Classic Men’s Scents Of The ‘50s, ‘60s Continue To Have A Market Impact

The classic men’s fragrances of the 1950s and 1960s not only continue to have an impact on the development of today’s fragrances, they are selling fairly well themselves, though admittedly are only a “fraction of the overall market,” according to The New York Times. Brands such as Eau Sauvage and Pour Monsieur are “like benchmarks” for developers of modern men’s fragrances, says perfume expert Grant Osborne. Chanel Pour Monsieur (1955), Christian Dior’s Eau Sauvage (1966), and Guerlain Vetiver (1961) still generate modern versions such as Grey Vetiver by Tom Ford. Classic 1960s scents redolent of  musk, oak moss, sandalwood and leather, may “seem leaden” to younger noses. But sweet, unisex aquatics of recent years are nevertheless losing some market share to fragrances with the scent of woods and spices.