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Snack Factory's Online Marketing Efforts Drive Snack Brand's Facebook Presence And Sampling Rate

August 16, 2011: 07:11 PM EST
Social coupons and viral marketing enabled Snack Factory to grow its snack brand Pretzel Crisps' Facebook fan base from 14,000 to 62,437. The online marketing campaign aimed to attract more customers and encourage them to try the snack brand. A $1 off coupon campaign developed by Buddy Media for the brand increased the number of Facebook fans from 6,800 to 13,700 in February. Pretzel Crisps then launched a buy one, get one free promotion, but relied only on viral marketing instead of announcing it, which led to further growth and a 95% redemption rate.
"Case Study: Snack Brand Doubles Facebook ‘Likes’ Through Social Coupon", eMarketer, August 16, 2011, © eMarketer Inc.
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