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<< < 1 > >> Total results: 18

Vapor Communications' Cyrano Gives Scent To The Digital

April 28, 2016: 12:00 AM EST
Vapor Communications sees applications for its Cyrano digital scent speaker in the health and wellness market. Based on a concept developed by Harvard professor and company founder David Edwards, the Cyrano is wirelessly controlled through an iPhone app. Designed to work in relatively small spaces, the device fires up sequences of scents the company describes as mood medleys. Available with a starter kit collection of “Natural Moods” cartridges, the device is priced at $149.
Edward C. Baig, "Cyrano lets you smell what's on your iPhone", USA TODAY, April 28, 2016, © USA Today
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Several Trends Driving Growth In MENA Region's Beauty And Personal Care Market, Study Reveals

April 20, 2016: 12:00 AM EST
In the Middle East and North Africa region, 46 percent of Arabs believe that chemicals in cosmetics are toxic, according to “The Future 100: MENA Trends and Change to Watch in 2016” report by Innovation MENA Group. This belief is driving the trend among consumers to adopt natural beauty products, including those sold by global brands Naturisimo and Lush. Data from the study, which also highlighted trends in other market segments, such as technology, travel and hospitality, and retail, also revealed a growing trend among beauty brands involving the use of superfood ingredients to create products and recipes. Another trend in the beauty and personal care segment identified by the study involves the expansion of standard beauty treatments to include the use of biological elements, biological body fluids, and biological waste.
Mennah Ibrahim , "Future 100: MENA Trends and Change to Watch in 2016", JWT The Innovation Group, April 20, 2016, © The J. Walter Thompson Group
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L'Oreal Paris Joins YouTube To Launch Online Beauty Academy For Rising Stars

April 19, 2016: 12:00 AM EST
L’Oreal Paris partnered with YouTube to launch BeautyTUBE, an online beauty academy and business incubator for new talents in France. BeautyTUBE’s first edition, which will start in June 2016, will feature 10 people selected through the online video-sharing website based on their personalities and points of view on beauty. According to the company, the participations will be filmed for six months while being trained and mentored by L’Oreal Paris and YouTube executives on topics, such as video production, YouTube channel management, and development of beauty expertise.
Jennifer Weil , "L’Oréal Paris, YouTube to Launch BeautyTUBE in France", Women’s Wear Daily, April 19, 2016, © Fairchild Fashion Media
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New Grocery Receipts Could Help You Eat More Healthfully

February 22, 2016: 12:00 AM EST
A British designer has come up with a simple way to track the nutritional value of grocery purchases. It’s not an app, but a colorful graphic printed at the bottom of a store receipt that shows nutrient data. Color-coded symbols tell whether levels of sugar, salt, saturated fat, etc., are low, medium, or high. Problem items are printed in red as a warning. Supermarkets would pull the data from databases. Hayden Peek believes supermarkets will like the idea because they have a vested interest in keeping shoppers “alive and loyal for as long as possible."
Adele Peters, "This Brilliantly Simple Graphic Turns Your Grocery Receipts Into A Health Tool", Fast Company, February 22, 2016, © Mansueto Ventures, LLC
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A Steadily Changing World Reflected In Consumer Survey Results

February 12, 2016: 12:00 AM EST
A preview of Euromonitor’s 2015 global consumer survey results reveals that Millennials and Gen Z – consumers under 30 – are leading the shift from computers to mobile devices such as smartphones and tablets. This shift includes young people of the growing middle classes in emerging markets. Among other insights: Paid advertising, while still influential and important, is losing ground to product endorsements and opinions shared by family and friends on social media. Fifty-nine percent consider these recommendations to be very or extremely influential. Despite the upsurge in home food preparation, time-strapped consumers still buy packaged food and ready meals, especially “all natural” products. Lastly, consumers struggle to link health priorities with everyday habits, and try to find time for “what matters:” family, friends, and themselves.
Lisa Holmes, "Top 6 Insights from the 2015 Global Consumer Trends Survey", Euromonitor International, February 12, 2016, © Euromonitor
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Getting To Know – And Sell To – The Tech-Savvy Z Generation

December 31, 2015: 12:00 AM EST
Euromonitor already has a handle on the next consumer generational wave, those 1.3 billion kids between 11 and 20 years old. Dubbed Generation Z, the oldest have more money to spend, so retailers and brand marketers should start getting to know them. Basically, these digital natives who never knew a time without a high-speed Internet, smartphones or tablets, are well-connected and expect immediate access to their hearts’ desires “through as many channels and as few clicks as possible.” They use a lot of apps and live publicly on social media websites. They are very aware of the connection between brands and personal identity. Marketing successfully to the Gen Z crowd requires, at the very least, expertise in omnichannel retailing and perfect “integration of all channels flawlessly.”
Michelle Malison, "How Retailers and Brands Should Prepare for Generation Z", Blog, Euromonitor International, December 31, 2015, © Euromonitor
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Hispanic Consumers Prefer To Stick With Familiar Brands

November 24, 2015: 12:00 AM EST
Hispanic consumers in the United States tend to avoid uncertainties, preferring to buy brands they are familiar with, according to a study by Geometry Global. Data from the market research firm revealed advertisers should remember that Hispanics can switch between their Latino cultural codes and the American culture elements they have adopted. Unlike American mothers who tend to stick to their shopping list, Hispanic moms are more open to unplanned purchases and are more open to discovery. Hispanics are more focused on the “now,” driven perhaps by the fact that most of them are Catholics. Also, Hispanics have a collective cultural value, unlike the other cultures in the United States.
"Understanding the Hispanic shopper", Media Life Magazine, November 24, 2015, © Media Life Magazine
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Targeting Gen Z Presents A Very Different Marketing Challenge

September 8, 2015: 12:00 AM EST
Gen Z is that wave of kids now entering their twenties. Gen Z has money to spend (about $44 million), but marketers need to know that they are very different from their parents and other generation Xers. They are heavily involved in private messaging and short-term networks rather than mainstream media. Most important: they “are characterized by their entrepreneurial drive” and place great value on education. They grew up during the recession so they tend to be more mature, financially aware and future focused. Marketers need to provide engaging and beneficial experiences. Brands need to embrace niche trends and communication technologies. Messages should be simple and visual. And because Gen Z is more entrepreneurial, brands should invite participation and present opportunities to build expertise in a career or vocation.
Bex Bartolo Wicks, "CPG Marketers, Make Room For Gen Z", MediaPost, September 08, 2015, © MediaPost Communications
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Organizations Need to Get Hip To The Marketing Opportunities In Messaging Apps

July 8, 2015: 12:00 AM EST
Businesses and nonprofits will miss out on a major digital marketing and communication opportunity if they ignore messaging apps popular among the Gen Z crowd (twenty-somethings and younger) who are leaving traditional social media behind. At least six of the top 10 most popular apps around the world are the messaging apps WhatsApp, Facebook Messenger, Line, Viber, KakaoTalk and WeChat1.0. But not all businesses are reluctant to adapt the rapidly growing platform to their marketing strategies. Coca-Cola, Evian, Comic Relief, The Co-operative Group, JustGiving, and Groupon are using messaging apps to reach potential customers.
"Engaging Gen Z: Why digital marketers need to prioritize messaging apps", The Drum, July 08, 2015, © Carnyx Group Limited
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Carrefour Introduces Virtual Clothes Shopping Experience

March 19, 2014: 12:00 AM EST
French retailer Carrefour, in partnership with technology innovator Clear Channel, is introducing “My Virtual Look by Tex”, an imaging experience that allows customers to use a screen to "try on" Tex brand clothes. Shoppers stand in front of the screen and select clothes by swiping through the collection with their fingers. They are then scanned and filmed in the clothes and appear on the screen “wearing” the items they have selected. The clothes are viewable from all angles. Customers can then snap a photo and share it with social media friends. According to Carrefour, the innovation “saves time and makes shopping for clothes easier”.
"Carrefour is breaking new ground with the first virtual fitting rooms created in partnership with Clear Channel", Carrefour, March 19, 2014, © Carrefour
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Tablet Adoption Among Senior Consumers Growing Worldwide, Study Shows

January 2, 2014: 12:00 AM EST
Consumers who are 55 years and older are increasingly buying and using tablet computers, according to a market research from Deloitte. Results from the July 2013 study revealed levels of tablet ownership among senior mobile phone users ranged from 12 percent in Japan to as high as 53 percent in Singapore. Most often, tablet ownership among seniors were within 10 percentage points of the average level of tablet ownership in countries covered by the study. However, data showed senior tablet owners are less likely to download apps compared with their younger counterparts.
"Older Mobile Users Adopt Tablets Around the World", eMarketer , January 02, 2014, © eMarketer Inc.
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Alibaba Execs Predict 2014 Online Developments For Small Retail Businesses

December 27, 2013: 12:00 AM EST
Michael Lee of Alibaba.com, and Jingming Li, vice president of Alibaba Group, put forward their predictions for how 2014 will play out for small retail businesses in the areas of m-commerce and e-commerce. For m-commerce, they expect small businesses will be able to access “more creative and low-cost or no-cost” mobile platforms; mobile checkout will need to be faster, more convenient and more secure; and US shoppers will increase their use of mobile wallets. They also expect cross-border e-commerce will expand as technology breaks down barriers and new online shoppers emerge from the BRIC and other growth economies, and that the growth of B2B e-commerce will outpace B2C e-commerce.
Sara Angeles, "6 Ways Retail Will Change in 2014", Business News Daily, December 27, 2013, © Business News Daily
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Google Catching Up To Amazon In Online Product Searches

December 19, 2013: 12:00 AM EST
After redesigning its search page, Google is gaining ground on product browsing competitor Amazon. Changes in Google’s ads – allowing product pictures, descriptions and prices at the top of search results – are attracting advertisers and revenue-generating clicks. Ads on Google now more closely resemble what Amazon shows shoppers. Wal-Mart Stores Inc. and eBay Inc. are the top buyers of Google's product ads, according to a search-advertising research firm. But despite the progress, industry experts say Google still has a long way to go to catch up to Amazon in the online-shopping search battle.
Rolfe Winkler, "Amazon vs. Google: It's A War for the Shopping Search", Wall Street Journal, December 19, 2013, © Dow Jones & Company, Inc
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Wal-Mart Grows Global E-Commerce Sales By 40% In Third Quarter

November 15, 2013: 12:00 AM EST
Wal-Mart reported global e-commerce sales for the third quarter of 2013 (to October 31) were up 40%. CEO Mike Duke said that e-commerce sales were extremely robust, especially in China, where Wal-Mart owns 51% of Yihaodian, one of the country’s largest online mass merchants. Duke also highlighted e-commerce growth in Canada, where its e-commerce sales were up 96% on the third quarter of 2012, and Brazil, up over 50%. Duke told analysts it the company is investing heavily in the channel, with new fulfillment facilities in Texas, Brazil and China. The number of SKUs on Walmart.com is now around 5 million.
Mark Brohan, "Wal-Mart grows global e-commerce 40% in Q3", Internet Retailer, November 15, 2013, © Vertical Web Media
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Growing Middle Class Meets Rising Food Prices: How Should Companies React?

October 8, 2013: 12:00 AM EST
The global middle class is growing by 70 million people a year, and food prices are forecast to double over the next 20 years. Those two huge trends, Nielsen says, are joining to create a time of rising demand, economic pressure and “aspirationally driven” buying behavior. The researcher, whose data come from an Internet survey involving 29,000 respondents in 58 countries,  says companies looking to take advantage of this convergence of megatrends should keep in mind that the term “middle class” can’t be defined solely by income – parameters vary from country to country. Instead, they should measure consumer diversity, spending flexibility and the “demand landscape” to understand how to tailor goods and services to meet the needs of consumers in developed and developing markets.
"The Middle Class: State of Mind or Share of Wallet", Report, The Nielsen Company, October 08, 2013, © The Nielsen Company
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Consumers Around The Globe Ready To Spend On Branded Products

October 3, 2013: 12:00 AM EST
Companies with well-recognized, popular brand name products could find significant marketing opportunities among consumers in developing countries, according to a survey of 23,000 consumers in 20 countries. After five years of economic gloom, consumers in these countries and in the developed world are willing to spend more of their income on known brands. Two-thirds of consumers in affluent economies expect to trade up to more expensive goods and services in the travel, large home appliance and housing industries. Fifteen brands rank in the top 30 for both boomers and millennials. Twenty-nine brands appeal to only one or the other. The top-30 list for millennials includes newer companies and older brands that have positioned themselves for younger consumers
Christine Barton, "The Resilient Consumer: Where to Find Growth amid the Gloom in Developed Economies", The Boston Consulting Group, October 03, 2013, © The Boston Consulting Group
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Mobile Technologies Contributed Almost 4.9 Percent To Asia-Pacific Region's GDP In 2012, Study Shows

September 19, 2013: 12:00 AM EST
Mobile technologies accounted for almost $1 trillion, or almost 4.9 percent, of GDP in the Asia-Pacific region in 2012, with 3 percentage points coming from improvements in productivity, according to a study by The Boston Consulting Group. Commissioned by the mobile industry group GSMA, the socio-economic impact study also forecast that as adoption rates continue rising, these technologies’ contribution to the region’s GDP could grow to almost 8 percent by 2020. Mobile technologies helped create almost 16 million jobs across the mobile industry in the region. Also, these technologies helped increase by 12 percent the financial inclusion in developing countries, reduced income uncertainty, and reduce fraud and economic leakage. In the healthcare segment, mobile technologies helped save lives through improved healthcare information and education.
"The Mobile Economy Asia Pacific 2013", Boston Consulting Group/GSMA, September 19, 2013, © Boston Consulting Group/GSMA
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Conventional Retailers Can Compete With Amazon Better By Combining Online And Offline Sales, Conference Panelists Say

September 15, 2013: 12:00 AM EST
Conventional retailers can compete with Amazon.com Inc. and other retailers by integrating online sales with options that only bricks-and-mortar stores can offer —store pickups, delivery, and returns. This was the main theme of online retail experts’ presentations at the Reuters Global Consumer and Retail Summit in New York. Several factors, however, are keeping most retailers from successfully implementing such an online-offline approach. These include costs associated with putting such a platform in place including expensive software for combining online and in-store inventory and retraining of employees. Although Amazon.com has had a head start in the online market, data from the U.S. Department of Commerce revealed online sales increased 18.4 percent in the second quarter of 2013. Online sales, however, accounted only for about 7 percent of total retail sales, leaving plenty of room for other retailers to catch up with the market leader.
Phil Wahba, "REUTERS SUMMIT-Retailers must work harder to merge e-commerce, stores", Reuters, September 15, 2013, © Thomson Reuters
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