to poorer countries, according to this report. Globally, the market is huge, researchers say. The four billion people with individual purchasing power of less than US$3,000 a year comprise a US$5 trillion consumer market. One impressive success story is from Canadian company DataWind Ltd., which manufactures wireless devices. It began selling simplified tablet computers in the Indian market in the $30 to $60 price range – about what a cell phone costs there. DataWind has sold 100,000 units at $47 each to the Indian government, which sold them at $35 to students. The company says it expects to sell many millions more.
Annette Bourdeau, "Selling to the world's poor offers huge potential", Profit (Canadian Business Network), March 01, 2012, © Rogers Communications
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Shiseido Launches Online Beauty-Counseling Service

February 29, 2012: 12:30 AM EST
Shiseido Co., Ltd. will launch the watashi+ online service that aims to provide customers with solutions to their beauty concerns. In line with the company's efforts to enhance customers' lifestyles with cosmetics, the online service seeks to connect customers, stores, and Shiseido, and offers services including online beauty counseling and makeup simulation.
"Shiseido to Launch “watashi+” Total Beauty Service from April via the Internet ", Shiseido, February 29, 2012, © Shiseido Co., Ltd.
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Unilever Re-Launches Line Of Deodorant For Women, Adds Motionsense Technology

February 29, 2012: 01:23 AM EST
Unilever re-launched the Rexona for Women line of deodorant, with Motionsense technology and featuring an award-winning ergonomic design, in Europe, Canada, and the United States. First introduced in 2011, Motionsense is a technology for incorporating the fragrance into minute packages that open gradually during the day, releasing odor-fighting fragrance whenever the consumer moves.
"The more you move, the more it works", Unilever, February 29, 2012, © Unilever
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Unilever Expands Online Efforts To Connect With Hispanic Community

February 28, 2012: 12:37 AM EST
Unilever widened the reach of its Vivemejor Web site and magazine for Latino consumers by adding presence on social media sites Facebook, YouTube, and Twitter to boost the level of engagement. Created in 2007 as part of Unilever's efforts to reach out and connect with the Hispanic community, Vivemejor's expanded online presence seeks to promote "online conversation" with Latina consumers, create "exclusive content," and share information online and offline.
Anna Maria Virzi , "How Unilever Connects With Hispanics on Facebook", clickz, February 28, 2012, © Incisive Interactive Marketing LLC
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U.K. Marketers Need To Get To Know The “New Type A” Female Consumer

February 28, 2012: 02:40 AM EST
Research conducted by the magazine Marie Claire finds a new demographic that personal care and beauty marketers in the U.K. need to be aware of: the New Type A woman. The new consumer category comprises empowered, highly empathetic, affluent 28- to 38-year-olds. This new version of the earlier “alpha” demographic signals a significant shift in women’s roles and attitudes. Specifically, the New Type A female consumers: are bread-winners; multi-taskers; have broad tastes in fashion, films, and travel; and are collegial, inquisitive, and image-conscious. Marketers should be interested in this demographic because New Type A women are affluent, early adopters, influencers and “eager to look good.”
Nicola Clark, "Consumer insight: what marketers need to know about the New Type A woman", Marketing Magazine, February 28, 2012, © Haymarket
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Marketers Recognize Growing Power Of Women Consumers

February 27, 2012: 03:12 AM EST
Although marketers have made significant strides in understanding and targeting women as consumers, some misconceptions and biases still need to be addressed. Recognizing women's role as decision-makers, marketers need to adopt "coed approaches" to marketing, which Harley-Davidson has done for decades in its advertising to women and Unilever recently did in its TV and online ads for its first female product extension of its popular Axe.  A senior brand manager for Axe said, “We made a strategic decision in recent years to involve women more closely in the creative to bring them even closer in on the joke”.
Noreen O'Leary, "Talk to Her", Adweek, February 27, 2012, © Adweek
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40 Percent Of Indian Consumers Do Not Use Toothbrush, Survey Says

February 27, 2012: 02:59 AM EST
Around 40 percent of consumers in India do not use a toothbrush, according to results of the Consumer Usage and Attitudes Survey conducted by IMRB. India has the lowest per capita toothbrush use, with most consumers preferring to use other methods, such as fingers and neem sticks that could damage their teeth and gums, while 65 percent of respondents replace their toothbrush only after seeing visible signs of damage.
"40% Indians do not use a toothbrush", India Blooms , February 27, 2012, © Indiablooms.com
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Turkey's Markets For Beauty, Personal Care Products Grew In 2011

February 27, 2012: 07:02 AM EST
Consumers in Turkey spent 170 million liras on makeup products and another 84 million in makeup removers, with foreign manufacturers accounting for 80 percent of the 8.2 million facial care products sold in 2011, according to a survey by the Hürriyet newspaper. Meanwhile, personal care products, including hair care, shampoo, deodorants, and toothpaste, grew 14 percent from 2010 levels, Nielsen revealed.
"Turkey spends 254 million liras on makeup", Hürriyet Daily News, February 27, 2012, © Hürriyet Daily News
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Procter & Gamble Launches Tide Pods Brand Of High-End Laundry Detergent

February 23, 2012: 01:42 AM EST
After eight years of developing and testing with more than 6,000 consumers, Procter & Gamble Co. launched the Tide Pods, small, dissolvable packets that cost about 25% more per load than regular liquid. As competitors launch similar products, P&G aims to convince consumers to buy Tide Pods by emphasizing the convenience factor. P&G expects Tide Pods to generate $300 million in the first year and the pod category to reach 30% in a decade.
Emily Glazer, "Tide Rides Convenience Wave", Wall Street Journal, February 23, 2012, © Dow Jones & Company, Inc.
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Younger Men Expanding Male Grooming Market In The United States

February 23, 2012: 02:14 AM EST
Results of a study conducted by SymphonyIRI Group revealed that the United States market for men's grooming products grew almost 26 percent to more than $103 million in the quarter ending January 22, 2012. Growing emphasis on physical appearance by male consumers from the younger generation and development of new products by manufacturers are driving the market growth.
"Young men boost grooming sales", Drug Store News, February 23, 2012, © Drug Store News
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People Tend To Remember Social Video Ads Recommended By Friends

February 20, 2012: 03:03 AM EST
Research commissioned by the social video platform Unruly has found that consumers are more likely to remember products advertised in social videos if they are recommended by friends. The researchers surveyed 976 online video viewers, ages 18 to 34, who had seen social video ads from Guinness, Coca-Cola, Unilever’s Cornetto and Energizer batteries. Seventy-three percent of respondents who viewed a recommended video recalled the brand when prompted. Only 68 percent of viewers who had gone directly to the video  recalled the product name. There was also a 14 percent increase in the number of people who enjoyed the video following a recommendation.
"Peer recommendations improve ad recall, research finds", Brand Republic News Releases, February 20, 2012, © Haymarket Business Media
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Procter & Gamble Steps Up R&D Spending, Denies Losing Innovative Edge

February 20, 2012: 01:55 AM EST
Procter & Gamble is addressing market perceptions that the company is losing its edge in innovation, which investors and analysts believe is causing the declines in the packaged goods manufacturer's revenue, market share, and product launches. P&G has increased by 60 percent its research and development spending to more than $2 billion and expanded efforts to develop brands and categories.
Jack Neff , "Why Some Think P&G's Innovation Is Slipping", Advertising Age, February 20, 2012, © Crain Communications
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Consumer Goods Manufacturers Search For Ways To Turn Social Media Into Online Sales Channels

February 19, 2012: 03:00 AM EST
Consumer goods manufacturers including Procter & Gamble and Reckitt Benckiser are searching for ways to use social media, and especially Facebook, to expand their online selling operations. Driven by low prices and user convenience, online sales of consumer goods have grown 10–15 percent yearly since 2008, and penetration is high for some categories – Kantar estimates that online purchases account for 74% of nappy sales in South Korea and 34% of female shavers in Germany - but varying growth rates for ecommerce's different platforms and questions about future trends worry marketers.
Barney Jopson in New York and Louise Lucas, "Online poser for household and personal goods", Financial Times, February 19, 2012, © The Financial Times Limited
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Unilever Partners With Glamour Magazine To Launch Mobile Marketing Campaign

February 17, 2012: 02:45 AM EST
Consumers can buy Unilever's products, including those from the Dove, Tresemme, and Nexus personal care brands, using mobile bar codes included in ads in Glamour magazine. The ads include snaptags, developed by SpyderLynk, which let consumers download Glamour's Friends & Fans application or access a mobile Web page to purchase the products online.
Rimma Kats, "Unilever ramps up mcommerce strategy via mobile bar code implementation", Mobile Commerce Daily, February 17, 2012, © Napean LLC
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Target, Other Large Retailers Use Predictive Analytics To Fine-Tune Marketing

February 16, 2012: 04:08 AM EST
Target and other large retailers now use predictive analytics to collect and analyze customers' personal and purchasing-related data and in the process develop effective and targeted marketing strategies that enable retailers to target consumers with uncanny accuracy. Companies' ability to understand and predict consumers' shopping habits is made possible by academic and corporate researchers' focus on habit formation as a neurology and psychology subject.
Charles Duhigg, "How Companies Learn Your Secrets", The New York Times, February 16, 2012, © The New York Times Company
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L'Oreal Denies Lead Content Makes Its Lipsticks Unsafe

February 16, 2012: 02:11 AM EST
L'Oreal rejected the coalition Campaign for Safe Cosmetics' assertion that lead content makes its lipsticks unsafe for consumers who use them. The company claimed that lead content of its lipsticks is well below dangerous levels although three of its products and two by its subsidiary Maybelline were included in the Food and Drug Administration's top 10 list of lead-containing lipsticks.
Eliot Caroom, "L'Oreal defends safety of its lipsticks, after FDA cites high lead content in some products", New Jersey On-Line , February 16, 2012, © New Jersey On-Line LLC
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Procter & Gamble Uses Online, Mobile Marketing To Drive E-Commerce, In-Store Sales

February 16, 2012: 03:53 AM EST
Underscoring its emphasis on digital marketing, Procter & Gamble worked with Google to make use of online and mobile marketing to help increase its online and in-store sales. P&G also partnered with Walmart, and Google to market Febreze Home Collection brand of candles and scented products by geo-targeting people conducting online searches to provide “news” about the collection.
Dale Buss, "P&G to Rely More on Digital Marketing to Boost Brand Sales", CPG Matters, February 16, 2012, © CPG Matters
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Germany, Italy Lead Europe In Purchases Of Fine Fabric Detergents

February 15, 2012: 03:13 AM EST
Euromonitor research has found that while fine fabric detergent sales in Germany and Italy slid by 2.5 percent  in 2011, spending in those two countries still remains above the Western European average. The main reasons seem to be the high disposable incomes and continued popularity of designer label clothing. Fine fabric detergents accounted for nine percent (Germany) and 11 percent (Italy) of total laundry value spend in 2011. The Western European average is only six percent. Looking to the future, Euromonitor said fine fabric detergent providers should be paying close attention to the market opportunities emerging in rapidly-growing economies like China and India.
Lee Peart, "High Fashion Fuels Fine Fabric Detergent Demand in Germany and Italy", Euromonitor International, February 15, 2012, © Euromonitor International
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Skincare Fastest-Growing Category In Men's Grooming Market

February 14, 2012: 11:57 PM EST
Studies show that skincare is the fastest growing category in the international male grooming market, which is driven by younger male consumers' growing emphasis on their appearance. Market growth has been steady, although expansion rates vary by region and country, with the global market rising 7.4 percent while Western Europe recording a mere 3.1-percent increase from 2009 to 2010.
Vincent Gallon, "Skincare to fuel growth of men’s grooming market", Premium Beauty News, February 14, 2012, © Premium Beauty News
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Retailers’ Prepared Foods Taking A Bite Out Of Restaurant Business

February 14, 2012: 07:27 PM EST
A Technomic survey of Southern California consumers found that 40 percent felt retailers’ prepared food offerings matched the quality of restaurant foods at a better price. Two-thirds of those surveyed said there has been a major improvement in retailers’ prepared foods over the past five years. Though all restaurants are losing business to retail prepared foods, the biggest impact is on lower-priced restaurants, including family style, upscale fast-food and traditional fast-food establishments. Prepared foods offered by retailers are “considered viable alternatives restaurants of all types,” according to a Technomic analyst.
"Consumers give retailers high marks on restaurant-quality food, says Technomic", Press release, Technomic, February 14, 2012, © Technomic
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Seventh Generation, Universal Pictures Promote Dr. Seuss Movie, Environment

February 14, 2012: 06:29 AM EST
Environment-friendly household products manufacturer Seventh Generation announced an educational alliance with Universal Pictures to highlight the movie-screen debut of "Dr. Seuss' The Lorax." The partners hope the three-dimensional, computer-generated movie and its ecology-focused message will inspire children and their parents to support efforts to protect the environment.
"Seventh Generation Joins Dr. Seuss' The Lorax in Speaking for the Trees", Seventh Generation , February 14, 2012, © Seventh Generation, Inc.
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Online Buying Is Catching On In Latin America

February 14, 2012: 06:38 AM EST
An average of 59 percent of Spanish-speaking Internet users in Latin America purchased products online between October 2010 and September 2011, according to a survey conducted by researcher Tendencias Digitales. Leading online buyers – excluding Brazil – were in Argentina (71 percent), Chile (71 percent), Uruguay (70 percent), Venezuela (68 percent) and Mexico (61 percent). At the bottom of the list was Guatemala, where only 30 percent of Internet users bought products online. The most popular online purchases were tickets for entertainment or travel (30 percent), computer accessories (22 percent), clothing/footwear/accessories (22 percent) and books (16 percent).
"Half of Internet Users in Latin America Buy Online", eMarketer, February 14, 2012, © eMarketer Inc
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Eating “On-The-Go” Is Now A Significant Lifestyle Pattern Among Younger Germans

February 14, 2012: 07:20 PM EST
A survey by Nestlé finds that both male and female twenty-something Germans have “unpredictable” eating routines, often substituting snacks for main meals. Only 20 percent of people in their twenties eat at fixed times during then day. Forty-three percent eat only when they have time, and 31 percent eat whenever they’re hungry. The study also found significant differences in the eating patterns of German men and women in their twenties. More than 55 percent of women said they worry too much about their diet, compared to only 32 percent of men. And longer working hours affect women’s eating patterns more than men’s.
"Nestlé Study Shows Modern Life is Changing Germans’ Eating Habits", Press release, Nestlé, February 14, 2012, © Nestlé
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Dove Launches Interactive Outdoor Display At London Train Station

February 13, 2012: 11:37 PM EST
Unilever's Dove beauty products brand has unveiled at the London Victoria railway station a large-format screen that shows Twitter and SMS responses to "questions about women and beauty." Dove partnered with outdoor advertising firm JCDecaux in launching the Valentine's Day promo to reach the approximately 350,000 passengers who use the station every day.
Sarah Shearman , "Dove erects Valentine's Day 'tweet screen'", Campaign Live, February 13, 2012, © Haymarket Business Media
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Procter & Gamble Joins Pro-Environment Nonprofit To Promote Benefits Of Cold-Water Laundry

February 14, 2012: 06:24 AM EST
Procter & Gamble Company announced an agreement with nonprofit organization Alliance to Save Energy to jointly push efficient energy use worldwide by means of advocacy and research and education. P&G's Future Friendly natural resource education campaign will work with the nonprofit group to publicize and promote the benefits of washing laundry in cold water.
"P&G Teams with the Alliance to Save Energy to Educate Public on Benefits of Cold Water Washing", Procter & Gamble, February 14, 2012, © The Procter & Gamble
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As Smartphone Users Increase Dramatically, So Does Mobile Advertising

February 13, 2012: 11:54 PM EST
Market researcher Insight Express reports that smartphone use in the United States will nearly double this year: a 44 percent increase in 2012 to more than 106 million, making them a sizeable audience for mobile advertising. Sixty-nine percent of men between the ages of 18 and 29 say they’d seen mobile ads on their phones, compared to less than half of female smartphone users. Men also say they are more likely to have enjoyed seeing the ads on their phones. Only 12 percent of women 18 to 25 eyars old said they liked mobile ads at least somewhat, while 40 percent of men said they enjoyed mobile advertising. Twenty percent said they liked it “very much.”
"How Millennial Men React to Mobile Ads", eMarketer, February 13, 2012, © eMarketer, Inc.
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L'Oreal Launches iPhone App Promoting Line Of Foundations

February 13, 2012: 06:14 AM EST
L'Oreal launched the True Match application for iPhone smartphones to headline the company's mobile marketing campaign promoting its True Match line of foundations. The mobile app includes questions designed to help consumers choose their makeup shade and find the nearest stores selling the L'Oreal product.
Lauren Johnson, "L’Oreal drives in-store makeup sales via mobile app", Mobile Commerce Daily, February 13, 2012, © Napean LLC.
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Korea's Leading Retailers Expand Online Presence To Grow Their Business

February 12, 2012: 11:42 PM EST
Leading retailers in South Korea are expanding their online business, which is projected to grow 13% this year and that the retailers see as a potential driver for growing their business in spite of increasing regulations and competition in the local market. Shinsegae Group, Lotte Shopping, GS Retail, and Homeplus are boosting their online and mobile operations by launching ecommerce stores and offering in-store pickup and faster delivery services.
Shin Hyon-hee, "Retail giants spur online expansion", Korea Herald, February 12, 2012, © HERALD MEDIA INC.
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More Boomers Buy Health, Beauty Products Online Than Other Age Groups

February 9, 2012: 02:41 AM EST
Baby boomers are more likely to purchase health and beauty products online than consumers from other age groups, according to a consumer behavior study conducted by The Integer Group and M/A/R/C Research. Although more consumers from all age groups shop online for consumer packaged goods, product expiration dates and shipping costs are keeping them from doing ordinary grocery shopping online.
"Study Shows Boomers Are Still More Likely Than Gen Y to Purchase Health, Beauty, Food, and Beverage Products Online", PRNewswire via COMTEX, February 09, 2012, © PR Newswire
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