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<< < 1 > >> Total results: 10

HiMirror Introduces AI Tool For Use in Shops And Salons

November 16, 2018: 12:00 AM EST
HiMirror is to launch two new interactive AI-based mirrors for retail use in January 2019. Enterprise Lite and Enterprise Pro evaluate the user’s skin care requirements to help beauty consultants in stores and salons recommend skin care products and regime. Users will be able to see if their skin has changed from a previous visit. They can also be customized for different product lines. The mirrors are being trialed by Marionnaud, a retailer in France.[Image Credit: © Cal-Comp Big Data, Inc]
Becky Bargh , "HiMirror prepares to launch new interactive mirrors with AI for retailers", Cosmetics Business, November 16, 2018, © HPCi Media
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Skin Care Start-up Opu Labs To Use its Own Cryptocurrency To Pay For Images Of Consumers’ Faces

September 19, 2018: 12:00 AM EST
Opu Labs has created its own cryptocurrency, Opucoin, that it will use it to reward users who upload images of their face. The company will use AI to analyze the images for skin conditions and to be able to recommend appropriate treatments and to link consumers with dermatologists and personal beauty brands. This is part of an effort to build a database of facial images and personal data that the company can use to hone its AI and as a base to sell products and services. Founder Mark Bookman claims consumers are losing faith in advertisements for beauty products and would value an objective assessment to guide their choice. However, a reviewer of the AI-driven analysis found it to be inaccurate and the company acknowledges it remains a work in progress.[Image Credit: © Opu Labs, Inc]
Leah Prinzivalli, "Cryptocurrency Is Coming For The Beauty Industry", Fashionista, September 19, 2018, © Breaking Media, Inc.
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China A Focus For Automated Store Innovation

May 14, 2018: 12:00 AM EST

China has become the focus for companies looking to automate the physical shopping experience. Alibaba, Tencent and JD.com have all opened automated stores in the last few months, at the start of what they believe will be a large-scale rollout of personnel-free shops. The Chinese consumer's openness to high tech and willingness to try something new is expected to drive unprecedented growth of the retail industry in China as the country's 724 million mobile phone users increasingly accept mobile transactions. Improving internet connectivity and smartphone penetration are expected to boost sales even further, and retailers are also having to deal with labor pressures due to an aging population and the trend of millennials leaving retail to seek higher-paid work.

Ralph Jennings, "Why Unmanned Stores Are About To Take Off In China's Retail Market", Forbes.com, May 14, 2018, © Forbes Media LLC
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Walgreens Unveils Online Skin Care Advisor Tool For Acne-Prone People

May 3, 2018: 12:00 AM EST

To help customers determine the appropriate skin care regimen to treat acne, US beauty and personal care retailer Walgreens has launched an online skin care analysis tool called SkinID. The tool, hosted on Walgreens' website, utilizes Johnson & Johnson Consumer Inc.'s SkinID technology and evaluates customers' skincare needs through a series of questions about their skin types and acne breakout experiences. It then recommends a personalized, three-step daily routine of cleansing, treatment, and moisturizing using products from Walgreens' pool of skin care brands. Walgreens’ Beauty Enthusiast club members can save their results on their online profiles. The tool is also available in select Walgreens stores.[Image Credit: © Walgreen Co.]

"Walgreens Launches Online Skincare Advisor SkinID™ to Provide Acne Sufferers with Personalized Skincare Regimens", Business Wire, May 03, 2018, © Business Wire, Inc.
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Cosmetic Giants Turn To AR Tech To Lure Customers

May 1, 2018: 12:00 AM EST

Some of the biggest names in the cosmetic industry are seeing the value of augmented reality (AR) to boost customer reach and improve sales. MAC Cosmetics used AR to develop a mirror to show customers how they would look with makeup. According to the firm, this will help avoid "buyer's remorse" when shopping for makeup. Benefit Cosmetics launched a mobile app called Brow Try-On, which helps customers visualize their face with different eyebrow shapes and sizes. The app also has a tutorial that features Benefit products.

Romany Reagan, "Why AR Access Is Important for Retailers", Exchange Wire, May 01, 2018, © RETAILTECHNEWS
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Voice-Assisted Devices Remain Largely Unused For Purchases, Study Finds

March 13, 2018: 12:00 AM EST
A survey of 4,000 online shoppers over four global markets found that smartwatches and other voice-assisted devices remain largely untapped for purchases. In its "Reimagining Commerce: Global Findings" report, software company Episerver noted that 35% of the consumers already own smartwatches, but 66% do not use the device’s browsing function and 70% do not purchase through it. Likewise, two in five consumers own voice-assisted devices, but 60% do not browse on them and even fewer use it for purchases. Consumers, however, reported using more established technology devices, with 75% of the survey participants saying they use smartphones for browsing and 57% of this segment use the phones for purchases. The survey also found that consumers remain open to more diverse and technology-driven types of brand interaction such as chat windows, smart mirrors and augmented or virtual reality.[Image Credit: © Andres Urena on Unsplash]
"STUDY: Two-Thirds of Voice-Assisted Device Owners Never Purchase Through Them", Episerver, March 13, 2018, © Episerver
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New Digital Guru Hopes To Use Data To Make Coca-Cola More “Consumer-Centric”

December 4, 2017: 12:00 AM EST
Coca-Cola’s new chief digital officer has the challenging mission of crafting how to serve customers better by making the most of its digital platforms. The company is testing the use of data, artificial intelligence, and connected devices to enhance the customer experience, provide optimal service and become more “consumer-centric." David Godsman, who started at Coca-Cola a year ago, says his job isn’t just about changing digital experiences, it’s “also about helping customers make decisions in a more effective manner. It’s about an operational transition.”
Marty Swant, "Coca-Cola Is Embracing AI and Chatbots in Preparation for a Digital-First Future", Adweek, December 04, 2017, © Adweek
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Age Of “Clerkless” Shopping Dawns In China

July 12, 2017: 12:00 AM EST
China’s largest companies are promising that “unmanned supermarkets” that apply mobile payment systems technologies are the next big wave in retail shopping. The automated stores use mobile technology to track payments, eliminating the need for cash, checkout lines, checkout counters, and checkout clerks. Alibaba Group CEO Jack Ma recently launched the company’s entry into automated stores with the opening of Tao Cafe in Hangzhou. Only three steps are required: scan a QR code to enter; shop (without employee assistance), then take items to exit; lastly, walk through two exit scanners. Payment is automatically deducted from customer's Alipay account. 
Sevan Golnazarian, "Unmanned Stores Emerge in China, Jack Ma Follows Suit", Produce Report, July 12, 2017, © Produce Report
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New Coke App Uses AI Technologies To Modernize Vending Machine Use

July 11, 2017: 12:00 AM EST
Coca-Cola’s innovation chief Greg Chambers (left) says a new AI-powered app debuting soon will allow customers to order, and get, two drinks from vending machines equipped with special circuitry. The app will debut in late July at U.S. universities and in Australia and New Zealand. With the app, customers can order a Coca-Cola drink from multiple selections for themselves and a friend using a colorful touchscreen. The drinks will then be available on the vending machine. With AI technologies, “My goal is to push boundaries and push the brand forward,” Chambers says. [Image Credit: © Michael O' Donnell / Venture Beat ]
John Brandon, "Coca-Cola reveals AI-powered vending machine app", Venture Beat, July 11, 2017, © Venture Beat
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L’Oréal Takes An Expensive Flier On Virtual Reality Technology

June 16, 2017: 12:00 AM EST
L’Oréal’s Beauty Lab (left), located at the company’s year-old west-side Manhattan headquarters, serves as an experimental virtual reality center to explore a technology some industry observers call “the next frontier of fashion and beauty.” Though virtual reality has taken baby steps in fashion and cosmetics, it has yet to make significant inroads, and has had almost no impact on sales. Skeptics note that researchers aren’t even sure what to do with test data that are collected. L’Oréal, however, has invested a lot of money in its VR glasses, floor-to-ceiling VR screen, and additional 3-D modeling screens. Not so much to wow consumers, but to advance and enhance internal research. [Image Credit: © L’Oréal ]
Hilary Milnes , "How L’Oreal uses virtual reality to make internal decisions at its New York HQ", Digiday, June 16, 2017, © Digiday Media
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