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<< < 1 > >> Total results: 23

HiMirror Introduces AI Tool For Use in Shops And Salons

November 16, 2018: 12:00 AM EST
HiMirror is to launch two new interactive AI-based mirrors for retail use in January 2019. Enterprise Lite and Enterprise Pro evaluate the user’s skin care requirements to help beauty consultants in stores and salons recommend skin care products and regime. Users will be able to see if their skin has changed from a previous visit. They can also be customized for different product lines. The mirrors are being trialed by Marionnaud, a retailer in France.[Image Credit: © Cal-Comp Big Data, Inc]
Becky Bargh , "HiMirror prepares to launch new interactive mirrors with AI for retailers", Cosmetics Business, November 16, 2018, © HPCi Media
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Skin Care Start-up Opu Labs To Use its Own Cryptocurrency To Pay For Images Of Consumers’ Faces

September 19, 2018: 12:00 AM EST
Opu Labs has created its own cryptocurrency, Opucoin, that it will use it to reward users who upload images of their face. The company will use AI to analyze the images for skin conditions and to be able to recommend appropriate treatments and to link consumers with dermatologists and personal beauty brands. This is part of an effort to build a database of facial images and personal data that the company can use to hone its AI and as a base to sell products and services. Founder Mark Bookman claims consumers are losing faith in advertisements for beauty products and would value an objective assessment to guide their choice. However, a reviewer of the AI-driven analysis found it to be inaccurate and the company acknowledges it remains a work in progress.[Image Credit: © Opu Labs, Inc]
Leah Prinzivalli, "Cryptocurrency Is Coming For The Beauty Industry", Fashionista, September 19, 2018, © Breaking Media, Inc.
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China A Focus For Automated Store Innovation

May 14, 2018: 12:00 AM EST

China has become the focus for companies looking to automate the physical shopping experience. Alibaba, Tencent and JD.com have all opened automated stores in the last few months, at the start of what they believe will be a large-scale rollout of personnel-free shops. The Chinese consumer's openness to high tech and willingness to try something new is expected to drive unprecedented growth of the retail industry in China as the country's 724 million mobile phone users increasingly accept mobile transactions. Improving internet connectivity and smartphone penetration are expected to boost sales even further, and retailers are also having to deal with labor pressures due to an aging population and the trend of millennials leaving retail to seek higher-paid work.

Ralph Jennings, "Why Unmanned Stores Are About To Take Off In China's Retail Market", Forbes.com, May 14, 2018, © Forbes Media LLC
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Walgreens Unveils Online Skin Care Advisor Tool For Acne-Prone People

May 3, 2018: 12:00 AM EST

To help customers determine the appropriate skin care regimen to treat acne, US beauty and personal care retailer Walgreens has launched an online skin care analysis tool called SkinID. The tool, hosted on Walgreens' website, utilizes Johnson & Johnson Consumer Inc.'s SkinID technology and evaluates customers' skincare needs through a series of questions about their skin types and acne breakout experiences. It then recommends a personalized, three-step daily routine of cleansing, treatment, and moisturizing using products from Walgreens' pool of skin care brands. Walgreens’ Beauty Enthusiast club members can save their results on their online profiles. The tool is also available in select Walgreens stores.[Image Credit: © Walgreen Co.]

"Walgreens Launches Online Skincare Advisor SkinID™ to Provide Acne Sufferers with Personalized Skincare Regimens", Business Wire, May 03, 2018, © Business Wire, Inc.
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Cosmetic Giants Turn To AR Tech To Lure Customers

May 1, 2018: 12:00 AM EST

Some of the biggest names in the cosmetic industry are seeing the value of augmented reality (AR) to boost customer reach and improve sales. MAC Cosmetics used AR to develop a mirror to show customers how they would look with makeup. According to the firm, this will help avoid "buyer's remorse" when shopping for makeup. Benefit Cosmetics launched a mobile app called Brow Try-On, which helps customers visualize their face with different eyebrow shapes and sizes. The app also has a tutorial that features Benefit products.

Romany Reagan, "Why AR Access Is Important for Retailers", Exchange Wire, May 01, 2018, © RETAILTECHNEWS
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Voice-Assisted Devices Remain Largely Unused For Purchases, Study Finds

March 13, 2018: 12:00 AM EST
A survey of 4,000 online shoppers over four global markets found that smartwatches and other voice-assisted devices remain largely untapped for purchases. In its "Reimagining Commerce: Global Findings" report, software company Episerver noted that 35% of the consumers already own smartwatches, but 66% do not use the device’s browsing function and 70% do not purchase through it. Likewise, two in five consumers own voice-assisted devices, but 60% do not browse on them and even fewer use it for purchases. Consumers, however, reported using more established technology devices, with 75% of the survey participants saying they use smartphones for browsing and 57% of this segment use the phones for purchases. The survey also found that consumers remain open to more diverse and technology-driven types of brand interaction such as chat windows, smart mirrors and augmented or virtual reality.[Image Credit: © Andres Urena on Unsplash]
"STUDY: Two-Thirds of Voice-Assisted Device Owners Never Purchase Through Them", Episerver, March 13, 2018, © Episerver
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New Digital Guru Hopes To Use Data To Make Coca-Cola More “Consumer-Centric”

December 4, 2017: 12:00 AM EST
Coca-Cola’s new chief digital officer has the challenging mission of crafting how to serve customers better by making the most of its digital platforms. The company is testing the use of data, artificial intelligence, and connected devices to enhance the customer experience, provide optimal service and become more “consumer-centric." David Godsman, who started at Coca-Cola a year ago, says his job isn’t just about changing digital experiences, it’s “also about helping customers make decisions in a more effective manner. It’s about an operational transition.”
Marty Swant, "Coca-Cola Is Embracing AI and Chatbots in Preparation for a Digital-First Future", Adweek, December 04, 2017, © Adweek
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Age Of “Clerkless” Shopping Dawns In China

July 12, 2017: 12:00 AM EST
China’s largest companies are promising that “unmanned supermarkets” that apply mobile payment systems technologies are the next big wave in retail shopping. The automated stores use mobile technology to track payments, eliminating the need for cash, checkout lines, checkout counters, and checkout clerks. Alibaba Group CEO Jack Ma recently launched the company’s entry into automated stores with the opening of Tao Cafe in Hangzhou. Only three steps are required: scan a QR code to enter; shop (without employee assistance), then take items to exit; lastly, walk through two exit scanners. Payment is automatically deducted from customer's Alipay account. 
Sevan Golnazarian, "Unmanned Stores Emerge in China, Jack Ma Follows Suit", Produce Report, July 12, 2017, © Produce Report
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New Coke App Uses AI Technologies To Modernize Vending Machine Use

July 11, 2017: 12:00 AM EST
Coca-Cola’s innovation chief Greg Chambers (left) says a new AI-powered app debuting soon will allow customers to order, and get, two drinks from vending machines equipped with special circuitry. The app will debut in late July at U.S. universities and in Australia and New Zealand. With the app, customers can order a Coca-Cola drink from multiple selections for themselves and a friend using a colorful touchscreen. The drinks will then be available on the vending machine. With AI technologies, “My goal is to push boundaries and push the brand forward,” Chambers says. [Image Credit: © Michael O' Donnell / Venture Beat ]
John Brandon, "Coca-Cola reveals AI-powered vending machine app", Venture Beat, July 11, 2017, © Venture Beat
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L’Oréal Takes An Expensive Flier On Virtual Reality Technology

June 16, 2017: 12:00 AM EST
L’Oréal’s Beauty Lab (left), located at the company’s year-old west-side Manhattan headquarters, serves as an experimental virtual reality center to explore a technology some industry observers call “the next frontier of fashion and beauty.” Though virtual reality has taken baby steps in fashion and cosmetics, it has yet to make significant inroads, and has had almost no impact on sales. Skeptics note that researchers aren’t even sure what to do with test data that are collected. L’Oréal, however, has invested a lot of money in its VR glasses, floor-to-ceiling VR screen, and additional 3-D modeling screens. Not so much to wow consumers, but to advance and enhance internal research. [Image Credit: © L’Oréal ]
Hilary Milnes , "How L’Oreal uses virtual reality to make internal decisions at its New York HQ", Digiday, June 16, 2017, © Digiday Media
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Consortium To Accelerate Technology That Turns Plant Protein Into “Beefsteak”

March 13, 2017: 12:00 AM EST
Several food companies, including Unilever, have formed a consortium with a Dutch university to advance a technology that transforms vegetable protein into a layered fiber structure that mimics the taste, texture, and appearance of beefsteak. The Plant Meat Matters consortium comprises Swiss flavor house Givaudan, French agri-food giant Avril, and plant protein supplier Ingredion. Wageningen University researchers developed the shear-cell technology that can use protein from soy, wheat, pea, rapeseed or corn. The consortium hopes to scale the technology to produce industrial quantities, and to make it available to industry as well as chefs and consumers. Global sales of meat substitutes increased from 163,000 tons in 2015 to 183,000 tons in 2016, according to Euromonitor. [ Image credit: © Beyond Meat, Wikipedia ]
Niamh Michail, "Plant Meat Matters: Unilever, Givaudan and Ingredion Invest in Vegetarian Steak", FOODnavigator-USA.com, March 13, 2017, © William Reed Business Media SAS
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Report Provides Data For Marketers Targeting Baby Boomers

February 23, 2017: 12:00 AM EST
A market research firm that analyzed the Baby Boomer generation (“boomers,” age 50 and older) and their financial profiles found that age alone doesn’t determine their preferences and behaviors, because age is mostly an attitude. Marketers need to know that what’s most important is an understanding of financial situation, including income and net worth. “A one-size-fits-all approach to marketing doesn’t work,” according to the report, which identifies distinct financial segments. For example: high income/high net worth boomers are more likely to spend in the retail and online channels; boomers are more likely to buy from direct mail and catalogs; they use Facebook as much as other generations; they use their own computers; and they use email, e-readers, tablets, smartphones and even smart TVs as well as cable and satellite. [ Image credit: © Pixabay / jcfrog-166820/ ]
"Age is an attitude: marketing to the boomers+ population ", Report, Epsilon , February 23, 2017, © Epsilon Data Management, LLC
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E-Retailers And CPG Manufacturers Need To Prepare For Strong Growth Now

January 24, 2017: 12:00 AM EST
E-commerce today accounts for only a small portion of consumer packaged goods (CPG) sales, with the food and beverage sector lagging somewhat behind non-food. But both sectors are set for strong growth, according to IRI. Over the next five years, CPG e-commerce will average 10 percent of industrywide sales. Digital is expected to play a major role in influencing that sales growth, and will drive as much as 77 percent of all retail sales generally, representing about $2 trillion. E-retailers are rapidly laying the groundwork for growth, with Amazon leading the way. Meanwhile, CPG manufacturers could grow online sales by up to 150 percent by building a strong online presence and earning shopper awareness.
"Build, Drive and Earn E-commerce Growth for Retail Success", Report, IRI Worldwide, January 24, 2017, © IRI Worldwide
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Advanced Store Shelf Technology Seeks To Personalize Shopping At Kroger Stores

January 20, 2017: 12:00 AM EST
Supermarket chain Kroger has begun experimenting with in-store shelf-based sensor systems that detect shoppers via their smartphones and apply analytics technology to customize product offers. Dubbed the “digital shelf edge” project, the initiative is a facet of the company’s plan to automate and personalize shopping to battle online competition from Amazon.com Inc., Walmart’s Jet.com unit and others. E-commerce in traditional food and beverage stores accounted for $1 billion in sales in 2014, less than 0.2 percent of the $670 billion market. Sensors have been installed in 14 stores near the company’s Cincinnati headquarters.  [ Image credit: © ParentingPatch  ]
Kim S. Nash, "Kroger Tests Sensors, Analytics In Interactive Grocery Shelves", The Wall Street Journal, January 20, 2017, © Dow Jones & Company, Inc
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Cookies Containing Galactagogues Have Become Big Business

January 19, 2017: 12:00 AM EST
A first-time mother who was struggling to produce enough breast milk to feed her newborn was advised to eat cookies that contained extra galactagogues (i.e., ingredients that increase milk flow). The functional cookies worked, but weren’t particularly palatable, and that gave Jennifer Acuna a business idea. Several years later, the business she launched has been successful enough to move from her kitchen table near Harrisburg, Pa., to a 2,400 square-foot bakery. Lactation cookies, brownies, and granola laced with galactagogues have become serious business. Buy Buy Baby and Babies 'R' Us sell bake-at-home mixes. Common galactagogues include oats, flax meal, fenugreek, and brewer's yeast.
Matthew Wright, "Cookies and Milk: Meet the Kitchen Table 'Momtrepreneurs' Who Used Their Own Breastfeeding Woes to Corner the 'Lactation' Foods Market", Mail Online, January 19, 2017, © Associated Newspapers Ltd
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More South Korean Men Wear Make-Up, Boosting Male Beauty Market

January 16, 2017: 12:00 AM EST
Sales of men’s skincare products in South Korea rose more than 80 percent in the past five years. Driven by the country’s weakening economy and competitive job market, the men’s cosmetics segment now accounts for 10 percent of South Korea’s $10 billion beauty market. Toners, lotions, and BB creams are some of the favorite skincare products of male consumers, who are increasingly convinced that putting on makeup helps improve their self-confidence and, consequently, their chances of landing a job or finding a new partner.
Miranda Larbi , "Men in South Korea are wearing make-up to boost their self-confidence", Metro.co.uk, January 16, 2017, © Associated Newspapers Limited
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L’Oreal’s Smart Brush Demonstrates Internet Of Things Application For The Beauty Industry

January 11, 2017: 12:00 AM EST
L’Oreal’s smart brush, unveiled at CES 2017, is just one of a number of products responding to opportunities provided by the Internet of Things within the consumer products industry, including Beauty. Smart devices are allowing brands to brands to become more involved in consumers’ daily routines. The smart brush is being sold at around $200, and only time will tell if consumers regard that as a price worth paying for the benefits it provides – better and more personalized information, performance monitoring and suggestions for improvements, as well as tips and recommendations. These aren’t necessary attributes for a hairbrush or toothbrush, but they will make life a bit easier for consumers, and brands can become better connected to consumers’ lifestyles and preferences, allowing valuable insights for future innovation and marketing efforts.  
Nikki Gilliland, "How the beauty industry is embracing the Internet of Things", Econsultancy, January 11, 2017, © Econsultancy.com Limited
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2017: The Year Of The Brand Chatbot?

January 6, 2017: 12:00 AM EST
2017 could the year of the chatbots for brands looking to automate consumer engagement. They reside within Messenger Services, like Skype and Facebook Messenger, as well as internal messenger services, like HipChat. They are becoming increasingly sophisticated with more user functionality, and as artificial intelligence becomes better understood, chatbots will be able to do even more, with development moving from what the bot builders believe consumers want to a machine-learned reflection of what they really want. Chatbots will proliferate and become an essential element of any integrated marketing campaign, supporting highly targeted campaigns delivered in the environment in which the consumer spends the majority of their online time.  
John Mccarthy, "What, Why and How: Chatbots for Brands", The Drum, January 06, 2017, © Carnyx Group Ltd.
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Mass And Premium Continue To Drive Growth In Color Cosmetics

January 5, 2017: 12:00 AM EST
According to Euromonitor International, the color cosmetics market was worth US$57 billion globally in 2015, driven by growing incomes for women in growth markets like India and China. Nearly two-thirds of the market (64%) was mass products in which consumers came from across the income spectrum, with some consumers limited to the mass market through income constraints and others choosing mass options over premium, with a new wave of mass “fast fashion” cosmetics brands that align with trends and rely on high volumes. Premium continues to grow faster than mass, and Euromonitor expects to see a CAGR for the premium segment of 4% over the next five years, versus 3% for mass. It also expects North America to be the first majority-premium color cosmetics market by 2020. The color cosmetics market will continue to encounter broad consumer megatrends, for example in the form of sustainability and healthy living. And customization remains a major opportunity for brands in this category, with brands catering for different skin tones, religions and cultures.  
Hannah Symons, "Reinventing Colour Cosmetics through Novel Growth Concepts", Euromonitor International, January 05, 2017, © Euromonitor
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Amazon Fulfillment Services Reports Significant Growth In 2016

January 4, 2017: 12:00 AM EST
Online retailer Amazon said it delivered more than two billion packages to 185 countries for sellers, brand owners and entrepreneurs in 2016 under its Fulfillment by Amazon program. The company said worldwide FBA shipments grew 50 percent during the holiday season. Amazon Prime members contributed significantly to the success of the program, ordering millions of items from sellers in the Seller Fulfilled Prime program that offers free two- or next-day shipping. Sellers worldwide using the FBA service grew more than 70 percent, while shipments grew 80 percent. [ Image credit: © Amazon  ]
"Sellers on Amazon are Thriving: Fulfillment by Amazon Delivered More than 2 Billion Items for Sellers Worldwide in 2016", News release, Amazon, January 04, 2017, © Amazon.com, Inc.
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Kérastase And Withings Unveil Smart Hairbrush At CES

January 4, 2017: 12:00 AM EST
At the 2017 Consumer Electronics Show in Las Vegas, professional hair care brand Kérastase, together with connected health company Withings and L’Oréal’s Research and Innovation Technology Incubator, unveiled its new smart hairbrush - the Kérastase Hair Coach Powered by Withings. Fitted with advanced sensors and incorporating L’Oréal’s signal analysis algorithms, which score hair quality and track the impact of hair care routines, the hairbrush received this year’s International CES Innovation Award. Sensors capture sounds, the force applied when brushing, brushing patterns and the number of brush strokes, and whether the hair is wet or dry. The collected data are sent to the app via Wi-Fi or Bluetooth to a dedicated mobile app. Using external data, such as weather conditions, the app tracks the way the user cares for her hair and provides personalized tips and Kérastase product recommendations. It will be available around mid-2017 at select Kérastase hair salons, the brand’s website and through Withings’ online sales and distribution channels, for below $200.
"Kerastase and Withings Unveil World’s First Smart Hairbrush at CES 2017", L’Oreal, January 04, 2017, © L’Oréal
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Research Suggests An Omnichannel Strategy Can Boost Traditional Retailer Sales

January 3, 2017: 12:00 AM EST
In a rare piece of good news for traditional retailers that have for years seen slow growth and share declines – digital channel sales rose 23% in 2015 and 26% of all online retail sales now go to Amazon – research published in Harvard Business Review suggests that an omnichannel approach can give them an advantage. Omnichannel strategies aim to engage shoppers through multiple touchpoints and provide a seamless shopping experience across digital and brick-and-mortar platforms. Retailers that do this well can differentiate themselves through providing a multi-channel experience pure-plays simply can’t.  Researchers found that omnichannel consumers, which are by far the majority (73% in this study), commonly interact with retailers in many different ways – in-store, online, on mobile. Importantly, these consumer spend some 4% more per shopping occasion than single-channel shoppers, while customers who used 4+ channels spent 9% more in the store, on average, when compared to those who used just one channel. They are also more loyal, as measured by repeat shopping trips and likelihood they’ll recommend a brand to family and friends. [Image credit © Zero Creatives]
Emma Sopadjieva et al., "A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works", Harvard Business Review, January 03, 2017, © Harvard Business School Publishing
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Online Grocery Deliverer Fulfills Orders Using Advanced Warehousing, Robotics

December 29, 2016: 12:00 AM EST
British online grocery delivery firm Ocado is applying an array of advanced technologies to speed grocery purchases to consumer homes. The company maintains a 350,000 square-foot warehouse near Birmingham that beats Amazon at automated order fulfillment. Most of the 48,000 lines of products it sells are perishable, many chilled or frozen. The complex, time-sensitive optimization challenge is handled by sophisticated technologies like swarm robotics – teams of robots that cooperate to find, lift and grab products from shelves – as well as autonomous delivery vehicles, and machine-learned preferences. The company is expanding its warehousing and robotics capabilities to be able to handle and deliver more products even faster in the future. [ Image credit: ©  Wikimedia  Commons ]
Jamie Condliffe, "The Robotic Grocery Store of the Future Is Here", MIT Technology Review, December 29, 2016, © MIT Technology Review
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