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January 26, 2010: 06:34 AM EST
The functional food industry is expected to grow by 56 percent through 2011, according to a nutrition market researcher, mainly because the baby boom generation takes an activist role in its own health, especially-age-related issues, while 18-29-year-olds (generations Y and Z?) focus on their energy levels and their appearance. Whatever is driving the overall growth, HealthFocus International says, 16 functional foods are sure to be in the mix when consumers seek food-related solutions to health issues. Among the 16: exotic spices, sweet potatoes, green herbs like rosemary and cilantro, “free” foods (i.e., gluten-free, fat-free, etc.), and immune system boosters like probiotics and antioxidants.
Sharon Palmer , "Top Functional Food Trends of 2010", Sharon Palmer Blog, January 26, 2010, via Sharon Palmer Blog, © Belvoir Media Group, LLC
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