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11 Trends To Spell Success, Or Failure, Of Branding And Marketing Campaigns in 2011

November 4, 2010: 12:55 AM EST

Two brand strategists claim that 11 trends identified using predictive consumer loyalty metrics will determine the success or failure of branding and marketing campaigns in 2011. These include the consumer’s central role in determining what value is; decline in brands’ significance in relation to value; marketers’ need to understand the real driving factors of their markets; and the increase in importance of corporate social responsibility done properly. Also included are the importance of emotional aspects in brand differentiation; significance of social networking and new media in driving product information; increase in consumers’ reliance on word-of-mouth advertising; rise in importance of mobile marketing; expansion of Internet-driven competition; growth of technology-driven consumer expectations; and persistence of engagement methods of marketing.

"11 Branding And Marketing Trends For 2011", Branding Strategy Insider, November 04, 2010, © The Blake Project
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