Data-Driven Forecasts For Social Media In 2012 From ClickZ

After scrutinizing millions of transactions powered by its platform, ClickZ came up with a data-driven group of forecasts for social media marketing in 2012. At the top of the list is the prediction that marketers will use Facebook less for purely promotional reasons, and more for gaining consumer feedback on improving brand experience using Q&A-style feedback formats. ClickZ also sees less focus on custom-tabbed Facebook pages and more emphasis on building apps with a “gamification” component. Other trends? More emphasis on building ongoing “social rewards” programs, more localization of content, more emphasis on visual content, and less analysis of “static, single-source social data” and more analysis of “integrated, real-time intelligence.”